Naelofar
2A, Plaza TTDI, Level 2, Jalan Wan Kadir 3, Taman Tun Dr Ismail,
Kuala Lumpur, 60000,
Malaysia
Kuala Lumpur, 60000,
Malaysia
60 3 7725 0514
Retail
Naelofar Technographics
Naelofar Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Naelofar and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Naelofar employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Naelofar has purchased the following applications: Microsoft Dynamics NAV for ERP Financial in 2021, Visa CardinalCommerce for eCommerce Fraud Protection in 2021, Anchanto eCommerce Warehouse Management System for Warehouse Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Naelofar is running and its propensity to invest more and deepen its relationship with Microsoft , Visa , PayPal or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Naelofar revenues, which have grown to $9.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Naelofar intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Naelofar Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics NAV | ERP Financial | ERP Financial Management | n/a | 2021 | 2021 |
In 2021, Naelofar implemented Microsoft Dynamics NAV as its ERP Financial system to centralize inventory and order transaction records for its Kuala Lumpur warehouse operations. The deployment is described operationally by the warehouse administrator at NH Prima International Sdn Bhd, who records receipts, issues and dispatches in Microsoft Dynamics NAV as part of daily inventory control and order documentation.
Microsoft Dynamics NAV is used for core inventory recordkeeping and transaction processing, including processing receipts, documenting order details, and supporting requisition workflows for stock allocation. The application is referenced alongside WMS Achanto for warehouse execution, and Microsoft Dynamics NAV is used to ensure that all inbound and outbound movements are captured in the enterprise inventory ledger and order history.
Integrations are explicitly implemented with WMS Achanto, which coordinates pick and pack operations and warehouse task assignment while Microsoft Dynamics NAV maintains the inventory records and transactional trail. Operational coverage spans internal distribution to retail stores, PR and marketing shipments to external recipients such as influencers, and routine stock replenishment processes handled at the warehouse for stationery and pantry items.
Governance and process changes are enforced through mandatory system routing, all inbound and outbound activity must be processed through Microsoft Dynamics NAV and the WMS, and all requisitions are funneled through the warehouse administrator for allocation and fulfillment. The implementation supports cross-functional workflows between warehouse operations, retail fulfillment, PR and marketing logistics, and centralized HQ submission processes for monthly overtime approval and payment.
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Visa | Legacy | Visa CardinalCommerce | eCommerce Fraud Protection | eCommerce | n/a | 2021 | 2021 |
In 2021, Naelofar implemented Visa CardinalCommerce as a front-line eCommerce Fraud Protection solution on its public website my.naelofar.com. The deployment embedded Visa CardinalCommerce into the site checkout and payment flows to provide cardholder authentication and transaction risk orchestration for online retail purchases, aligning the application with Naelofar's e‑commerce and payments business functions.
Configuration work emphasized authentication and fraud workflow orchestration, leveraging CardinalCommerce capabilities typical of eCommerce Fraud Protection such as 3D Secure orchestration, challenge routing, and friction management to handle card not present transactions. Operational ownership rests with Naelofar's e‑commerce and payments teams, with the integration positioned within checkout processing and merchant-configurable risk policy tuning to support ongoing fraud operations and payment authentication governance, and Visa CardinalCommerce serving as Naelofar's primary eCommerce Fraud Protection control for online payments.
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Anchanto | Legacy | Anchanto eCommerce Warehouse Management System | Warehouse Management | SCM | n/a | 2021 | 2021 |
In 2021, Naelofar implemented Anchanto eCommerce Warehouse Management System, using the eCommerce Warehouse Management System to centralize receiving, issuing and dispatching stock at the NH Prima International Sdn Bhd warehouse in Kuala Lumpur. The Anchanto eCommerce Warehouse Management System is positioned to support Naelofar warehouse operations and inventory control functions across retail store replenishment and fulfillment for PR and marketing allocations.
The implementation covers core warehouse modules and capabilities including inbound receiving, processing receipts and documentation, outbound issuance and dispatch, inventory data entry and stock record maintenance, allocation of new collections prior to launch, and pick and pack task assignment to floor crew. All inbound and outbound movements are recorded through the Anchanto eCommerce Warehouse Management System and the workflow requires requisitions to be routed through the warehouse administrator for processing and assignment.
Operational integration is explicit with Microsoft Dynamics NAV for inventory data entry and order records, with the two systems used together to maintain a single inventory record for receiving and shipping transactions. Governance and process control are enforced through a centralized requisition approval flow managed by the warehouse administrator, and operational responsibilities extend to coordinating deliveries to retail stores and external recipients, supporting HR and administrative activities such as attendance, leave monitoring and monthly overtime submission to HQ.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Automation | CRM |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Naelofar
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Naelofar Executives
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FAQ - APPS RUN THE WORLD Naelofar Technographics
Naelofar is a Retail organization based in Malaysia,
with around 150 employees and annual revenues of $9.0 million.
Naelofar operates a diverse technology stack with applications such as
Microsoft Dynamics NAV, Visa CardinalCommerce and Anchanto eCommerce Warehouse Management System,
covering areas like ERP Financial, eCommerce Fraud Protection and Warehouse Management.
Naelofar has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Visa and Anchanto.
Naelofar recently adopted applications including
Microsoft Dynamics NAV in 2021, Visa Authorize.Net in 2021 and PayPal Braintree in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Naelofar’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Naelofar’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Naelofar technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.