Madrid, 28014,
Spain
Sephora Spain Technographics
Sephora Spain Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Sephora Spain and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 900 Sephora Spain employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sephora Spain has purchased the following applications: SAP S/4 HANA for ERP Financial in 2021, Salesforce Chat (formerly Salesforce Live Agent) for Chatbots and Conversational AI in 2020, Workplace by Facebook for Collaboration in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sephora Spain is running and its propensity to invest more and deepen its relationship with SAP , Klarna , WorldPay or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sephora Spain revenues, which have grown to $153.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sephora Spain intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Sephora Spain Tech Stack and Enterprise Applications
Sephora Spain ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP | n/a | 2021 | 2021 |
In 2021, Sephora Spain implemented SAP S/4 HANA as part of a broader Sephora Core Model deployment. The SAP S/4 HANA implementation functions as an ERP Financial platform supporting finance, procurement, and order-to-cash business functions across country rollouts and international program activities. The deployment emphasized SAP MM and SAP SD design and configuration, with defined integration points into finance modules and ABAP-aware interface handling. Functional project phases documented in the program included project preparation, detailed design, system and user testing, data transfer, Go Live and Go Live support, and ongoing change governance. Integrations targeted retail-specific touchpoints including POS and e-commerce channel connectivity, EDI-type interface formats for supplier flows, and logistics chain processes covering forecasting, supplies, inventory management, warehouse flows and store flow management, with Business Intelligence reporting noted as a complementary capability. Operational coverage extended to coordinating rollouts and demand management for countries outside Europe and supporting regional SAP project execution. Program governance centered on rollout project governance and cross-functional coordination, with IT department ownership for coordinating international IT teams and service providers, managing deliverables and action plans, and piloting the SAP S/4 HANA roadmap and migration strategy for Sephora Worldwide.
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Sephora Spain AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Chat (formerly Salesforce Live Agent) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Sephora Spain implemented Salesforce Chat (formerly Salesforce Live Agent) on its website. The deployment places Salesforce Chat within the Chatbots and Conversational AI category to support web‑based customer service and online sales assistance for Sephora Spain's e-commerce channel.
The implementation leverages standard Chatbots and Conversational AI capabilities including real-time chat routing, agent console sessions, automated greeting and scripting, chat queue management, and session transcript capture, configured to enable agent-assisted and automated customer engagements. Operational ownership resides with customer service and e-commerce teams, with governance focused on scripted workflows and chat session monitoring to align support operations with online commerce processes.
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Sephora Spain Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Workplace by Facebook | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Sephora Spain implemented Workplace by Facebook as a Collaboration platform for internal communications. The deployment includes an embedded presence on sephora.es, where Workplace by Facebook is surfaced from the corporate site to provide a staff access point alongside other employee resources.
The implementation emphasizes Collaboration capabilities typical of the category, including group-based communities, real-time messaging, a social news feed, content sharing workflows, and administrative moderation controls. Configuration work focused on organizing teams and channels around retail and corporate functions, and on content governance to manage employee-facing communications.
Operational coverage targets Sephora Spain’s workforce of roughly 900 employees, delivering an enterprise social layer accessible from the company website. Governance has been organized through administrative roles and moderated channels to control information flows and user access, aligning the Workplace by Facebook deployment with internal communication and collaboration processes.
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Sephora Spain eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2020 | 2020 |
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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Personalization and Product Recommendations | eCommerce |
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2020 | 2020 |
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Personalization and Product Recommendations | eCommerce |
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2020 | 2020 |
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Sephora Spain CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics, Data Management Platform | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2020 | 2020 |
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Sephora Spain ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2020 | 2020 |
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Sephora Spain PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2015 | 2015 |
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Sephora Spain IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Sephora Spain CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Sephora Spain
Apps Being Evaluated by Sephora Spain Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||