National Basketball Association (NBA)
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National Basketball Association (NBA) Technographics
National Basketball Association (NBA) Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by National Basketball Association (NBA) and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2500 National Basketball Association (NBA) employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that National Basketball Association (NBA) has purchased the following applications: Corcentric Invoice Management for AP Automation in 2018, SAP SuccessFactors Recruiting Marketing for Candidate Relationship Management in 2017, FreeWheel Demandsuite for Agency Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems National Basketball Association (NBA) is running and its propensity to invest more and deepen its relationship with Corcentric , Oracle , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing National Basketball Association (NBA) revenues, which have grown to $11.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for National Basketball Association (NBA) intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
National Basketball Association (NBA) Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Corcentric | Legacy | Corcentric Invoice Management | AP Automation | ERP Financial Management | n/a | 2018 | 2018 |
In 2018, the National Basketball Association (NBA) implemented Corcentric Invoice Management as its AP Automation solution. The deployment targeted the organization’s accounts payable function within finance and tax across U.S. operations, supporting centralized invoice processing for an organization of about 2,500 employees and $11,000,000,000 in revenue.
Corcentric Invoice Management was configured to support electronic invoicing and automated invoice capture, approval routing, exceptions handling, and vendor invoice portal access, reflecting standard AP Automation functional modules. Configuration work emphasized invoice data validation and workflow orchestration to align invoice processing with the organization’s tax substantiation and shared services controls.
The implementation integrated with Concur T&E for expense and invoice correlation and aligned with the NBA’s global SAP rollout where tax integration was managed by the NBA tax team in 2018. Integration points included posting invoice transactions to SAP for general ledger reconciliation and linking Concur expense data to supplier invoice records to enable unified payables processing.
Governance was structured around finance, tax, and shared services, with the tax lead managing audit and income tax compliance across seven financial statement audits and more than 200 partnership and corporate tax filers. The program worked collaboratively with business stakeholders to establish a domestic transfer pricing and shared services model and to revise AP approval and tax reporting workflows.
Notes reference $7m and $13m per annum as related financial figures, and the implementation effort included the NBA serving as tax lead on the global SAP implementation and on the Concur T&E and Corcentric electronic invoicing projects.
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ERP Financial | ERP Financial Management |
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2015 | 2015 |
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ERP Financial | ERP Financial Management |
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2020 | 2020 |
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ERP Financial | ERP Financial Management |
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2017 | 2017 |
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Expense Management | ERP Financial Management |
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2017 | 2017 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Recruiting Marketing | Candidate Relationship Management | HCM | n/a | 2017 | 2017 |
In 2017, the National Basketball Association (NBA) deployed SAP SuccessFactors Recruiting Marketing as a Candidate Relationship Management capability to support recruitment intake and the handoff into onboarding and compliance workflows. The implementation was executed in close alignment with SuccessFactors onboarding and offboarding process design, with explicit coverage of I-9 and E-Verify processing and internal transfer scenarios.
Configuration work centered on provisioning and process orchestration components, including Business Process Engine service user setup and Update Process Flow deployment for onboarding, attachment manager configuration, Docusign adaptor definitions, and Media Service feature provisioning. The project defined HRIS element attributes and MDF object definitions to enable DB Sync, onboarding process closure, DayOne conversion, compliance metadata synchronization, and Where to Go sync jobs, and it registered Print Form Services URLs and API credentials in Provisioning.
Integrations and operational touchpoints documented in the implementation included Onboarding Integration channels, Docusign, API-based Print Form Services, attachment manager flows, and compliance verification with I-9 and E-Verify. Operational scope spanned HR Admins, Hiring Managers, External Users, I-9/Reverification and Onboarding Coordinators, with configuration of permission roles and groups to control Review New Hire and Personal Data collection steps.
Governance and workflow redesign defined Person Type Onboardee HRIS elements for Employment Info, Job Info and Personal Info used during onboarding, mapped policy forms in the Manage Document Templates tool, and established ONB dynamic and responsible groups to assign tasks. Business rules and role-based permissions were codified to assign compliance corporate representative groups for I-9 admins, to select onboarding task configurations such as ONB2_OFB_ManagerReviewCheck and ONB2_OFB_EmployeeReviewCheck, and to define offboarding RBP roles for Manager, Offboarding Coordinator and Employee, with restart rules for start date and hiring manager changes prior to hire.
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Compensation Management | HCM |
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2017 | 2017 |
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Core HR | HCM |
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2017 | 2017 |
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Environment, Health and Safety (EHS) | HCM |
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2020 | 2020 |
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HR Compliance, BackGround Screening | HCM |
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2024 | 2024 |
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HR Service Delivery | HCM |
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2020 | 2020 |
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Learning and Development | HCM |
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2017 | 2017 |
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Offboarding | HCM |
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2017 | 2017 |
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Onboarding | HCM |
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2017 | 2017 |
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Payroll | HCM |
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2017 | 2017 |
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Performance and Goal Management | HCM |
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2017 | 2017 |
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Recruiting | HCM |
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2014 | 2014 |
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Recruiting, Applicant Tracking System | HCM |
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2016 | 2016 |
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Recruiting, Applicant Tracking System | HCM |
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2017 | 2017 |
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Succession and Leadership Planning | HCM |
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2017 | 2017 |
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Talent Management | HCM |
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2017 | 2017 |
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Time and Attendance | HCM |
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2018 | 2018 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2017 | 2017 |
In 2017, the National Basketball Association implemented FreeWheel Demandsuite under the Agency Management category. FreeWheel Demandsuite was deployed on the NBA website to centralize digital advertising inventory management and programmatic demand orchestration, with configuration focused on campaign trafficking, inventory pricing and yield management, demand-side order orchestration, and ad operations reporting.
Operational scope emphasized the NBA web property and adjacent digital platforms, supporting commercial, ad operations, and agency-facing teams to manage direct and programmatic campaigns. Deployment architecture aligned with tag based and server to server delivery paradigms typical for agency management platforms, and governance changes standardized trafficking procedures and campaign approval workflows to centralize inventory controls and reporting across advertising and sponsorship functions.
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Reservation and Booking Management | ERP Services and Operations |
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2015 | 2023 |
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Travel Management | ERP Services and Operations |
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2017 | 2017 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Artificial Intelligence Marketing | AI-Powered Application |
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2018 | 2018 |
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Chatbots and Conversational AI | AI-Powered Application |
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2013 | 2013 |
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Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Blockchain Platform | Blockchain |
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2020 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2013 | 2013 |
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Event Management | Collaboration |
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2018 | 2018 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Video Editing | Content Management |
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2020 | 2020 |
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CRM
IT Asset Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Software Asset Management (SAM), IT Asset Management (ITAM) | IT Asset Management |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2013 | 2013 |
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Application Performance Management | ITSM |
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2016 | 2016 |
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IT Service Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2020 | 2020 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Treasury Management | TRM |
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2014 | 2014 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2011 | 2011 |
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Test Automation Platform | PaaS |
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2024 | 2024 |
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2003 | 2003 |
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Cloud Storage | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Digital Workspace | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at National Basketball Association (NBA)
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by National Basketball Association (NBA) Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from National Basketball Association (NBA) IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the National Basketball Association (NBA) digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD National Basketball Association (NBA) Technographics
National Basketball Association (NBA) is a Leisure and Hospitality organization based in United States,
with around 2500 employees and annual revenues of $11.00 billion.
National Basketball Association (NBA) operates a diverse technology stack with applications such as
Corcentric Invoice Management, SAP SuccessFactors Recruiting Marketing and FreeWheel Demandsuite,
covering areas like AP Automation, Candidate Relationship Management and Agency Management.
National Basketball Association (NBA) has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Corcentric, SAP and FreeWheel, A Comcast Company.
National Basketball Association (NBA) recently adopted applications including
USCIS E-verify in 2024, Testlio Quality Assurance Solution in 2024 and DocuSign eSignature in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of National Basketball Association (NBA)’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates National Basketball Association (NBA)’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete National Basketball Association (NBA) technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.