Novatech
Harbour House,
Portsmouth, PO6 4PU,
United Kingdom
Portsmouth, PO6 4PU,
United Kingdom
44 23 9232-2500
Manufacturing
Novatech Technographics
Novatech Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Novatech and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 114 Novatech employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Novatech has purchased the following applications: Freshdesk Messaging (Formerly Freshchat) for Chatbots and Conversational AI in 2021, Microsoft 365 for Collaboration in 2020, GfK Etilize for Product Information Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Novatech is running and its propensity to invest more and deepen its relationship with Freshworks , Microsoft , GfK or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Novatech revenues, which have grown to $50.2 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Novatech intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Novatech Tech Stack and Enterprise Applications
Novatech AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Freshworks | Legacy | Freshdesk Messaging (Formerly Freshchat) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Novatech implemented Freshdesk Messaging (Formerly Freshchat) on their website. The Freshdesk Messaging (Formerly Freshchat) deployment functions as an embedded web chat interface to support customer facing support and sales engagement, classified under Chatbots and Conversational AI.
Deployment used the web widget model, embedded via site script and configured to surface conversational routing and proactive messaging, consistent with typical Chatbots and Conversational AI implementations. Functional capabilities configured included the live chat widget, automated bot flows for initial triage, canned responses and a unified agent inbox for handling asynchronous conversations. Conversation analytics and reporting modules were enabled to capture session transcripts and basic interaction metrics for operational visibility.
Operational scope targeted Novatech’s website support and lead capture workflows, routing conversations to customer service and sales teams within the organization. Governance focused on agent role configuration, conversation routing rules, and message templates to standardize responses and escalation paths. The implementation established a persistent web channel for customer engagement via Freshdesk Messaging (Formerly Freshchat) without disclosed downstream system integrations.
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Novatech Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020 Novatech implemented Microsoft 365 as its primary Collaboration suite. The company's public website references use of Microsoft 365, indicating a cloud based tenant provisioned for its United Kingdom operations and employee productivity needs.
Configuration aligns with typical Microsoft 365 Collaboration deployments, covering email via Exchange Online, real time collaboration with Microsoft Teams, document management on SharePoint and OneDrive, and desktop and web Office applications. Identity and access governance is expected to be administered at the tenant level through Azure Active Directory with standard admin roles and user provisioning workflows, supporting internal communications, document collaboration, and knowledge sharing across functional teams. Novatech Microsoft 365 Collaboration supports business functions in IT managed productivity, operations coordination, and company wide communications.
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Novatech eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GfK | Legacy | GfK Etilize | Product Information Management | eCommerce | n/a | 2019 | 2019 |
In 2019 Novatech implemented GfK Etilize for Product Information Management on its public website. Novatech uses GfK Etilize to supply standardized product content and enriched specifications directly to product detail pages, establishing a single authoritative feed for online product information.
The GfK Etilize implementation centralizes product specifications, attribute taxonomy, enriched marketing descriptions, and digital asset references, reflecting core Product Information Management capabilities for catalog normalization and content syndication. Configuration work emphasized attribute mapping, standardized data models, and feed generation designed for web publishing and ongoing content refresh.
Operationally the deployment focuses on populating the website product catalog and supporting e-commerce and merchandising workflows, consolidating product data management for catalog and online sales teams. Governance shifted toward centralized product data stewardship with defined content review workflows and scheduled publication processes to keep the website product content synchronized with GfK Etilize.
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Novatech CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Support | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Partner Relationship Management | CRM |
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2018 | 2018 |
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Novatech PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2022 | 2022 |
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Novatech IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Novatech
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Novatech Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Novatech IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Novatech digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Novatech Technographics
Novatech is a Manufacturing organization based in United Kingdom,
with around 114 employees and annual revenues of $50.2 million.
Novatech operates a diverse technology stack with applications such as
Freshdesk Messaging (Formerly Freshchat), Microsoft 365 and GfK Etilize,
covering areas like Chatbots and Conversational AI, Collaboration and Product Information Management.
Novatech has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Freshworks, Microsoft and GfK.
Novatech recently adopted applications including
Microsoft Clarity in 2022, Twilio Sendgrid in 2022 and Amazon S3 in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Novatech’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Novatech’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Novatech technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.