Viatodos, 4775-263,
Portugal
Pacheco Supermercados Technographics
Pacheco Supermercados Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Pacheco Supermercados and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 12 Pacheco Supermercados employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Pacheco Supermercados has purchased the following applications: Zone Soft Freebee for Customer Loyalty in 2024, OneTrust Cookie Consent for Governance, Risk and Compliance in 2022, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Pacheco Supermercados is running and its propensity to invest more and deepen its relationship with Zone Soft , Google , OneTrust or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Pacheco Supermercados revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Pacheco Supermercados intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Pacheco Supermercados Tech Stack and Enterprise Applications
Pacheco Supermercados CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zone Soft | Legacy | Zone Soft Freebee | Customer Loyalty | CRM | n/a | 2024 | 2025 |
In 2024, Amanhecer (Pacheco Supermercados) implemented Zone Soft Freebee to centralize loyalty across its network of more than 700 proximity stores in Portugal. The deployment targeted Customer Loyalty use cases and linked loyalty orchestration directly to point of sale and store operations.
The implementation used Zone Soft ZS pos with native integration to the freebee loyalty platform, establishing a unified loyalty capability. Functional capabilities implemented include centralized and store-level campaign management, promotional control workflows, and cloud backups for transactional and loyalty data.
Operational coverage spanned retail CRM and store operations across Portugal, enabling marketing teams to run both centralized and local campaigns while maintaining execution at register level. Governance organized campaign orchestration centrally with store-level execution controls to balance consistency and local promotional needs.
Zone Soft Freebee was configured to operate alongside ZS pos to surface loyalty interactions at checkout and consolidate membership and campaign data for retail and CRM processes. The case study reports improved promotional control, cloud backups and a unified loyalty capability as the primary outcomes.
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Tag Management | CRM |
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2018 | 2018 |
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Pacheco Supermercados TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OneTrust | Legacy | OneTrust Cookie Consent | Governance, Risk and Compliance | TRM | n/a | 2022 | 2022 |
In 2022, Pacheco Supermercados implemented OneTrust Cookie Consent on its customer-facing website amanhecer.pt. OneTrust Cookie Consent in the Governance, Risk and Compliance category is configured to present a cookie consent banner, capture visitor opt ins and preferences, and maintain consent records for the retailer's web traffic. The deployment is scoped to the public website and reflects a compact, site‑level consent management layer aligned with a small retail operation profile. Implementation details focus on client-side consent capture and preference management integrated into the storefront experience.
Functional capabilities implemented include cookie categorization, a user preference center, consent logging and enforcement of consent decisions for client-side trackers. The consent layer is instrumented to feed consent signals into web tag and analytics workflows to gate tracking and to centralize consent records for privacy governance across e-commerce and marketing functions. Operational coverage is limited to the amanhecer.pt website and primarily impacts digital marketing, analytics and online merchandising workflows. Governance adjustments emphasize recording consent, updating privacy workflows and operationalizing visitor preference handling through OneTrust Cookie Consent.
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Pacheco Supermercados IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2016 | 2016 |
In 2016, Pacheco Supermercados deployed Microsoft Azure Cloud Services to host its public website, leveraging Application Hosting and Computing Services. The implementation centers on cloud-hosted web application and content delivery for the retailer's online presence, with Microsoft Azure Cloud Services providing platform and infrastructure level capabilities. The configuration focuses on web app hosting, scalable compute, and object storage to deliver site content and manage media assets.
The deployment architecture is sized to a small retailer profile, using Azure compute and storage constructs to host the website and centralize site operations. Operational scope is the corporate website and online storefront, with routine management consolidated under internal IT and store operations rather than a large centralized IT organization. Governance is oriented around application configuration, access control, and basic monitoring and backup processes within the Microsoft Azure Cloud Services environment.
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Pacheco Supermercados
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Pacheco Supermercados Executives
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