Seattle Seahawks
12 Seahawks Way,
Renton, 98056, WA,
United States
Renton, 98056, WA,
United States
1 888-635-4295
Leisure and Hospitality
Seattle Seahawks Technographics
Seattle Seahawks Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Seattle Seahawks and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 750 Seattle Seahawks employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Seattle Seahawks has purchased the following applications: ABI MasterMind Workforce Manager for Workforce Management in 2011, Ticketmaster for Reservation and Booking Management in 2003, Microsoft Power BI for Analytics and BI in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Seattle Seahawks is running and its propensity to invest more and deepen its relationship with ABI MasterMind , Ticketmaster , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Seattle Seahawks revenues, which have grown to $175.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Seattle Seahawks intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Seattle Seahawks Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ABI MasterMind | Legacy | ABI MasterMind Workforce Manager | Workforce Management | HCM | n/a | 2011 | 2011 |
In 2011, Seattle Seahawks deployed ABI MasterMind Workforce Manager to centralize event staffing and scheduling for sporting and entertainment operations. The ABI MasterMind Workforce Manager implementation sits in the Workforce Management category and was used to schedule in excess of 650 personnel for Seahawks and Sounders events, establishing the system as the operational backbone for stadium labor orchestration.
The deployment emphasized core Workforce Management capabilities including shift scheduling, frontline rostering, recruitment tracking, and shift-level staffing coordination. Teams used the ABI MasterMind Workforce Manager to develop and track recruitment goals and to coordinate the onboarding and training of new hires, supporting the documented hiring of approximately 200 team members for the 2018 to 2019 Seahawks season and the training of interviewers on selection best practices.
Operational coverage included event operations, security, guest services, and external staffing partners across Seattle venue events. The system was leveraged to manage and measure external stakeholder engagements and staffing vendors to ensure procedures and protocols were followed, while internal collaboration workflows were instituted to align staffing plans with budget constraints and event requirements.
Governance and process changes centered on formalized recruitment goal tracking, interviewer training and governance of external staffing organizations, and creative staffing approaches to meet event demand. Outcomes cited in operational notes include consistent event coverage for over 650 personnel, completion of a 200 person hiring wave, adherence to budget targets, identification of cost saving approaches, and a reinforced work culture that contributed to an improved guest experience.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ticketmaster | Legacy | Ticketmaster | Reservation and Booking Management | ERP Services and Operations | n/a | 2003 | 2023 |
In 2003, Seattle Seahawks implemented Ticketmaster as their Reservation and Booking Management platform and embedded Ticketmaster on their website to manage public ticket sales. The Seattle Seahawks Ticketmaster Reservation and Booking Management deployment centralized online ticketing for events and served as the public storefront for season and single game ticket distribution.
Configuration focused on standard Reservation and Booking Management capabilities, including interactive seat maps, event inventory and order management, checkout and e-ticket fulfillment workflows. Ticketmaster was provisioned to handle event creation, pricing tiers, seat selection, and customer facing checkout flows, aligning with common online ticketing functional modules.
The implementation operated across ticketing and box office functions and was integrated directly into the Seahawks website for purchase and account access. Governance and operational ownership rested with ticket operations and the web product team, who coordinated event publishing and on sale scheduling through the Ticketmaster interface.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Power BI | Analytics and BI | Analytics and BI | n/a | 2015 | 2018 |
In 2015, the Seattle Seahawks deployed Microsoft Power BI as part of their Sports Performance Platform. Microsoft Power BI is used for Analytics and BI to transform time series telemetry from GPS sensors attached to players during practice into interactive graphs and charts that surface per-player and per-position performance indicators. Those Microsoft Power BI visualizations are consumed by coaching staff to create training regimens tailored to a player’s current level of physicality and their field position. The implementation links raw GPS sensor feeds to analytics reporting, making Microsoft Power BI the delivery layer for player performance insights and coaching decision workflows.
The Seahawks organized GPS sensor data into a performance analytics pipeline where modeling and visualization occur in Microsoft Power BI, with reports provisioned to coaches and players as dashboards and charts. Operational scope centers on practice environments and the coaching and training function, using Analytics and BI outputs to inform training prescriptions and situational conditioning. The organization highlights increased transparency and player engagement when athletes can view and understand their own metrics, captured in Riddle’s comment “When players can engage with … and understand their numbers, then they engage with their success.”
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2014 | 2014 |
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Event Management | Collaboration |
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2025 | 2025 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Video Editing | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2011 | 2011 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Data Platform | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Tag Management | CRM |
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2018 | 2018 |
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Tag Management | CRM |
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2020 | 2020 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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API Management, iPaaS (Integration Platform as a Service) | PaaS |
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2022 | 2022 |
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Apps Development | PaaS |
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2022 | 2022 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Cloud Storage | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Seattle Seahawks
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Seattle Seahawks Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Seattle Seahawks IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Seattle Seahawks digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Seattle Seahawks Technographics
Seattle Seahawks is a Leisure and Hospitality organization based in United States,
with around 750 employees and annual revenues of $175.0 million.
Seattle Seahawks operates a diverse technology stack with applications such as
ABI MasterMind Workforce Manager, Ticketmaster and Microsoft Power BI,
covering areas like Workforce Management, Reservation and Booking Management and Analytics and BI.
Seattle Seahawks has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as ABI MasterMind, Ticketmaster and Microsoft.
Seattle Seahawks recently adopted applications including
PassKit Event Tickets in 2025, Zapier Automation Platform in 2022 and Bubble Platform in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Seattle Seahawks’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Seattle Seahawks’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Seattle Seahawks technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.