Mercedes AMG
Daimlerstrasse 1,
Affalterbach, 71563,
Germany
Affalterbach, 71563,
Germany
49 7144 302-0
Automotive
Mercedes AMG Technographics
Mercedes AMG Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mercedes AMG and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3000 Mercedes AMG employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mercedes AMG has purchased the following applications: SAP SuccessFactors Employee Central for Core HR in 2017, Virtimo Business Process Center for Business Process Management in 2018, Adobe Experience Manager for Digital Asset Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mercedes AMG is running and its propensity to invest more and deepen its relationship with SAP , Zellis , ATOSS Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mercedes AMG revenues, which have grown to $5.02 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mercedes AMG intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mercedes AMG Tech Stack and Enterprise Applications
Mercedes AMG HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Employee Central | Core HR | HCM | n/a | 2017 | 2017 |
In 2017, Mercedes AMG implemented SAP SuccessFactors Employee Central as the centerpiece of a Core HR program. The company also implemented SAP SuccessFactors Recruiting, SAP SuccessFactors Learning and SAP SuccessFactors Performance & Goals alongside SAP SuccessFactors Employee Central to form a unified HR application footprint.
Configuration emphasis focused on core employee data management and organizational management within SAP SuccessFactors Employee Central, complemented by applicant tracking and recruiting workflows in SAP SuccessFactors Recruiting, learning management and training pathways in SAP SuccessFactors Learning, and performance cycles and objective setting in SAP SuccessFactors Performance & Goals. These modules provided standard Core HR capabilities such as HR master data, workforce administration, employee self service, recruitment orchestration, learning administration, and performance and goal management.
The deployment leveraged suite level integration across the SuccessFactors modules to share employee profiles and enable cross functional HR processes, creating unified personnel records that support recruiting, learning, and performance workflows. Operational coverage targeted HR and employee workflows at Mercedes AMG in Germany, with the implementation scoped to standardize HR processes and improve employee access to HR services.
Governance centered on process standardization and centralized HR process ownership, aligning configuration and workflow rules to the standardized module set. Mercedes AMG stated the objective to standardize its HR processes and improve workflows for employees by giving them access to user friendly solutions.
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Employee Self Service | HCM |
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2019 | 2019 |
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Learning and Development | HCM |
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2017 | 2017 |
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Performance and Goal Management | HCM |
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2017 | 2017 |
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Recruiting, Applicant Tracking System | HCM |
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2017 | 2017 |
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Workforce Management | HCM |
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2012 | 2012 |
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Mercedes AMG ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Virtimo | Legacy | Virtimo Business Process Center | Business Process Management | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, Mercedes AMG implemented Virtimo Business Process Center to establish a central communications and IoT platform at its motor-manufacturing site in Germany. The Virtimo Business Process Center was deployed as part of Virtimo’s Digitalization Suite to unify production systems, operational technology devices and internal IT, including SAP, and to automate and monitor manufacturing workflows.
The public case references INUBIT as the integration layer implemented in 2018, with INUBIT providing event-driven connectivity between plant equipment and enterprise systems while Virtimo Business Process Center served as the frontend for process monitoring, orchestration and workflow automation. The implementation aligned with Business Process Management practices, covering plant level device ingestion, production workflow orchestration and cross-functional communications between OT and IT, and establishing governance focused on operational orchestration and process monitoring across manufacturing functions.
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Mercedes AMG Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2017 | 2017 |
In 2017, Mercedes AMG implemented Adobe Experience Manager as its Digital Asset Management solution for the corporate website. Adobe Experience Manager was used to centralize rich media and digital content to support web delivery and editorial processes.
The Adobe Experience Manager implementation leveraged Digital Asset Management capabilities including a centralized asset repository, metadata taxonomy, version control, automated rendition generation, and editorial workflow orchestration to manage images, video, and downloadable assets. Adobe Experience Manager also provided content authoring integration with website publishing and role based access controls to enforce approvals and rights management.
Operational scope focused on marketing and digital content teams responsible for the Mercedes AMG web presence, centralizing asset lifecycles and publication pipelines. Mercedes AMG uses Adobe Experience Manager as its Digital Asset Management backbone to support marketing and web content operations, with governance centered on structured approval workflows and metadata standards.
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Mercedes AMG CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Data Management Platform | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Mercedes AMG PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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Mercedes AMG IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Mercedes AMG
| First Name | Last Name | Title | Function | Department | Phone | |
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Director of HR | Director | HR | |
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CIO | CXO | Finance | |
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Head of Organizational and HR Development | Director | HR | |
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Head of IT Consulting | Director | IT | |
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Head of Marketing & Product Management | Director | Marketing | |
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Controller | Director | Finance | |
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Senior Financial Controller | Director | Finance | |
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IT Manager | Manager | IT | |
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TravelManager Mercedes-Benz Cars Finance & Controlling China | Manager | Finance | |
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Head of Procurement Chassis/E&E | Director | Procurement | |
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Senior Manager Material Purchasing | Manager | Procurement | |
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Controller | Director | Finance | |
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Head of HR and Organization | Director | HR | |
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IT Project Manager and HR System Administrator | Manager | HR | |
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HR Business Partner | Manager | HR | |
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HR Business Partner | Manager | HR | |
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HR Business Partner | Manager | HR | |
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Head of Workforce Management | Director | HR | |
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Apps Being Evaluated by Mercedes AMG Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Mercedes AMG IT executives and key decision makers. This section highlights Mercedes AMG's latest recorded technology evaluations, including Gallup Q12 for Employee Engagement on 2025-11-13 and Quest vRanger for Backup as a Service (BaaS) on 2024-11-21. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Mercedes AMG digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-11-13 | Mercedes AMG | Evaluated | Gallup | Gallup Q12 | Employee Engagement | HCM |
| 2024-11-21 | Mercedes AMG | Evaluated | Quest Software | Quest vRanger | Backup as a Service (BaaS) | IaaS |
FAQ - APPS RUN THE WORLD Mercedes AMG Technographics
Mercedes AMG is a Automotive organization based in Germany,
with around 3000 employees and annual revenues of $5.02 billion.
Mercedes AMG operates a diverse technology stack with applications such as
SAP SuccessFactors Employee Central, Virtimo Business Process Center and Adobe Experience Manager,
covering areas like Core HR, Business Process Management and Digital Asset Management.
Mercedes AMG has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Virtimo and Adobe Systems.
Mercedes AMG recently adopted applications including
Microsoft Azure Cloud Services in 2021, Zellis MyView in 2019 and Amazon EC2 in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Mercedes AMG’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Mercedes AMG’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Mercedes AMG technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.