New York, 10018, NY,
United States
Mulberry Technology Technographics
Mulberry Technology Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mulberry Technology and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Mulberry Technology employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mulberry Technology has purchased the following applications: Zendesk Chat for Chatbots and Conversational AI in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2018, HubSpot CMS for Web Content Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mulberry Technology is running and its propensity to invest more and deepen its relationship with Zendesk , Google , Typeform or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mulberry Technology revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mulberry Technology intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mulberry Technology Tech Stack and Enterprise Applications
Mulberry Technology AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Mulberry Technology implemented Zendesk Chat on its website to manage inbound customer conversations. The deployment leverages the Zendesk Chat web-embedded widget as a cloud-hosted SaaS instance, aligning the company with Chatbots and Conversational AI for site-level engagement. The implementation centralizes web-based conversational entry points for customers and prospects, positioning Zendesk Chat as the primary channel for real-time interaction on the public site.
Zendesk Chat functionality implemented includes real-time agent messaging, automated greeting flows, canned responses, and transcript capture to preserve conversation history. Operational coverage focuses on website customer engagement workflows, supporting customer support and sales teams with agent routing and presence controls configured to match business hours. Governance was established through role-based agent access, standardized response templates and escalation workflows to ensure consistent handling of inbound chats, with transcript logging retained for auditability and follow-up.
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Mulberry Technology Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Mulberry Technology implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform to support internal communications and document centric workflows across its professional services operations. Google Workspace (Formerly Google G-Suite) was provisioned to deliver enterprise email, shared calendar scheduling, real time document collaboration, cloud storage, and video conferencing capabilities for teams.
Deployment was managed through the Google Workspace administration console, with domain provisioning, role based access controls, and configuration of Gmail, Drive, Docs, Sheets, Slides, Calendar, and Meet to align with service delivery and internal collaboration processes. Operational scope covered companywide usage across Mulberry Technology United States operations, and governance focused on centralized user provisioning, security settings, and data retention policies. Public site references indicate active use of Google Workspace as part of Mulberry Technology online presence, reinforcing the relationship Mulberry Technology Google Workspace Collaboration internal communications and productivity.
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Survey and Questionnaire | Collaboration |
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2019 | 2019 |
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Mulberry Technology Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | HubSpot CMS | Web Content Management | Content Management | n/a | 2021 | 2021 |
In 2021, Mulberry Technology implemented HubSpot CMS on their public website, establishing HubSpot CMS as the company Web Content Management platform for website and marketing operations. Mulberry Technology HubSpot CMS Web Content Management supports the company website and marketing function through centralized content delivery and editorial ownership by the marketing team.
The implementation leverages HubSpot CMS core capabilities including template driven page building, content authoring and staging, blog and landing page management, form and call to action modules, and built in SEO and metadata controls. Configuration focuses on responsive templates and modular content blocks to accelerate page creation and to maintain consistent branding and content structure across the site.
Deployment is cloud hosted on the HubSpot platform, with content served through HubSpot delivery infrastructure to support site performance and publishing workflows. Governance emphasizes editorial workflows, role based publishing permissions and a centralized content management model managed by marketing and web operations, keeping operational scope confined to the company website and related marketing assets.
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Mulberry Technology CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Sales Engagement | CRM |
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2019 | 2019 |
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Mulberry Technology ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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Mulberry Technology IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Mulberry Technology
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Mulberry Technology Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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