Pinpoint, MasterCard Loyalty Solutions
34 James Craig Rd Level 3,
Sydney, 2041, NSW,
Australia
Sydney, 2041, NSW,
Australia
61 2 9352 3888
Banking and Financial Services
Pinpoint, MasterCard Loyalty Solutions Technographics
Pinpoint, MasterCard Loyalty Solutions Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Pinpoint, MasterCard Loyalty Solutions and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Pinpoint, MasterCard Loyalty Solutions employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Pinpoint, MasterCard Loyalty Solutions has purchased the following applications: Epicor ERP for ERP Financial in 2004, Adobe Experience Manager for Digital Asset Management in 2020, Adobe Marketing Cloud (ex Omniture) for Marketing Automation in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Pinpoint, MasterCard Loyalty Solutions is running and its propensity to invest more and deepen its relationship with Epicor , Adobe Systems , OneTrust or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Pinpoint, MasterCard Loyalty Solutions revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Pinpoint, MasterCard Loyalty Solutions intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Pinpoint, MasterCard Loyalty Solutions Tech Stack and Enterprise Applications
Pinpoint, MasterCard Loyalty Solutions ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Epicor | Legacy | Epicor ERP | ERP Financial | ERP | n/a | 2004 | 2004 |
In 2004, Pinpoint, MasterCard Loyalty Solutions implemented Epicor ERP in the ERP Financial category. The deployment centered on internal IT and finance operations, with explicit case resolution handled through Global Services Management and BMC Remedy SmartIT for internal users, and included installations of internal software applications and printers.
Epicor ERP was configured to address core ERP Financial workloads, aligning with functional workflows typical of ERP Financial systems such as general ledger, accounts payable, and transaction processing. Internal system administration and troubleshooting responsibilities extended across Epicor ERP configuration, SecureIT and TruAxis support, Lotus Notes maintenance, printer management, distribution list provisioning, and Active Directory account administration.
Integrations and operational coverage emphasized IT service management and directory services, with BMC Remedy SmartIT used for ticketing and incident management, Active Directory used for identity and distribution list control, and Lotus Notes used for user communications. The initiative focused on supporting internal IT service delivery and finance back office functions rather than external customer facing systems.
Governance relied on defined Global Services Management workflows to route case resolution and escalations, establishing standard incident triage and administration processes. Support ownership explicitly included ongoing internal system admin and troubleshooting for Epicor ERP, SecureIT, TruAxis, printers, distribution lists, and directory services.
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Pinpoint, MasterCard Loyalty Solutions Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2020 | 2020 |
In 2020, Pinpoint, MasterCard Loyalty Solutions implemented Adobe Experience Manager. Adobe Experience Manager is being used as a Digital Asset Management solution on their website in Australia to centralize marketing and web assets for marketing, creative, and web operations teams.
The implementation leverages core Digital Asset Management capabilities including a centralized asset repository, metadata taxonomy and tagging, version control, rendition generation and publishing workflows to manage assets used on the public website. Asset governance is enforced through role based access controls and approval workflows aligned to marketing publishing processes, with the system provisioning assets for site delivery as part of web content workflows. The configuration emphasizes asset lifecycle orchestration and content delivery patterns common to web facing DAM deployments, clarifying the relationship between Pinpoint, MasterCard Loyalty Solutions Adobe Experience Manager Digital Asset Management and business functions that run site content and marketing asset operations.
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Pinpoint, MasterCard Loyalty Solutions CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Marketing Cloud (ex Omniture) | Marketing Automation | CRM | n/a | 2018 | 2018 |
In 2018, Pinpoint, MasterCard Loyalty Solutions deployed Adobe Marketing Cloud (ex Omniture) as a Marketing Automation solution on its Australia-facing website. Adobe Marketing Cloud (ex Omniture) was used to instrument web analytics and audience measurement across the site, providing a platform-level capability set to support digital marketing and customer engagement functions. The implementation is positioned as the primary Marketing Automation layer for site-level analytics and campaign orchestration.
The deployment focused on client-side tagging and analytics instrumentation, combined with audience segmentation and campaign orchestration workflows consistent with Marketing Automation platforms. Operational ownership sits with the digital marketing and analytics teams, with governance oriented around tagging standards, measurement workflows, and campaign data hygiene. Technical configuration emphasized web page tag deployment, event and pageview capture, and segmented audience definitions to enable personalized campaign targeting and measurement across the Mastercard Australia web estate.
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Pinpoint, MasterCard Loyalty Solutions TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Pinpoint, MasterCard Loyalty Solutions IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Pinpoint, MasterCard Loyalty Solutions CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2016 | 2016 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Pinpoint, MasterCard Loyalty Solutions
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Pinpoint, MasterCard Loyalty Solutions Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Pinpoint, MasterCard Loyalty Solutions IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Pinpoint, MasterCard Loyalty Solutions digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Pinpoint, MasterCard Loyalty Solutions Technographics
Pinpoint, MasterCard Loyalty Solutions is a Banking and Financial Services organization based in Australia,
with around 200 employees and annual revenues of $20.0 million.
Pinpoint, MasterCard Loyalty Solutions operates a diverse technology stack with applications such as
Epicor ERP, Adobe Experience Manager and Adobe Marketing Cloud (ex Omniture),
covering areas like ERP Financial, Digital Asset Management and Marketing Automation.
Pinpoint, MasterCard Loyalty Solutions has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Epicor and Adobe Systems.
Pinpoint, MasterCard Loyalty Solutions recently adopted applications including
OneTrust Cookie Consent in 2021, Adobe Experience Manager in 2020 and Rackspace Cloud in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Pinpoint, MasterCard Loyalty Solutions’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Pinpoint, MasterCard Loyalty Solutions’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Pinpoint, MasterCard Loyalty Solutions technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.