Opel
Bahnhofsplatz,
Ruesselsheim am Main, 65423,
Germany
Ruesselsheim am Main, 65423,
Germany
49 6142 911 9800
Automotive
Opel Technographics
Opel Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Opel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 38000 Opel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Opel has purchased the following applications: SAP S/4 HANA for ERP Financial in 2019, Oracle Taleo Cloud Service for Recruiting, Applicant Tracking System in 2014, Velaro Live Chat for Chatbots and Conversational AI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Opel is running and its propensity to invest more and deepen its relationship with SAP , Oracle , Velaro or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Opel revenues, which have grown to $18.70 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Opel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Opel Tech Stack and Enterprise Applications
Opel ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP | Atos (Including Evidian) | 2019 | 2020 |
In 2019 Opel implemented SAP S/4 HANA as the core enterprise accounting platform, a program recorded under the ERP Financial category to unify group financials. Atos was contracted to extend its strategic partnership with Groupe PSA and build the integrated SAP S/4 HANA enterprise platform that consolidates accounting across Opel-Vauxhall and Peugeot-Citroen-DS entities.
The implementation focused on centralizing joint accounting capabilities and standardizing financial master data, configuration and ledgers typical of an ERP Financial rollout. SAP S/4 HANA was configured to support general ledger consolidation, accounts payable and accounts receivable workflows, and group closing processes, with harmonized chart of accounts and intercompany accounting controls to enable unified reporting across legal entities.
Operational coverage extended across the Opel-Vauxhall entity set and the Peugeot-Citroen-DS entity set within Groupe PSA, establishing a common platform for group finance and shared accounting operations. The program emphasized cross-entity integration rather than point solutions, embedding SAP S/4 HANA as the single system of record for transactional financial processing and consolidation for the combined entities.
Governance was structured around the Atos-Groupe PSA program, with centralized program oversight to coordinate configuration standards, data harmonization and phased adoption across corporate finance teams. The stated objective of the program was to accelerate digitalization of finance across the Groupe, leveraging SAP S/4 HANA to enable a standardized, enterprise-grade ERP Financial foundation.
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Opel HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Taleo Cloud Service | Recruiting, Applicant Tracking System | HCM | n/a | 2014 | 2014 |
In 2014, Opel deployed Oracle Taleo Cloud Service to power its public career site and formalize online recruiting. The deployment uses Oracle Taleo Cloud Service in the Recruiting,Applicant Tracking System category to host job postings, capture candidate applications, and run applicant tracking workflows directly from Opel's website.
The implementation follows a cloud SaaS architecture with the Taleo platform surfaced through Opel's career pages, providing requisition management, job posting orchestration, candidate profile intake, and configurable recruitment workflows for talent acquisition and HR teams. Governance activity centered on configuring approval workflows and role based recruiter access within the application, while integration scope reflected career site embedding and job feed publication consistent with Opel's stated use of Oracle Taleo Cloud Services on their website.
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Opel AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Velaro | Legacy | Velaro Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021 Opel deployed Velaro Live Chat on its public website, adopting a Chatbots and Conversational AI solution to extend customer facing digital support. The Velaro Live Chat implementation was provisioned as an embedded web chat widget on Opel.com to manage real time visitor conversations and initiate support sessions.
Configuration emphasized core conversational capabilities typical of Chatbots and Conversational AI, including a web chat widget, live agent queueing and routing, session transcript capture, canned responses and proactive chat invitations, together with basic conversational automation to triage inquiries. Velaro Live Chat was configured to surface chats to browser based agent consoles and to retain transcript records for follow up and case handling.
Integration activity focused on embedding the Velaro Live Chat frontend into Opel.com and aligning chat routing with Opel customer service operations, with agent consoles serving as the primary operational interface. Governance centered on operationalizing chat handling procedures and routing rules to support digital customer service workflows on the Opel website.
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Cognitive Computing | AI-Powered Application |
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2024 | 2024 |
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Opel Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2019 | 2019 |
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Opel Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Asset Management | Content Management |
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2019 | 2019 |
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Opel CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics, Data Management Platform | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2011 | 2011 |
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Tag Management | CRM |
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2021 | 2021 |
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Opel ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Opel PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Material Simulation | PLM and Engineering |
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2014 | 2014 |
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Opel IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2002 | 2002 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Opel
| First Name | Last Name | Title | Function | Department | Phone | |
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SAP Application Mgmt | Manager | IT | |
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SAP Finance Project Manager | Manager | IT | |
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Senior IT Manager, SAP CCoE | Manager | IT | |
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Group Leader Manufacturing Engineering Process Engineering Transmission, SAP | Manager | Finance | |
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CIO | CXO | Finance | |
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Apps Being Evaluated by Opel Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Opel IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Opel digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Opel Technographics
Opel is a Automotive organization based in Germany,
with around 38000 employees and annual revenues of $18.70 billion.
Opel operates a diverse technology stack with applications such as
SAP S/4 HANA, Oracle Taleo Cloud Service and Velaro Live Chat,
covering areas like ERP Financial, Recruiting, Applicant Tracking System and Chatbots and Conversational AI.
Opel has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Oracle and Velaro.
Opel recently adopted applications including
SoundHound Houndify AI Platform in 2024, Teads Platform in 2024 and Velaro Live Chat in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Opel’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Opel’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Opel technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.