Rozas de Puerto Real, 28649,
Spain
OcasionPlus Spain Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by OcasionPlus Spain and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 412 OcasionPlus Spain employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that OcasionPlus Spain has purchased the following applications: Walcu CRM for Automotive Dealership CRM in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems OcasionPlus Spain is running and its propensity to invest more and deepen its relationship with Walcu or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing OcasionPlus Spain revenues, which have grown to $507.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for OcasionPlus Spain intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Walcu | Legacy | Walcu CRM | Automotive Dealership CRM | CRM | n/a | 2021 | 2021 |
In 2021, OcasionPlus Spain implemented Walcu CRM. The deployment targeted the company’s multi-center used-car network in Spain and was intended to improve customer engagement and lead-to-sale conversion. Walcu CRM is an Automotive Dealership CRM and served as the centralized platform for CRM, lead handling and omnichannel communications across OcasionPlus dealer centres.
Implementation emphasized lead management, contact and opportunity management, activity scheduling, and omnichannel customer engagement capabilities native to Walcu CRM. Configuration centered on lead routing and qualification workflows, standardized follow-up sequences and automation for campaign-triggered messaging and sales task orchestration. These module-level configurations supported consistent lead handling and sales cadence across locations.
Operational coverage included sales, customer service and marketing functions within OcasionPlus’s dealer network. The deployment consolidated web and showroom lead capture into unified CRM records and enabled management of email, phone and web messaging from within Walcu CRM. Role-based access and center-level visibility were used to align operational control with dealer responsibilities.
Governance focused on centralizing lead-handling rules, defining role permissions for center managers and standardizing reporting to enforce consistent sales processes across sites. The implementation was positioned to improve customer engagement and increase lead-to-sale conversion across OcasionPlus’s multi-center operations.
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