OrotonGroup
OrotonGroup Technographics
OrotonGroup Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by OrotonGroup and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 380 OrotonGroup employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that OrotonGroup has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2007, Frontier Software Chris21 Payroll for Payroll in 2008, FreeWheel Demandsuite for Agency Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems OrotonGroup is running and its propensity to invest more and deepen its relationship with SAP , Apple , Stripe or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing OrotonGroup revenues, which have grown to $97.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for OrotonGroup intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
OrotonGroup Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | SAP R/3 | SAP ERP ECC 6.0 | ERP Financial | ERP Financial Management | n/a | 2007 | 2007 |
In 2007, OrotonGroup upgraded from SAP R/3 to SAP ERP ECC 6.0 after an internal review of SAP due to concerns about cost, system value and user satisfaction. The implementation focused on stabilizing core ERP Financial processes and addressing performance and reporting issues that had hampered usability.
OrotonGroup moved SAP support out of house and outsourced application and Basis administration to CIBER, which eliminated inhouse SAP Basis expertise and shifted day to day change management to a ticketed helpdesk model. Small changes are executed through the CIBER helpdesk, medium sized enhancements such as a replenishment improvement are delivered by CIBER functional consultants, and larger initiatives follow a formal project methodology with a project sponsor, charter and detailed blueprint.
Configuration emphasis prioritized standard SAP functionality within SAP ERP ECC 6.0, with selective customizations reverted to standard processes where possible to reduce complexity. Functional coverage included financial processing and reporting enhancements, and replenishment configuration, aligned to retail operations spanning full price stores, factory outlets, concessions, wholesale and an e-commerce channel across Australia, New Zealand, Singapore and Malaysia.
Governance was formalized with small focused project teams of five to ten people, a steering committee that included the IT manager, business sponsors, CIBER representation and SAP involvement, and a budget driven scope control process that removed non essential requirements to keep projects on budget. The move to ECC 6.0 and the outsourced support model produced explicit outcomes noted by the company, including decreased operating costs over a three year period and increased visibility and productivity from the ticketed helpdesk, while the program emphasized returning custom work to SAP standard to improve operational efficiency.
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Frontier Software | Legacy | Frontier Software Chris21 Payroll | Payroll | HCM | n/a | 2008 | 2008 |
In 2008 Oroton Group implemented Frontier Software Chris21 Payroll as its core Payroll application. The deployment established Chris21 as the primary payroll engine supporting Oroton Group operations across multiple brands and jurisdictions.
The implementation configured standard payroll processing capabilities, employee records and payroll manager workflows consistent with Payroll systems, and supported multi-jurisdiction payroll and statutory reporting workflows for the regions in scope. Frontier Software Chris21 Payroll was used alongside time capture functions to reconcile hours and entitlements.
Integrations included a time and attendance link with TimeTEQ, enabling payroll runs to consume recorded time data from retail and regional sites. Operational coverage extended across Australia, New Zealand, Singapore, Malaysia, China and Hong Kong, and supported payroll administration for three brands Oroton, GAP and Brooks Brothers, with payroll management activities performed from Waterloo, NSW, Australia.
Governance was centralized under a dedicated Payroll Manager role who administered Chris21 for cross-border payroll coordination, standardized payroll workflows and compliance processes across departments and brands. The implementation reflects an enterprise Payroll footprint aligned to multi-country retail payroll operations.
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Time and Attendance | HCM |
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2018 | 2018 |
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Workforce Management | HCM |
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2008 | 2008 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, OrotonGroup implemented FreeWheel Demandsuite on its public website, deploying the FreeWheel Demandsuite solution as a targeted Agency Management capability for digital advertising inventory and demand orchestration. The implementation was positioned on the Oroton.com storefront to centralize third party demand handling and advertising decisioning on the retailer site.
The deployment included configuration of core Agency Management functional workflows typical for the category, including ad inventory management, demand orchestration and campaign scheduling, and reporting workflows to support ad operations and marketing planning. FreeWheel Demandsuite was configured to manage publisher inventory and gate demand allocation, with instrumentation for campaign delivery tracking and performance reporting to marketing and e-commerce teams.
Operational coverage focused on OrotonGroup’s Australian e-commerce environment and involved marketing, e-commerce and digital merchandising functions to align ad demand with commerce experiences. The implementation emphasized on-site delivery, with the FreeWheel Demandsuite instance operating within the retailer’s web delivery layer to coordinate ad calls and inventory signals across the storefront.
Governance changes accompanied the technical rollout, establishing ad operations and campaign approval workflows to integrate Agency Management into existing merchandising and marketing processes. FreeWheel Demandsuite was therefore embedded as the primary Agency Management engine for on-site advertising control and campaign orchestration within OrotonGroup’s digital commerce organization.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2017 | 2018 |
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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Shipping Management | eCommerce |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics, Data Management Platform | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2017 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at OrotonGroup
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by OrotonGroup Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from OrotonGroup IT executives and key decision makers. This section highlights OrotonGroup's latest recorded technology evaluations, including Infor M3 for Manufacturing ERP on 2026-03-20. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the OrotonGroup digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD OrotonGroup Technographics
OrotonGroup is a Retail organization based in Australia,
with around 380 employees and annual revenues of $97.0 million.
OrotonGroup operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, Frontier Software Chris21 Payroll and FreeWheel Demandsuite,
covering areas like ERP Financial, Payroll and Agency Management.
OrotonGroup has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Frontier Software and FreeWheel, A Comcast Company.
OrotonGroup recently adopted applications including
Zendesk Support Ticketing System in 2023, Criteo Commerce Media Platform in 2022 and Teads Platform in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of OrotonGroup’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates OrotonGroup’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete OrotonGroup technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.