Beverly, 1915, MA,
United States
OnBrand24 Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by OnBrand24 and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 350 OnBrand24 employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that OnBrand24 has purchased the following applications: LiveChat for Chatbots and Conversational AI in 2012, Cisco Webex Meetings for Audio Video and Web Conferencing in 2018, HubSpot CMS for Web Content Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems OnBrand24 is running and its propensity to invest more and deepen its relationship with LiveChat, Inc. , Cisco Systems , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing OnBrand24 revenues, which have grown to $32.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for OnBrand24 intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LiveChat, Inc. | Legacy | LiveChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2012 | 2012 |
In 2012, OnBrand24 deployed LiveChat on its public website to enable real-time visitor engagement. LiveChat, categorized as Chatbots and Conversational AI, was provisioned as a website-embedded chat widget paired with a cloud-hosted agent console to handle synchronous messaging and session management.
Configuration emphasized standard Chatbots and Conversational AI functional capabilities such as live chat routing, canned responses, visitor context and tracking, and chat transcript retention, with central administration for agent provisioning and access control. Operational coverage focused on OnBrand24 client services and sales teams in the United States, with governance practices oriented around role-based agent assignment, scripted response controls, and consolidated chat logs for operational oversight.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
In 2018, OnBrand24 implemented Cisco Webex Meetings in an Audio Video and Web Conferencing deployment, embedding WebEx Panel on their website to surface meeting booking and join flows for clients. The implementation established Cisco Webex Meetings as the primary conferencing layer for client-facing sessions and internal collaboration across professional services teams.
The deployment configured core Cisco Webex Meetings capabilities including scheduled and ad hoc video conferencing, screen sharing, session recording, participant management, and meeting security controls. Cisco Webex Meetings was used to standardize meeting workflows, meeting templates, and recurring client touchpoints, aligning platform configuration with professional services delivery and sales engagement processes.
Integration work centered on a WebEx Panel presence on the OnBrand24 website to provide direct client access to meeting sessions and scheduling, and on embedding meeting join and authentication flows into customer-facing pages. Governance focused on centralized meeting policies, role based access controls, and standardized scheduling procedures to support consistent use by delivery, sales, and marketing functions.
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Collaboration | Collaboration |
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2019 | 2019 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | HubSpot CMS | Web Content Management | Content Management | n/a | 2021 | 2021 |
In 2021 OnBrand24 implemented HubSpot CMS as its Web Content Management solution for the corporate website. OnBrand24 uses HubSpot CMS Hub to centralize site hosting, page templates, and content authoring workflows across marketing and web teams.
The deployment emphasized template driven page assembly and reusable content modules, together with blog and landing page management, forms and call to action components for lead capture, and built in SEO tooling and content staging for controlled publishing. HubSpot CMS was configured with role based access controls, versioning, URL and redirect management, and editorial approval workflows to support content governance and brand consistency.
Operational coverage centers on marketing, content operations, and web operations, with content owners and marketing managers as the primary users of HubSpot CMS. The implementation leverages HubSpot CMS hosting and content delivery capabilities to reduce on premises infrastructure for the website.
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Web Content Management | Content Management |
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2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Call Center | CRM |
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2013 | 2013 |
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Call Center | CRM |
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2011 | 2012 |
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CRM | CRM |
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2014 | 2014 |
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Customer Experience | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2011 | 2011 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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DDoS Protection | CyberSecurity |
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2019 | 2019 |
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