Boulder, x, CO,
United States
Northbound Consulting Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Northbound Consulting and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 25 Northbound Consulting employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Northbound Consulting has purchased the following applications: Perplexity for Generative AI Platforms in 2024, Squivr Playbook for Sales Engagement in 2024, Sentry for Application Performance Management in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Northbound Consulting is running and its propensity to invest more and deepen its relationship with Perplexity , Squivr , Functional Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Northbound Consulting revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Northbound Consulting intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Perplexity | Legacy | Perplexity | Generative AI Platforms | AI Development | n/a | 2024 | 2024 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Squivr | Legacy | Squivr Playbook | Sales Engagement | CRM | n/a | 2024 | 2024 |
In 2024, Northbound Consulting implemented Squivr Playbook within its Sales Engagement toolset for Salesforce CRM and account planning engagements in the United States. The firm’s careers page explicitly lists Squivr experience as an expectation for consultants, indicating the company implements or supports Squivr for client account planning and Salesforce CRM engagements.
Squivr Playbook usage is inferred from career descriptions that group Squivr with other Salesforce applications, and the deployment emphasis appears to center on playbook and account planning workflows. Implementation signals point to configuration of guided selling playbooks, structured account planning templates, and content orchestration tied to Salesforce records, consistent with Sales Engagement functional terminology. The presence of Squivr on consultant job requirements suggests playbook artifacts and templates are embedded into consultant deliverables and engagement methods.
The context explicitly links Squivr to Salesforce CRM integrations, indicating record level linkage for accounts and opportunities to Squivr Playbook to support sales and account management functions. Operational coverage is United States focused and concentrated in the professional services consulting practice rather than across unrelated business functions. Governance and adoption are implied through hiring and skill requirements, signaling role based rollout and inclusion of Squivr Playbook in standard delivery governance and consulting workflows.
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Functional Software | Legacy | Sentry | Application Performance Management | ITSM | n/a | 2023 | 2023 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
|
Apps Development | PaaS |
|
2021 | 2021 |
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