AI Buyer Insights:

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

Sytner
Location
2 Penman Way Grove Park,
Leicester, LE19 1ST,
United Kingdom
Website
https://www.sunningdalebmw.co.uk/
Phone
44 11 6282-1000
Artw industry
Automotive
Employee
Revenue

Sytner Technographics

Sytner Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Sytner and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2068 Sytner employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Sytner has purchased the following applications: Contentful Content Platform for Web Content Management in 2022, Genesys Cloud CX for Call Center in 2022, Microsoft Azure Monitor for Application Performance Management in 2019 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Sytner is running and its propensity to invest more and deepen its relationship with Contentful GmbH , Genesys , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Sytner revenues, which have grown to $2.03 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sytner intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Sytner Tech Stack and Enterprise Applications

Sytner Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Contentful GmbH Legacy Contentful Content Platform Web Content Management Content Management n/a 2022 2022
In 2022, Sytner implemented Contentful Content Platform on its website. The Contentful Content Platform is deployed as the primary Web Content Management solution, providing a headless content repository and API-driven content delivery used to manage public-facing site content for the company. The implementation emphasized content modeling, reusable content types, rich media asset management, and editorial workflows with role-based access and staged publishing to support marketing and digital experience teams. Configuration favors API-first delivery and CDN distribution for site rendering, and governance centers on editorial roles, content validation workflows, and centralized content catalogs to streamline authoring and publishing across the website.
Sytner CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Genesys Legacy Genesys Cloud CX Call Center CRM n/a 2022 2022
In 2022 Sytner implemented Genesys Cloud CX as its Call Center application, deploying the Genesys Customer Experience Platform on their website to surface web-based contact channels. The implementation is focused on customer-facing workflows for Sytner in the United Kingdom and positions Genesys Cloud CX as the primary digital contact layer for web chat and inbound customer interactions. Genesys Cloud CX was configured to deliver core call center capabilities including omnichannel routing, web chat and voice handling, interaction recording, and real-time analytics, aligning with standard Call Center functional workflows. The configuration centers on contact routing rules, session-based web chat integration, and contact event instrumentation to capture customer interactions initiated from the website. Operationally the deployment centralizes customer service orchestration for Sytner dealerships and aftersales teams, with governance around standardized routing logic and performance monitoring across digital channels. The Genesys Customer Experience Platform on the website serves as the integration point for front-end customer engagement, while platform administration governs queue management, agent roles, and interaction analytics.
Customer Experience CRM 2018 2018
Marketing Analytics CRM 2022 2022
Sytner ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft Azure Monitor Application Performance Management ITSM n/a 2019 2019
In 2019, Sytner implemented Microsoft Azure Monitor for Application Performance Management on its customer-facing website. The deployment focuses on web application instrumentation and telemetry collection, with Microsoft Azure Monitor capturing metrics, logs, traces, and alerting to support site availability and performance monitoring. Microsoft Azure Monitor is used to centralize telemetry from the Sytner website, enabling web operations and digital experience teams to surface error diagnostics, latency patterns, and operational alerts. The implementation aligns the Application Performance Management capability with operational monitoring workflows, providing a single-pane view of website metrics and logs to support incident detection and troubleshooting for the organization’s online retail presence.
Sytner IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2022 2022
Content Delivery Network IaaS 2018 2018
Content Delivery Network IaaS 2022 2022
Content Delivery Network IaaS 2022 2022
Content Delivery Network IaaS 2022 2022

IT Decision Makers and Key Stakeholders at Sytner

First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts

Apps Being Evaluated by Sytner Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Sytner IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Sytner digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Sytner Technographics
Sytner is a Automotive organization based in United Kingdom, with around 2068 employees and annual revenues of $2.03 billion.
Sytner operates a diverse technology stack with applications such as Contentful Content Platform, Genesys Cloud CX and Microsoft Azure Monitor, covering areas like Web Content Management, Call Center and Application Performance Management.
Sytner has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Contentful GmbH, Genesys and Microsoft.
Sytner recently adopted applications including Contentful Content Platform in 2022, Genesys Cloud CX in 2022 and AB Tasty Instant Analytics in 2022, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Sytner’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Sytner’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Sytner technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.