Positive Lending Solutions
962 South Rd,
Edwardstown, 5039, SA,
Australia
Edwardstown, 5039, SA,
Australia
61 1300-722-210
Banking and Financial Services
Positive Lending Solutions Technographics
Positive Lending Solutions Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Positive Lending Solutions and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 65 Positive Lending Solutions employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Positive Lending Solutions has purchased the following applications: TeamSupport SnapEngage for Chatbots and Conversational AI in 2014, Aprika Mercury SMS for Collaboration in 2018, Adobe Marketo Engage for Account Based Marketing, Sales Engagement in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Positive Lending Solutions is running and its propensity to invest more and deepen its relationship with TeamSupport , LiveChat, Inc. , ManyChat or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Positive Lending Solutions revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Positive Lending Solutions intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Positive Lending Solutions Tech Stack and Enterprise Applications
Positive Lending Solutions AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TeamSupport | Legacy | TeamSupport SnapEngage | Chatbots and Conversational AI | AI-Powered Application | n/a | 2014 | 2014 |
In 2014, Positive Lending Solutions implemented TeamSupport SnapEngage on their website to provide real time customer conversational support. TeamSupport SnapEngage is deployed as a website chat widget and aligns with the Chatbots and Conversational AI category, offering live chat, automated messaging workflows, proactive chat invitations, and lead capture capabilities typical for chat and conversational platforms.
The deployment is focused on customer service and sales functions, with the widget configured to route inquiries into agent queues and to capture chat transcripts for follow up. Administration is managed through the TeamSupport SnapEngage management console, enabling configuration of canned responses, session routing rules, and built in analytics for monitoring conversational volume and agent activity.
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Chatbots and Conversational AI | AI-Powered Application |
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2014 | 2014 |
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Positive Lending Solutions Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Aprika | Legacy | Aprika Mercury SMS | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Positive Lending Solutions deployed Aprika Mercury SMS in the SMS Messaging in the Cloud category to operationalize customer communications across its lending and customer service functions. The decision explicitly cited the superior level of service received from Aprika during testing phases, with responsiveness and operational support in testing described as the deal breaker for selection of Aprika Mercury SMS. This implementation focused on a cloud native messaging gateway model, centralizing outbound and inbound SMS as a managed, API driven service for the business.
The deployment configured Aprika Mercury SMS to provide standard SMS Messaging in the Cloud capabilities, including programmatic REST API access, delivery receipts and reporting, template management, scheduling, and two way message workflows. Configuration work emphasized message templates for borrower notifications, consent management aligned to financial services communication requirements, and administrative controls for message routing and sender identity. These module-level configurations supported operational continuity for loan notifications, payment reminders, and customer support messaging.
Integration work connected Aprika Mercury SMS to Positive Lending Solutions application endpoints using API and webhook patterns to relay delivery statuses and inbound responses into existing customer support and loan servicing processes. Operational coverage centered on lending operations and customer service teams within the Australian business, with the cloud hosted Aprika Mercury SMS service providing the message transport layer and event notifications used by downstream systems. Rollout followed staged testing cycles driven by Aprika s service during proof of concept and pilot phases, moving to broader operational use after validation of message flows and delivery behavior.
Governance and workflow changes included formalizing SMS consent and opt out processes, establishing template approval and change control for financial communications, and defining escalation paths for failed deliveries or regulatory queries. The implementation narrative emphasizes that Aprika Mercury SMS was selected not only for its technical SMS Messaging in the Cloud capabilities, but critically for the level of service experienced during testing, which directly influenced the procurement and rollout timetable.
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Collaboration | Collaboration |
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2013 | 2013 |
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Positive Lending Solutions CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Adobe Systems | Legacy | Adobe Marketo Engage | Account Based Marketing, Sales Engagement | CRM | n/a | 2015 | 2015 |
In 2015 Positive Lending Solutions implemented Adobe Marketo Engage on its website. The deployment used Adobe Marketo Engage as the external marketing automation layer supporting Account Based Marketing,Sales Engagement activities and web based lead capture. Implementation scope concentrated on website instrumentation and campaign orchestration to support marketing and sales functions across the Australian business.
Adobe Marketo Engage was configured to deliver core Account Based Marketing,Sales Engagement capabilities such as web activity tracking, form based lead capture, segmented email nurture flows, and campaign orchestration consistent with standard ABM and sales engagement workflows. Governance emphasized centralized campaign configuration, content templates, and marketing ownership of segmentation and nurture logic while establishing collaboration protocols for sales to act on engagement signals. The rollout focused on embedding Marketo tracking and landing page forms into the public site, with operational ownership residing in marketing and cross functional processes to support lead qualification and sales engagement.
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Customer Experience | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Positive Lending Solutions PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2016 | 2016 |
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Positive Lending Solutions IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Positive Lending Solutions
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Positive Lending Solutions Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Positive Lending Solutions IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Positive Lending Solutions digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Positive Lending Solutions Technographics
Positive Lending Solutions is a Banking and Financial Services organization based in Australia,
with around 65 employees and annual revenues of $6.0 million.
Positive Lending Solutions operates a diverse technology stack with applications such as
TeamSupport SnapEngage, Aprika Mercury SMS and Adobe Marketo Engage,
covering areas like Chatbots and Conversational AI, Collaboration and Account Based Marketing, Sales Engagement.
Positive Lending Solutions has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as TeamSupport, Aprika and Adobe Systems.
Positive Lending Solutions recently adopted applications including
Newfold Digital Hostopia Australia in 2021, ManyChat in 2020 and The Trade Desk in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Positive Lending Solutions’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Positive Lending Solutions’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Positive Lending Solutions technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.