Mercitalia Group
Piazza della Croce Rossa, 1,
Rome, 161,
Italy
Rome, 161,
Italy
39 06 49202333
Transportation
Mercitalia Group Technographics
Mercitalia Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mercitalia Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5000 Mercitalia Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mercitalia Group has purchased the following applications: Adobe Experience Manager for Digital Asset Management in 2020, SAP Transportation Management for Transportation Management in 2017, Adobe Analytics Cloud for Marketing Analytics in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mercitalia Group is running and its propensity to invest more and deepen its relationship with Adobe Systems , SAP , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mercitalia Group revenues, which have grown to $1.20 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mercitalia Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mercitalia Group Tech Stack and Enterprise Applications
Mercitalia Group Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2020 | 2020 |
In 2020, Mercitalia Group deployed Adobe Experience Manager as a Digital Asset Management platform. The deployment places Adobe Experience Manager on the corporate website to centralize media and marketing assets that drive web experiences.
Implementation focused on core digital asset capabilities including a centralized asset repository, metadata and taxonomy management, versioning, and automated renditions for web delivery. Adobe Experience Manager was configured to support content workflows, approvals, and asset lifecycle management consistent with Digital Asset Management practices.
Operational coverage centers on the corporate web channel and marketing content operations, aligning marketers and web content authors around a single asset source. Integration points are limited to the public website front end and content delivery workflows as surfaced through Adobe Experience Manager, with no other named integrations specified.
Governance was structured around content governance and approval workflows, metadata standards, and role based access to assets to support consistent web publishing. This configuration positions Mercitalia Group Adobe Experience Manager Digital Asset Management to serve marketing and web content functions through a centralized asset and publishing framework.
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Mercitalia Group SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Transportation Management | Transportation Management | SCM | AlmavivA | 2017 | 2017 |
In 2017, Mercitalia Group implemented SAP Transportation Management to consolidate Transportation Management capabilities across its rail, intermodal, logistics and terminal businesses. The SAP Transportation Management rollout was led by implementation partner AlmavivA and targeted multiple operating companies within the Mercitalia portfolio to establish a common transportation platform.
Deployments included SAP TM 9.0 at Mercitalia Logistics, SAP TM 9.0 at Mercitalia Intermodal, SAP TM 9.0 at Cemat, and SAP TM 9.0 at FS Logistica. Rail and rail cargo operations were implemented on SAP TM 8.1 with a New SIM configuration at Mercitalia Rail and at Trenitalia Cargo, while Italcontainer retained an SAP TM 7.0 instance. Terminal operations were addressed through SAP EWM 9.0 at Terminali Italia as part of the broader logistics application footprint.
Configuration workstreams reflected standard Transportation Management functional areas, including freight order management, transportation planning and execution, routing and scheduling, and intermodal movement orchestration consistent with the Transportation Management category. SAP TM 9.0 instances were configured to support enterprise planning and intermodal routing, while the TM 8.1 New SIM deployments focused on rail service and shipment instruction management.
Governance followed a phased subsidiary by subsidiary rollout with AlmavivA coordinating version alignment and process standardization across business units. The implementation narrative centers on deploying SAP Transportation Management across multiple Mercitalia operating companies to unify transportation functions and create a consistent platform for rail, intermodal and terminal operations.
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Mercitalia Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Analytics Cloud | Marketing Analytics | CRM | n/a | 2021 | 2021 |
In 2021 Mercitalia Group implemented Adobe Analytics Cloud on its website to establish centralized digital measurement and reporting, deploying the solution as its primary Marketing Analytics capability across mercitalialogistics.it. The deployment focuses on delivering web measurement for customer facing pages and digital touchpoints, with the full application name Adobe Analytics Cloud used to collect behavioral data and drive segmentation and reporting for marketing and customer experience functions.
The implementation configures standard Marketing Analytics workflows including site level data collection, event and page view tagging, sessionization, segmentation, funnel and cohort analysis, and custom dashboards and reporting. Implementation detail centers on configuring Adobe Analytics Cloud data layers and measurement taxonomy, establishing tag governance and measurement standards, and instrumenting the site for real time and historical analytics to support marketing analytics and digital performance teams.
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Marketing Automation | CRM |
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2020 | 2020 |
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Mercitalia Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Mercitalia Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Mercitalia Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Mercitalia Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Mercitalia Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Mercitalia Group Technographics
Mercitalia Group is a Transportation organization based in Italy,
with around 5000 employees and annual revenues of $1.20 billion.
Mercitalia Group operates a diverse technology stack with applications such as
Adobe Experience Manager, SAP Transportation Management and Adobe Analytics Cloud,
covering areas like Digital Asset Management, Transportation Management and Marketing Analytics.
Mercitalia Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Adobe Systems and SAP.
Mercitalia Group recently adopted applications including
Adobe Analytics Cloud in 2021, Adobe Experience Manager in 2020 and Adobe Marketing Cloud (ex Omniture) in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Mercitalia Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Mercitalia Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Mercitalia Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.