Publicis Groupe
133, avenue des Champs-Elysees,
Paris, 75008,
France
Paris, 75008,
France
33 1 44 43 70 00
Media
Publicis Groupe Technographics
Publicis Groupe Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Publicis Groupe and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 107273 Publicis Groupe employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Publicis Groupe has purchased the following applications: SAP Concur Expense for Expense Management in 2016, Witty Platform for Generative AI Platforms in 2024, IBM Blockchain Platform for Blockchain Platform in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Publicis Groupe is running and its propensity to invest more and deepen its relationship with SAP , Witty Works , IBM or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Publicis Groupe revenues, which have grown to $18.81 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Publicis Groupe intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Publicis Groupe Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Concur Expense | Expense Management | ERP Financial Management | n/a | 2016 | 2016 |
In 2016, Publicis Groupe implemented SAP Concur Expense as its Expense Management solution. SAP Concur Expense was positioned to centralize employee expense capture and approval workflows within the company finance stack.
Configuration work emphasized integration points with SAP finance modules, reflecting the SAP Consultant role covering FI-TV and FI-AP. The implementation mapped Concur expense reports to SAP FI-TV travel accounting and to FI-AP accounts payable posting, and configured expense policy enforcement, approval routing, receipt capture, and expense-to-ledger mapping consistent with Expense Management functional patterns.
Integrations focused on synchronizing employee and master data, expense transactions, and settlement postings between SAP Concur Expense and SAP FI-TV and FI-AP modules to maintain a single financial record of expenses. Operational coverage centered on finance, travel management, and accounts payable functions, aligning expense processing with core accounting and payables workflows.
Governance efforts included centralized policy configuration, approval hierarchy setup, and reconciliations between Concur expense records and SAP accounting entries, guided by SAP consulting resources experienced in FI-TV, FI-AP and Concur. The implementation narrative emphasizes SAP Concur Expense as the Expense Management layer integrated into Publicis Groupe’s SAP finance ecosystem.
|
AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Witty Works | Legacy | Witty Platform | Generative AI Platforms | AI Development | n/a | 2024 | 2024 |
In 2024, Publicis Groupe's Swiss organisation implemented the Witty Platform as part of its Generative AI Platforms tooling to support inclusive brand and marketing communications. The Witty Platform is being used to raise awareness of linguistic bias and to help maintain on brand, inclusive copy across marketing teams in Switzerland.
The deployment centers on marketing and communications functionality and DEI analytics and reporting capabilities, with the Witty Platform providing bias detection, inclusive language suggestions, style enforcement and dashboard reporting for editorial teams. Publicis Groupe uses Witty Platform features to surface linguistic bias during copy creation and to provide prescriptive guidance that aligns communications with brand voice and inclusion objectives.
Operational coverage is limited to the Swiss organisation and spans brand, marketing and communications users, with the Witty Platform accessed by editors and brand managers as part of editorial review workflows. The implementation is positioned as a vendor hosted application that augments existing copy review and approval processes, enabling teams to embed inclusive language checks into content production.
Governance emphasis focuses on editorial controls and workflow integration, using Witty Platform reporting to inform governance conversations and to standardize inclusive language practices across marketing teams. The initiative is explicitly described as supporting inclusive brand and marketing communications, raising awareness of linguistic bias and maintaining on brand inclusive copy across Publicis Groupe in Switzerland.
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Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IBM | Legacy | IBM Blockchain Platform | Blockchain Platform | Blockchain | n/a | 2018 | 2019 |
In 2018 Publicis Groupe implemented IBM Blockchain Platform to experiment with Blockchain Platform capabilities aimed at reducing ad fraud in Over-the-Top television and streamed video advertising. This work was executed as part of the AdLedger consortium research program, which includes publishers, brands, agencies and technology companies, and it focused on addressing bot activity, inventory spoofing and opaque supply chain reconciliation in OTT ad flows.
The deployment of IBM Blockchain Platform centered on establishing immutable transaction records and digital identities for supply chain participants, using distributed ledger primitives and smart contract workflows to instrument provenance and automated reconciliation. Publicis Groupe configured the IBM Blockchain Platform to support traceable ad requests and settlement orchestration, leveraging identity attestations and ledger-based event logging to improve visibility across media buying and ad operations workflows.
Governance and operational coverage were driven by the AdLedger consortium model, with implementations scoped to OTT advertising use cases and pilots across member stakeholders rather than a single-site enterprise roll out. AdLedger reports that members including Publicis are deploying these Blockchain Platform constructs to increase trust in the advertising supply chain, enable near-instant reconciliation between parties, and provide mechanisms for consumer control of data, with detailed findings planned for publication in a consortium white paper.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2017 | 2017 |
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|
|
Collaboration | Collaboration |
|
2020 | 2020 |
|
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|
|
|
Event Management | Collaboration |
|
2021 | 2021 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Digital Signing | Content Management |
|
2022 | 2022 |
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Document Management | Content Management |
|
2019 | 2019 |
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Intelligent Document Processing | Content Management |
|
2014 | 2015 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Marketing Automation | CRM |
|
2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Environmental, Social, and Governance (ESG) | EPM |
|
2020 | 2020 |
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
IT Service Management | ITSM |
|
2021 | 2021 |
|
TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Risk Management | TRM |
|
2023 | 2023 |
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Treasury Management | TRM |
|
2016 | 2016 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2015 | 2015 |
|
IT Decision Makers and Key Stakeholders at Publicis Groupe
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Publicis Groupe Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Publicis Groupe Technographics
Publicis Groupe is a Media organization based in France,
with around 107273 employees and annual revenues of $18.81 billion.
Publicis Groupe operates a diverse technology stack with applications such as
SAP Concur Expense, Witty Platform and IBM Blockchain Platform,
covering areas like Expense Management, Generative AI Platforms and Blockchain Platform.
Publicis Groupe has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Witty Works and IBM.
Publicis Groupe recently adopted applications including
Witty Platform in 2024, Fraudlogix IP Risk Score in 2023 and DocuSign eSignature in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Publicis Groupe’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Publicis Groupe’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Publicis Groupe technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.