Waltham, 2451, MA,
United States
PeopleFluent Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by PeopleFluent and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 PeopleFluent employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that PeopleFluent has purchased the following applications: D&B Lattice Engines for Account Based Marketing in 2014, DigitalOcean Droplets for Application Hosting and Computing Services in 2020, Bubble Platform for Apps Development in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems PeopleFluent is running and its propensity to invest more and deepen its relationship with Dun & Bradstreet , DigitalOcean , Rackspace Technology or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing PeopleFluent revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for PeopleFluent intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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| Dun & Bradstreet | Legacy | D&B Lattice Engines | Account Based Marketing | CRM | n/a | 2014 | 2014 | In 2014 PeopleFluent implemented D&B Lattice Engines as part of an Account Based Marketing initiative to strengthen Sales and Marketing systems and campaign execution. The work extended existing CRM and marketing automation capabilities to support the launch of the companys SaaS product The Mirror, and created a measurement framework aligned to the Sirius Decisions lead funnel.Modeling and reporting were central components, PeopleFluent built complex reports and dashboards to measure monitor and optimize lead movement using the Sirius Decisions model, and instrumented lead generation performance tracking across channels and tactics. Configuration work included optimization of Salesforce.com and Marketo automation flows and the addition of data enrichment and predictive analytics components, specifically NetProspex for enrichment and D&B Lattice Engines for predictive scoring and account selection. The implementation of D&B Lattice Engines was applied within Account Based Marketing workflows to enrich profile data and score accounts, while Marketo and Salesforce.com handled campaign orchestration and CRM lead management. Integrations tied the predictive and enrichment layers to operational systems, PeopleFluent integrated NetProspex enrichment and D&B Lattice Engines outputs into Marketo campaign logic and Salesforce.com lead records, enabling automated handoffs and routing to sales. Operational coverage spanned marketing demand generation and sales funnel management, with tracking implemented across paid owned and earned channels to centralize performance data. Governance focused on rationalizing and justifying functional enhancements and driving adoption, PeopleFluent documented recommended configuration changes and prioritized enhancements to encourage usage across marketing and sales teams. Ongoing management emphasized measurement driven decisions, with dashboards and performance tracking used to guide iterative changes to automation and lead routing within the Account Based Marketing program. | |
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Customer Experience | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2012 | 2012 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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| DigitalOcean | Legacy | DigitalOcean Droplets | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 | ||
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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| Bubble Group | Legacy | Bubble Platform | Apps Development | PaaS | n/a | 2022 | 2022 | ||
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Transactional Email | PaaS |
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2013 | 2013 |
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Transactional Email | PaaS |
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2019 | 2019 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Collaboration | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Content Management | Content Management |
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2019 | 2019 |
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Digital Signing | Content Management |
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2021 | 2021 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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ERP Financial | ERP Financial Management |
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2011 | 2011 |
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Expense Management | ERP Financial Management |
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2014 | 2014 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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IT Service Management | ITSM |
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2018 | 2018 |
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Remote Monitoring and Management | ITSM |
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2020 | 2020 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Recruiting | HCM |
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2021 | 2021 |
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SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Sales Performance Management | SPM |
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2017 | 2017 |
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