Marketo
901 Mariners Island Boulevard Suite #500,
San Mateo, 94404, CA,
United States
San Mateo, 94404, CA,
United States
1 165-058-8001
Professional services
Marketo Technographics
Marketo Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Marketo and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1500 Marketo employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Marketo has purchased the following applications: Sage Intacct for ERP Financial in 2011, ADP Workforce Now for Core HR in 2015, Certinia PSA (ex FinancialForce PSA) for Professional Services Automation in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Marketo is running and its propensity to invest more and deepen its relationship with Sage , Emburse , Stripe or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Marketo revenues, which have grown to $400.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Marketo intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Marketo Tech Stack and Enterprise Applications
Marketo ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Intuit QuickBooks Online Accountant | Sage Intacct | ERP Financial | ERP | n/a | 2011 | 2013 |
In 2011, Marketo implemented Sage Intacct as its ERP Financial system. The deployment established Sage Intacct to centralize financial administration and to provide a structured troubleshooting and support capability for a United States based professional services firm with approximately 1500 employees and $400,000,000 in revenue.
Implementation work centered on Sage Intacct administration and troubleshooting, with configuration efforts aligned to core ERP Financial workflows. Configuration and operationalization emphasized general ledger controls, accounts payable and accounts receivable process configuration, and period close orchestration consistent with an ERP Financial deployment.
The project replaced Intuit QuickBooks Online Accountant as the primary accounting platform, creating a consolidated finance system of record. Operational coverage extended across finance and accounting functions, including billing and revenue-related bookkeeping, and established the platform as the primary tool for transaction posting and financial record maintenance.
Governance changes focused on formalizing administration roles, access controls, and a finance-led support and escalation model for ongoing troubleshooting. The engagement documented administrative procedures and troubleshooting playbooks to support steady state operations and to reduce reliance on ad hoc fixes.
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Expense Management | ERP |
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2014 | 2014 |
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Payment Processing | ERP |
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2020 | 2020 |
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Marketo HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ADP | Legacy | ADP Workforce Now | Core HR | HCM | n/a | 2015 | 2015 |
In 2015, Marketo implemented ADP Workforce Now as its Core HR platform. The deployment centralized management of full-cycle semi-monthly payroll using ADP Workforce Now and ADP Pay@Work for pay distribution, supporting HR and payroll business functions for a 1,500-employee professional services organization.
ADP Workforce Now was configured to run semi-monthly payroll processing and to maintain company time and attendance records and processes. Functional modules and capabilities implemented included payroll processing, time and attendance recordkeeping, and execution of established payroll controls and reconciliation workflows.
Integrations were a core part of the implementation, with a daily employee integration from Workday to ADP Workforce Now to synchronize employee master data, and a weekly interface with the payroll provider to exchange payroll files and support reconciliations. These integrations linked human capital management data to payroll operations and ensured ongoing data consistency between HR and payroll systems.
Governance focused on maintaining payroll controls, defined weekly interface procedures with the payroll provider, and HR and payroll teams operating time and attendance administration. ADP Workforce Now served as the organizations Core HR system of record for payroll and timekeeping across Marketo.
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Core HR | HCM |
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2015 | 2015 |
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Learning and Development | HCM |
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2016 | 2016 |
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Recruiting, Applicant Tracking System | HCM |
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2015 | 2015 |
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Marketo ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Certinia | Legacy | Certinia PSA (ex FinancialForce PSA) | Professional Services Automation | ERP Services and Operations | n/a | 2015 | 2015 |
In 2015, Marketo implemented Certinia PSA (ex FinancialForce PSA) for Professional Services Automation. The deployment addressed a 1500-employee professional services organization with approximately 400,000,000 in annual revenue and targeted centralized project financial controls and delivery operations.
The Certinia PSA implementation concentrated on core Professional Services Automation capabilities, including project and engagement management, resource planning and allocation, time and expense capture, billing and invoicing workflows, and project accounting and revenue recognition. Configurations emphasized role-based access to project financials, standardized timesheet approval chains, and automation of billing event triggers tied to milestone and time entries.
Internal hiring and project notes reference experience with FinancialForce and Salesforce.com, indicating alignment with CRM to PSA synchronization and typical CRM-driven client lifecycle workflows. The architecture narrative centers on a cloud SaaS PSA instance integrated conceptually with CRM and service delivery tooling to support opportunity to project handoffs, resource demand signals, and consolidated client billing ledgers.
Governance was implemented through standardized operational workflows and approval processes spanning professional services, finance, and delivery management, with formalized timesheet and expense policies feeding downstream billing and accounting processes. Change management focused on establishing consistent project accounting practices and enforcing a single source of truth for project financials across services and delivery teams.
The implementation positioned Certinia PSA as the primary Professional Services Automation system for project management and financial governance, with explicit emphasis on operational alignment to Salesforce.com experience cited in hiring notes and PSA tool expertise. This configuration reflects a structured approach to professional services operations, centralizing project financials and standardizing delivery workflows.
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Travel Management | ERP Services and Operations |
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2014 | 2014 |
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Marketo AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2016 | 2016 |
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Marketo Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Data Warehouse | Analytics and BI |
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2015 | 2015 |
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Marketo Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2019 | 2019 |
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Marketo Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application, Web and Enterprise Search | Content Management |
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2016 | 2016 |
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Digital Asset Management | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2013 | 2013 |
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Marketo CRM
Marketo ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2019 | 2019 |
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Incident Management | ITSM |
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2018 | 2018 |
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Marketo Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2014 | 2014 |
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Supplier Relationship Management | Procurement |
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2014 | 2014 |
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Marketo TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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Marketo PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2014 | 2014 |
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Transactional Email | PaaS |
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2017 | 2017 |
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Marketo IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Database Management | IaaS |
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2017 | 2017 |
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Marketo CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Marketo
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Marketo Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Marketo IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Marketo digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Marketo Technographics
Marketo is a Professional services organization based in United States,
with around 1500 employees and annual revenues of $400.0 million.
Marketo operates a diverse technology stack with applications such as
Sage Intacct, ADP Workforce Now and Certinia PSA (ex FinancialForce PSA),
covering areas like ERP Financial, Core HR and Professional Services Automation.
Marketo has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sage, ADP and Certinia.
Marketo recently adopted applications including
Adobe Experience Manager in 2021, Hotjar in 2021 and Akamai CDN in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Marketo’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Marketo’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Marketo technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.