Luigi Lavazza
Via Bologna, 32,
Torino, 10152,
Italy
Torino, 10152,
Italy
39 011 23 981
Consumer Packaged Goods
Luigi Lavazza Technographics
Luigi Lavazza Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Luigi Lavazza and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4169 Luigi Lavazza employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Luigi Lavazza has purchased the following applications: Slack Connect for Collaboration in 2022, Adobe Experience Manager for Digital Asset Management in 2020, Adobe Experience Cloud for Customer Experience in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Luigi Lavazza is running and its propensity to invest more and deepen its relationship with Salesforce , Microsoft , Atlassian or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Luigi Lavazza revenues, which have grown to $2.45 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Luigi Lavazza intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Luigi Lavazza Tech Stack and Enterprise Applications
Luigi Lavazza Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Slack Connect | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022, Luigi Lavazza implemented Slack Connect, a Collaboration application from Salesforce. The deployment surfaces Slack Connect on the corporate website and positions the application as the primary external collaboration channel between Luigi Lavazza and partner organizations.
Configuration emphasis focused on shared channels and workspace governance, enabling cross organizational messaging, channel based content sharing, and centralized search and archive for collaboration artifacts. Standard Slack Connect configuration elements such as inviter controls, channel access policies, and message retention settings were applied to align the Collaboration environment with corporate communication controls.
Operationally, Slack Connect supports corporate communications, commercial partner engagement, and customer facing collaboration workflows, with the application name Slack Connect used to unify external and internal messaging. The implementation integrates Slack presence with website touchpoints to route external contacts into shared channels, while administrative controls and role based channel provisioning govern access. This approach centralizes partner interactions in Slack Connect to streamline cross company messaging and file exchange.
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2019 | 2021 |
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Luigi Lavazza Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2020 | 2020 |
In 2020, Luigi Lavazza implemented Adobe Experience Manager on its public website, deploying the platform to serve Digital Asset Management needs for web content and brand media. The implementation is centered on Adobe Experience Manager for managing and delivering web-facing assets on www.lavazza.com, positioning the application as the primary repository for marketing and site media.
The Adobe Experience Manager deployment emphasizes centralized asset repository capabilities, metadata and taxonomy management, automated rendition generation, and direct delivery of optimized assets to web pages. Configuration likely includes asset ingestion workflows, structured metadata fields for brand and product photography, and publishing pipelines to support site content updates, consistent with typical Digital Asset Management functional patterns offered by Adobe Experience Manager.
Operational responsibility sits with Lavazza’s digital and marketing teams, using Adobe Experience Manager to govern asset lifecycle, approval workflows, and version control for online publishing. The implementation supports marketing and web content management functions on the corporate site, enabling standardized governance, controlled access to brand media, and routine content publication processes through Adobe Experience Manager.
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Luigi Lavazza CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Cloud | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021, Luigi Lavazza deployed Adobe Experience Cloud on its consumer facing website lavazza.com. Adobe Experience Cloud is being applied as part of Lavazza's Customer Experience strategy to centralize web content delivery and to instrument online customer interactions. The deployment is oriented to support digital marketing, site experience and e-commerce operations managed by Lavazza's marketing and digital teams.
The implementation concentrates on web content management, onsite personalization and analytics capabilities, enabling editorial workflows, digital asset management and experience testing across the public site. Adobe Experience Cloud is used to provide tag based analytics instrumentation and customer experience orchestration to support campaign delivery and onsite personalization workflows. Governance was organized around content approval processes and role based editorial controls to coordinate marketing, creative and site operations.
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2020 | 2020 |
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Luigi Lavazza ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2022 | 2022 |
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Luigi Lavazza PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2022 | 2022 |
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Luigi Lavazza IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at Luigi Lavazza
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Luigi Lavazza Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Luigi Lavazza IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Luigi Lavazza digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Luigi Lavazza Technographics
Luigi Lavazza is a Consumer Packaged Goods organization based in Italy,
with around 4169 employees and annual revenues of $2.45 billion.
Luigi Lavazza operates a diverse technology stack with applications such as
Slack Connect, Adobe Experience Manager and Adobe Experience Cloud,
covering areas like Collaboration, Digital Asset Management and Customer Experience.
Luigi Lavazza has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Salesforce and Adobe Systems.
Luigi Lavazza recently adopted applications including
Slack Connect in 2022, ActiveCampaign in 2022 and Salesforce Sales Cloud in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Luigi Lavazza’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Luigi Lavazza’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Luigi Lavazza technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.