Edwardstown, 5039, SA,
Australia
Positive Lending Solutions Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Positive Lending Solutions and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 65 Positive Lending Solutions employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Positive Lending Solutions has purchased the following applications: TeamSupport SnapEngage for Chatbots and Conversational AI in 2014, Aprika Mercury SMS for Collaboration in 2018, Adobe Marketo Engage for Account Based Marketing, Sales Engagement in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Positive Lending Solutions is running and its propensity to invest more and deepen its relationship with TeamSupport , LiveChat, Inc. , ManyChat or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Positive Lending Solutions revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Positive Lending Solutions intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TeamSupport | Legacy | TeamSupport SnapEngage | Chatbots and Conversational AI | AI-Powered Application | n/a | 2014 | 2014 |
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Chatbots and Conversational AI | AI-Powered Application |
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2014 | 2014 |
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Aprika | Legacy | Aprika Mercury SMS | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Positive Lending Solutions deployed Aprika Mercury SMS in the SMS Messaging in the Cloud category to operationalize customer communications across its lending and customer service functions. The decision explicitly cited the superior level of service received from Aprika during testing phases, with responsiveness and operational support in testing described as the deal breaker for selection of Aprika Mercury SMS. This implementation focused on a cloud native messaging gateway model, centralizing outbound and inbound SMS as a managed, API driven service for the business.
The deployment configured Aprika Mercury SMS to provide standard SMS Messaging in the Cloud capabilities, including programmatic REST API access, delivery receipts and reporting, template management, scheduling, and two way message workflows. Configuration work emphasized message templates for borrower notifications, consent management aligned to financial services communication requirements, and administrative controls for message routing and sender identity. These module-level configurations supported operational continuity for loan notifications, payment reminders, and customer support messaging.
Integration work connected Aprika Mercury SMS to Positive Lending Solutions application endpoints using API and webhook patterns to relay delivery statuses and inbound responses into existing customer support and loan servicing processes. Operational coverage centered on lending operations and customer service teams within the Australian business, with the cloud hosted Aprika Mercury SMS service providing the message transport layer and event notifications used by downstream systems. Rollout followed staged testing cycles driven by Aprika s service during proof of concept and pilot phases, moving to broader operational use after validation of message flows and delivery behavior.
Governance and workflow changes included formalizing SMS consent and opt out processes, establishing template approval and change control for financial communications, and defining escalation paths for failed deliveries or regulatory queries. The implementation narrative emphasizes that Aprika Mercury SMS was selected not only for its technical SMS Messaging in the Cloud capabilities, but critically for the level of service experienced during testing, which directly influenced the procurement and rollout timetable.
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Collaboration | Collaboration |
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2013 | 2013 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Adobe Systems | Legacy | Adobe Marketo Engage | Account Based Marketing, Sales Engagement | CRM | n/a | 2015 | 2015 |
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Customer Experience | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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