Plymouth, 2360, MA,
United States
SmartPak Equine Technographics
SmartPak Equine Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by SmartPak Equine and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 350 SmartPak Equine employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that SmartPak Equine has purchased the following applications: Reflektive Engagement for Employee Engagement in 2017, Zoom for Audio Video and Web Conferencing in 2021, Algolia Search for Application, Web and Enterprise Search in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems SmartPak Equine is running and its propensity to invest more and deepen its relationship with Reflektive , Zoom Video Communications , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing SmartPak Equine revenues, which have grown to $40.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for SmartPak Equine intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
SmartPak Equine Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Reflektive | Legacy | Reflektive Engagement | Employee Engagement | HCM | n/a | 2017 | 2018 |
In 2017, SmartPak Equine implemented Reflektive Engagement as an Employee Engagement solution to modernize performance and recognition processes. The deployment began as a pilot inside the IT organization and moved to a company wide rollout in January 2017, extending the application across HR, people managers, and frontline retail operations.
Reflektive Engagement was configured to support Check-Ins, Feedback, and Recognition modules, with the implementation shifting performance management toward scheduled quarterly check ins and real time feedback workflows. Configuration emphasized manager employee check ins, peer recognition workflows, and pulse surveying to support ongoing engagement and eNPS monitoring within the Employee Engagement category.
Governance and adoption were led by HR with phased rollouts following the IT pilot, combined with manager enablement and standardized check in cadence to embed new performance routines. The case study accompanying the rollout reports large early gains in employee satisfaction and eNPS after SmartPak Equine activated Reflektive Engagement.
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Performance and Goal Management | HCM |
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2018 | 2018 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
In 2021, Smartpak Equine deployed Zoom for Audio Video and Web Conferencing. The company is using Zoom on its website to provide real time audio and video engagement between customers and support staff. Deployment is organized around Zoom meeting and webinar capabilities embedded into web pages and configured for scheduled sessions and ad hoc virtual consultations.
Functional capabilities in use align with typical Audio Video and Web Conferencing workflows, including multi party video meetings, screen sharing, in meeting chat, session recording, and scheduler driven session management. Operational coverage spans customer facing interactions on the public site as well as internal collaboration across support and operations teams, governed through centralized account provisioning and meeting access controls. Configuration emphasis is on web integration, meeting security settings, and user access policies to support consistent scheduling and customer engagement patterns.
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Collaboration | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Algolia | Legacy | Algolia Search | Application, Web and Enterprise Search | Content Management | n/a | 2021 | 2021 |
In 2021, SmartPak Equine deployed Algolia Search on its public website. SmartPak Equine implemented Algolia Search as its Application, Web and Enterprise Search solution to power on site product discovery and search across the online storefront.
The implementation leverages core Application, Web and Enterprise Search capabilities, including configurable ranking and relevance tuning, faceted navigation, autocomplete and instant search, typo tolerance and synonym management. Algolia Search is integrated into the customer facing website as the front end search layer, with the product catalog indexed to deliver real time query responses and embedded search UI components on category and product pages.
Operational ownership is centered on ecommerce and merchandising teams that manage relevance rules, synonyms and merchandising controls through Algolia Search’s control plane, aligning search configuration with catalog updates and promotional needs. The deployment scope is the public online commerce site and supports business functions including online commerce, merchandising, and customer experience by centralizing search configuration and relevance workflows.
Governance is organized around iterative relevance tuning and scheduled indexing tied to catalog change processes, with search rule updates managed as part of ongoing site operations. The SmartPak Equine Algolia Search Application, Web and Enterprise Search relationship is focused on continuous tuning and catalog driven indexing to maintain search relevance for shoppers.
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Web Content Management | Content Management |
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2020 | 2020 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Personalization and Product Recommendations | eCommerce |
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2013 | 2013 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2015 | 2015 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2015 | 2015 |
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IT Service Management | ITSM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at SmartPak Equine
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by SmartPak Equine Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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