New Mood Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by New Mood and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 139 New Mood employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that New Mood has purchased the following applications: OVHcloud for Application Hosting and Computing Services in 2017, OneStore for Customer Engagement in 2025, Google Identity Platform for Identity and Access Management (IAM) in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems New Mood is running and its propensity to invest more and deepen its relationship with OVHcloud , Cloudflare , OneStore or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing New Mood revenues, which have grown to $23.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for New Mood intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| OVHcloud | Legacy | OVHcloud | Application Hosting and Computing Services | IaaS | n/a | 2017 | 2017 | ||
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| OneStore | Legacy | OneStore | Customer Engagement | CRM | n/a | 2025 | 2025 | In 2025 New Mood deployed OneStore on its public website to centralize customer-facing experiences and manage onsite engagement across its Lithuanian e-commerce presence. OneStore is used by New Mood as a Customer Engagement application supporting marketing and ecommerce business functions. The implementation concentrated on storefront engagement capabilities typical of Customer Engagement platforms, including onsite personalization, promotional content management, email capture and cart recovery workflows, and customer segmentation for targeted messaging. Configuration work prioritized front-end widget placement, template-driven promotional banners, rule-based segmentation, and event tracking to orchestrate interaction flows within the website experience. The deployment integrated OneStore scripts and UI components directly into New Mood website page templates to capture customer events and render engagement layers, with operational ownership assigned to digital commerce and marketing teams in Lithuania. No external system integrator is specified, and ongoing operations focus on campaign configuration, content updates, and tuning of engagement rules. Governance emphasized marketer-led configuration with IT oversight for release controls and front-end deployments, standardizing content review and publication workflows. Rollout is scoped to the web channel and aligns OneStore with the companys online merchandising and customer engagement processes. | |
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Customer Experience | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Tag Management | CRM |
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2016 | 2016 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Legacy | Google Identity Platform | Identity and Access Management (IAM) | CyberSecurity | n/a | 2017 | 2017 |
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Transactional Email | PaaS |
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2019 | 2019 |
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