Maguru Technographics
Maguru Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Maguru and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8 Maguru employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Maguru has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2014, Maguru CRM for Call Tracking and Recording in 2018, Intuit Mailchimp Mandrill for Transactional Email in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Maguru is running and its propensity to invest more and deepen its relationship with Google , Maguru , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Maguru revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Maguru intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Maguru Tech Stack and Enterprise Applications
Maguru Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2014 | 2014 |
In 2014, Maguru implemented Google Workspace (Formerly Google G-Suite) to provide Collaboration capabilities for its communications business. Public references on Maguru's website confirm organizational adoption of Google Workspace (Formerly Google G-Suite) as the primary cloud collaboration and email platform used by the company.
The deployment follows a cloud native SaaS model sized for a small team, with configuration centered on core Collaboration modules including Gmail for domain hosted email, Google Drive for shared storage, Docs and Sheets for collaborative authoring, Calendar for scheduling, and Meet for remote conferencing. Administration is managed through the Google Workspace Admin console for user provisioning, account and domain management, and access control, aligning document workflows, internal communications, client correspondence, and meeting coordination across Maguru's eight person organization.
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Maguru CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Maguru | Legacy | Maguru CRM | Call Tracking and Recording | CRM | n/a | 2018 | 2018 |
In 2018, Maguru implemented Maguru CRM, a Call Tracking and Recording application on its website. The deployment is embedded in the public site and captures inbound call sessions, recording audio and associating call metadata with web visitor interactions inside Maguru CRM. The implementation centralizes call identifiers, timestamps, and caller data to support attribution to online contact points and to create persistent lead records. Functional modules implemented include call tracking, call recording, contact and lead logging, and call-level reporting and dashboards within Maguru CRM. Operational scope covers sales, marketing, and customer support for the Denmark-based eight person organization, with configuration and access controls sized for a single-site small team. Governance is organized around centralized call logs and role based access to ensure consistent follow-up and ownership of inbound voice leads within Maguru CRM.
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Customer Experience | CRM |
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2015 | 2015 |
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Customer Support | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Maguru PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp Mandrill | Transactional Email | PaaS | n/a | 2018 | 2018 |
In 2018 Maguru implemented Intuit Mailchimp Mandrill to provide Transactional Email for website-driven customer communications. The deployment focused on embedding Intuit Mailchimp Mandrill into the public website to deliver triggered notifications and system messages, establishing the company Application Category Business Function relationship as Maguru Intuit Mailchimp Mandrill Transactional Email for customer-facing messaging.
The implementation used standard transactional email capabilities such as template management, API and SMTP send paths, delivery event handling, and suppression list controls. Integration work concentrated on connecting the website backend to Intuit Mailchimp Mandrill via API or SMTP relay and configuring delivery webhooks to surface bounces and engagement events into operational logs. Governance activities included provisioning authenticated sending domains with SPF and DKIM, centralizing message templates, and updating notification workflows to route site events through Intuit Mailchimp Mandrill for consistent delivery and handling.
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Maguru IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Maguru
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Maguru Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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