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Normative
Location
Folkungagatan 44,
Stockholm, 11826,
Sweden
Website
https://www.normative.io/
Phone
46 706011176
Artw industry
Professional Services
Employee
Revenue

Normative Technographics

Normative Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Normative and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Normative employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Normative has purchased the following applications: Humaans Employee Management for Core HR in 2024, Google Workspace (Formerly Google G-Suite) for Collaboration in 2018, Hotjar for Customer Experience in 2018 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Normative is running and its propensity to invest more and deepen its relationship with Humaans , Teamtailor , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Normative revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Normative intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Normative Data, Technology Stack, and Enterprise Applications
HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Humaans Legacy Humaans Employee Management Core HR HCM n/a 2024 2024
In 2024, Normative implemented Humaans Employee Management as its Core HR platform to centralise employee information and standardise people processes. The deployment was positioned to serve HR and People operations in Sweden while providing a single source of truth to harmonise people data across markets. The implementation concentrated on Core HR capabilities including an employee database, consolidated reporting, and high-performance integrations to maintain synchronized records. Humaans Employee Management was configured to centralise profile data, employment records, and standard HR attributes, enabling consistent reporting and data hygiene across teams. Integrations were emphasized as a key functional area, with the case study highlighting high-performance integrations that connect Humaans to Normative workflows without naming downstream systems. Operational coverage focused on HR and People teams in Sweden while supporting cross-market coordination, improving cross-team confidence in headcount and workforce reporting. Governance changes centered on establishing the Humaans Employee Management instance as the canonical people record and adjusting People processes to use a single source of truth. The shift to centralised people data was intended to optimise people processes across markets and to improve reporting and cross-team confidence, aligning Normative Core HR with its HR and People functions.
Recruiting, Applicant Tracking System HCM 2019 2019
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Workspace (Formerly Google G-Suite) Collaboration Collaboration n/a 2018 2018
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Contentsquare Legacy Hotjar Customer Experience CRM n/a 2018 2018
Customer Support CRM 2021 2021
Customer Support CRM 2018 2018
Marketing Analytics CRM 2022 2022
Marketing Automation CRM 2022 2022
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
IT Service Management ITSM 2021 2021
TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Governance, Risk and Compliance TRM 2021 2021
Governance, Risk and Compliance TRM 2021 2021
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
API Management PaaS 2022 2022
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Cloud Storage IaaS 2017 2017
Content Delivery Network IaaS 2022 2022
Database Management, Open-Source Database IaaS 2022 2022
IT Decision Makers and Key Stakeholders at Normative
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Normative Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Normative Technographics

Normative is a Professional Services organization based in Sweden, with around 150 employees and annual revenues of $20.0 million.

Normative operates a diverse technology stack with applications such as Humaans Employee Management, Google Workspace (Formerly Google G-Suite) and Hotjar, covering areas like Core HR, Collaboration and Customer Experience.

Normative has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Humaans, Google and Contentsquare.

Normative recently adopted applications including Humaans Employee Management in 2024, Microsoft Clarity in 2022 and Adobe Marketo in 2022, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Normative’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Normative’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Normative technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.