Prensa Iberica Media Technographics
Prensa Iberica Media Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Prensa Iberica Media and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Prensa Iberica Media employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Prensa Iberica Media has purchased the following applications: Teamtailor ATS for Recruiting, Applicant Tracking System in 2022, Microsoft 365 for Collaboration in 2021, Automattic Jetpack CRM for CRM in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Prensa Iberica Media is running and its propensity to invest more and deepen its relationship with Teamtailor , Microsoft , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Prensa Iberica Media revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Prensa Iberica Media intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Prensa Iberica Media Tech Stack and Enterprise Applications
Prensa Iberica Media HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Teamtailor | Legacy | Teamtailor ATS | Recruiting, Applicant Tracking System | HCM | n/a | 2022 | 2022 |
In 2022, Prensa Iberica Media implemented Teamtailor ATS on its public careers site. The Teamtailor ATS supports Recruiting,Applicant Tracking System workflows for the publisher's HR and talent acquisition functions.
The deployment centers on a website-embedded career portal using Teamtailor ATS, providing job posting, branded career pages, candidate application capture, configurable applicant pipelines, communication templates, and analytics dashboards. Teamtailor ATS is configured to present open roles on empleo.prensaiberica.es and to centralize inbound applications and candidate profiles for recruiters and hiring managers.
Operational scope covers corporate HR and recruitment activities for Prensa Iberica Media in Spain, with the system used by HR, hiring managers, and recruiting coordinators to standardize requisition posting and candidate pipeline management. Governance changes emphasize centralized posting controls, defined pipeline stages, and role-based access for recruiters and hiring managers, aligning hiring workflows with the Recruiting,Applicant Tracking System implementation.
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Prensa Iberica Media Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, Prensa Iberica Media implemented Microsoft 365 to provide Collaboration capabilities across its editorial, newsroom, advertising and corporate functions. The Microsoft 365 deployment is visible in the company website source, confirming use of Microsoft 365 assets alongside the Spanish media group’s web properties and communications stack.
The implementation leverages Microsoft 365 core modules such as Exchange Online for enterprise email, SharePoint Online for intranet and content collaboration, OneDrive for user file sync, Microsoft Teams for real time communication, and Office productivity apps for document creation and editing. Governance and operational controls are aligned to Collaboration workflows, with tenant configuration, user provisioning and permissions management supporting editorial review, content handoffs and cross‑department coordination across the organization.
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Prensa Iberica Media CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | Automattic Jetpack CRM | CRM | CRM | n/a | 2021 | 2021 |
In 2021, Prensa Iberica Media deployed Automattic Jetpack CRM as its CRM on the public site https://www.prensaiberica.es. The Automattic Jetpack CRM implementation is web embedded, capturing site driven contacts and form submissions and surfacing customer records within a centralized CRM dataset. The deployment aligns CRM capabilities to a 300 person media organization focused on audience and subscriber capture.
Configuration centers on contact management, lead capture from website forms, audience segmentation and subscriber list management, applying standard CRM workflows to support editorial subscription and commercial sales processes. Operational scope covers audience development, subscriptions and commercial sales functions, with data flows from site forms into Automattic Jetpack CRM for list building and campaign exports. Governance and workflow changes emphasize site to CRM mapping and tag based segmentation to support marketing and sales execution.
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Marketing Analytics, Data Management Platform | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2020 | 2020 |
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Prensa Iberica Media IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Workspace | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Prensa Iberica Media
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Apps Being Evaluated by Prensa Iberica Media Executives
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