Machinima
3500 W Olive Ave,
Burbank, 91505, CA,
United States
Burbank, 91505, CA,
United States
1 323-872-5300
Professional Services
Machinima Technographics
Machinima Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Machinima and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Machinima employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Machinima has purchased the following applications: MicroStrategy ONE Analytics for Analytics and BI in 2013, Adobe Acrobat Sign (formerly EchoSign, eSign & Adobe Sign) for Digital Signing in 2020, Salesforce Sales Cloud for Sales Automation, CRM, Sales Engagement in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Machinima is running and its propensity to invest more and deepen its relationship with MicroStrategy , Adobe Systems , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Machinima revenues, which have grown to $25.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Machinima intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Machinima Tech Stack and Enterprise Applications
Machinima Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MicroStrategy | Legacy | MicroStrategy ONE Analytics | Analytics and BI | Analytics and BI | n/a | 2013 | 2018 |
In 2013 Machinima engaged Claraview to deploy MicroStrategy ONE Analytics as its Analytics and BI platform to establish operational analytics across digital distribution channels. The engagement centered on building a Teradata Enterprise Appliance based data warehouse to consolidate platform telemetry and content performance data for YouTube, Xbox 360, and Xbox One sources.
The implementation organized ETL and ingestion around Pentaho and Unix scripts to orchestrate batch extraction, transformation, and load processes, with direct pulls from YouTube APIs for channel and video metrics. Data modeling work focused on operational schemas and fact tables optimized for runtime reporting, enabling MicroStrategy ONE Analytics to consume a curated enterprise dataset. The architecture emphasized a centralized warehouse tier on the Teradata Enterprise Appliance to serve downstream analytic workloads.
Reporting and analytics were delivered through MicroStrategy ONE Analytics alongside Tableau, both reading from the Teradata appliance for reporting and dashboarding. MicroStrategy ONE Analytics was configured for enterprise dashboards, role-based access, and scheduled reports, while Tableau supported interactive exploration and ad hoc slicing by content and platform teams. Functional capabilities implemented included data modeling, scheduled ETL pipelines, operational reporting, dashboarding, and API-driven data ingestion.
Governance and operationalization were led by Claraview through defined ETL workflows, scheduling via Unix scripts, and data validation routines tied to the Pentaho orchestration layer. Rollout targeted content operations and platform analytics groups responsible for YouTube and console performance, with operational processes designed to feed regular reporting cycles and support platform-specific analytic use cases.
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Machinima Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Acrobat Sign (formerly EchoSign, eSign & Adobe Sign) | Digital Signing | Content Management | n/a | 2020 | 2020 |
In 2020, Machinima deployed Adobe Acrobat Sign formerly EchoSign, eSign and Adobe Sign as its Digital Signing solution, embedding Adobe Sign capabilities directly on its public website to capture client approvals and electronically executed agreements. The deployment targeted customer facing signature capture on web hosted pages and integrated signing flows for inbound client document execution.
The implementation leveraged template based agreement creation, hosted signing pages, embedded web signing, and the standard audit trail and compliance logging provided by Adobe Acrobat Sign. Configuration emphasized reusable templates and automated routing logic to enforce signature order and ensure each signed document retained tamper-evident records and time stamped events.
Operational coverage included client services and sales contract execution workflows, with internal routing of completed agreements to legal and operations for countersignature and records retention. The Adobe Acrobat Sign integration was limited to the website for signature capture, supporting both public facing signing and internal processing of returned agreements.
Governance centered on centralized administrator control over templates, role based access to signing workflows, and documented approval routing to standardize agreement handling across the organization. The implementation established web based signature workflows and administrative controls to operationalize Digital Signing for client agreements without reference to a specific prior product.
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Machinima CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Sales Cloud | Sales Automation, CRM, Sales Engagement | CRM | n/a | 2021 | 2021 |
In 2021, Machinima implemented Salesforce Sales Cloud. The deployment centers on Sales Automation,CRM,Sales Engagement to support core sales and account management workflows and to instrument web-facing lead capture into the CRM.
Salesforce Sales Cloud was configured to deliver standard Sales Cloud functionality including lead and contact capture from the website, automated lead assignment and routing, opportunity management with defined sales stages, and activity tracking for sales engagement. The implementation emphasizes record-level contact and account models and centralized sales activity logging to enable consistent pipeline management across teams.
The Sales Cloud instance is directly instrumented on Machinima’s website to capture inbound inquiries and push records into the CRM, where sales and account teams manage follow up and pipeline progression. Operational coverage focuses on commercial sales, business development, and account management functions within the company, leveraging Sales Cloud engagement tools to coordinate outreach and pipeline updates.
Governance was implemented through role-based access controls, standardized opportunity stage definitions, and data ownership rules to support consistent sales processes. Configuration choices prioritize centralized reporting and dashboard visibility for revenue operations and sales leadership while maintaining CRM data hygiene through activity requirements and validation rules.
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Machinima ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2021 | 2021 |
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Machinima IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Machinima CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Machinima
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Business Intelligence Manager | Manager | IT | |
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Vice President Audience Insights and Business Intelligence | VP | IT | |
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Business Intelligence Manager | Manager | IT | |
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Apps Being Evaluated by Machinima Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Machinima IT executives and key decision makers. This section highlights Machinima's latest recorded technology evaluations, including Workday Adaptive Planning (ex Adaptive Insights) for EPM on 2025-05-20, Daysmart StormSource AppointmentPlus for Interview Scheduling on 2025-05-06, and DaySmart Salon for Salon Management on 2025-05-06. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Machinima digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-05-20 | Machinima | Evaluated | Workday | Workday Adaptive Planning (ex Adaptive Insights) | EPM | EPM |
| 2025-05-06 | Machinima | Evaluated | DaySmart Software | DaySmart Salon | Salon Management | ERP Services and Operations |
| 2025-05-06 | Machinima | Evaluated | DaySmart Software | Daysmart StormSource AppointmentPlus | Interview Scheduling | HCM |
| 2025-05-06 | Machinima | Evaluated |
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Gym Management | ERP Services and Operations |
| 2025-04-16 | Machinima | Evaluated |
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Portfolio and Investment Management | Investment Management |
| 2024-12-20 | Machinima | Evaluated |
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Trading Platform | Investment Management |
| 2024-12-20 | Machinima | Evaluated |
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Treasury Management | TRM |
| 2024-09-24 | Machinima | Evaluated |
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Customer Experience | CRM |
FAQ - APPS RUN THE WORLD Machinima Technographics
Machinima is a Professional Services organization based in United States,
with around 300 employees and annual revenues of $25.0 million.
Machinima operates a diverse technology stack with applications such as
MicroStrategy ONE Analytics, Adobe Acrobat Sign (formerly EchoSign, eSign & Adobe Sign) and Salesforce Sales Cloud,
covering areas like Analytics and BI, Digital Signing and Sales Automation, CRM, Sales Engagement.
Machinima has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as MicroStrategy, Adobe Systems and Salesforce.
Machinima recently adopted applications including
Salesforce Sales Cloud in 2021, Atlassian Jira Service Desk in 2021 and Amazon EC2 in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Machinima’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Machinima’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Machinima technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.