Synchrony
777 Long Ridge Road,
Stamford, 6902, CT,
United States
Stamford, 6902, CT,
United States
1 203-585-2400
Banking and Financial Services
Synchrony Technographics
Synchrony Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Synchrony and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20000 Synchrony employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Synchrony has purchased the following applications: Emissary Exchange for Account Based Marketing in 2017, Nice Actimize for AML, Fraud and Compliance in 2016, Tableau for Analytics and BI in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Synchrony is running and its propensity to invest more and deepen its relationship with Emissary.io , Nice Systems , Tableau Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Synchrony revenues, which have grown to $16.13 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Synchrony intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Synchrony Data, Technology Stack, and Enterprise Applications
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Emissary.io | Legacy | Emissary Exchange | Account Based Marketing | CRM | n/a | 2017 | 2017 |
In 2017, Synchrony implemented Emissary Exchange as its Account Based Marketing application, deploying Emissary Exchange to centralize account centric outreach and campaign controls. The engagement targeted enforcement of documentation and procurement compliance within Account Based Marketing processes from project start through execution.
The implementation emphasized Account Based Marketing capabilities including account identification and campaign orchestration, engagement workflow management, and formal documentation controls. Configuration work focused on campaign documentation standards and approval workflows that enforced company purchase order and invoice management procedures for Direct Marketing and Supplier Management teams.
Operational coverage included Direct Marketing and Supplier Management functions and extended to procurement stakeholders responsible for records retention and compliance. Emissary Exchange was used to drive consistent usage of Marketing Solutions processes and tools in a fast paced, deadline driven environment, with settings and templates tuned to support records retention requirements.
Governance changes established mandated documentation requirements and stricter PO and invoice handling within campaign lifecycles, and rollout activities emphasized adoption and consistent usage by team and client stakeholders. The implementation also leveraged institutional procurement knowledge to remove uncertainty and confusion around proposals and enterprise value, eliminating client unpredictability about vendor selection and proposal positioning.
|
|
|
|
|
Customer Experience | CRM |
|
2019 | 2019 |
|
|
|
|
|
Customer Experience | CRM |
|
2020 | 2020 |
|
|
|
|
|
Data Management Platform | CRM |
|
2015 | 2015 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Automation | CRM |
|
2018 | 2018 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Nice Systems | Legacy | Nice Actimize | AML, Fraud and Compliance | TRM | n/a | 2016 | 2016 |
|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2021 | 2021 |
|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2021 | 2021 |
|
|
|
|
|
Treasury Management | TRM |
|
2015 | 2015 |
|
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tableau Software | Legacy | Tableau | Analytics and BI | Analytics and BI | n/a | 2022 | 2022 |
|
|
|
|
|
Data Warehouse | Analytics and BI |
|
2016 | 2016 |
|
|
|
|
|
Data Warehouse | Analytics and BI |
|
2018 | 2018 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
API Management | PaaS |
|
2018 | 2018 |
|
|
|
|
|
API Management | PaaS |
|
2023 | 2023 |
|
|
|
|
|
API Management | PaaS |
|
2018 | 2018 |
|
|
|
|
|
Apps Development | PaaS |
|
2018 | 2018 |
|
|
|
|
|
Extract, Transform, and Load (ETL) | PaaS |
|
2018 | 2018 |
|
|
|
|
|
Operating System (OS) | PaaS |
|
2017 | 2018 |
|
|
|
|
|
Operating System (OS) | PaaS |
|
2020 | 2020 |
|
|
|
|
|
Robotic Process Automation | PaaS |
|
2023 | 2023 |
|
|
|
|
|
Test Automation Platform | PaaS |
|
2023 | 2023 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Cloud Storage | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Data Streaming | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Data Warehouse Appliance | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Database Management | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Database Management | IaaS |
|
2023 | 2023 |
|
|
|
|
|
Database Management, Open-Source Database | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Database Management, Open-Source Database | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Infrastructure as Code (IaC) | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Servers, Storage and Networking | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Servers, Storage and Networking | IaaS |
|
2010 | 2010 |
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2020 | 2020 |
|
|
|
|
|
Application Performance Management | ITSM |
|
2023 | 2023 |
|
|
|
|
|
IT Service Management | ITSM |
|
2015 | 2015 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application, Web and Enterprise Search | Content Management |
|
2021 | 2021 |
|
|
|
|
|
Digital Signing | Content Management |
|
2023 | 2023 |
|
|
|
|
|
Enterprise Content Management | Content Management |
|
2019 | 2019 |
|
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
AR Automation | ERP Financial Management |
|
2019 | 2020 |
|
|
|
|
|
AR Automation | ERP Financial Management |
|
2019 | 2020 |
|
|
|
|
|
ERP Financial | ERP Financial Management |
|
2022 | 2022 |
|
|
|
|
|
Payment Processing | ERP Financial Management |
|
2020 | 2020 |
|
|
|
|
|
Payment Processing | ERP Financial Management |
|
2019 | 2019 |
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2017 | 2017 |
|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2018 | 2018 |
|
|
|
|
|
Collaboration | Collaboration |
|
2020 | 2020 |
|
Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Blockchain Platform | Blockchain |
|
2016 | 2016 |
|
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Business Process Management | ERP Services and Operations |
|
2019 | 2019 |
|
|
|
|
|
Core Banking | ERP Services and Operations |
|
2019 | 2019 |
|
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Employee Experience, Employee Engagement | HCM |
|
2021 | 2024 |
|
|
|
|
|
Recruiting, Applicant Tracking System | HCM |
|
2017 | 2017 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2021 | 2021 |
|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2024 | 2024 |
|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2018 | 2018 |
|
AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
ML and Data Science Platforms | AI Development |
|
2018 | 2018 |
|
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Personalization and Product Recommendations | eCommerce |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at Synchrony
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Synchrony Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Synchrony Technographics
Synchrony is a Banking and Financial Services organization based in United States,
with around 20000 employees and annual revenues of $16.13 billion.
Synchrony operates a diverse technology stack with applications such as
Emissary Exchange, Nice Actimize and Tableau,
covering areas like Account Based Marketing, AML, Fraud and Compliance and Analytics and BI.
Synchrony has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Emissary.io, Nice Systems and Tableau Software.
Synchrony recently adopted applications including
Okta Identity Security Posture Management (ISPM) in 2024, Amazon Bedrock in 2023 and HashiCorp Terraform in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Synchrony’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Synchrony’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Synchrony technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.