Owings Mills, 21117, MD,
United States
Target Marketing Group Technographics
Target Marketing Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Target Marketing Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Target Marketing Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Target Marketing Group has purchased the following applications: ASI Profit Maker for Professional Services Automation in 2000, Tawk.to for Chatbots and Conversational AI in 2019, Cisco Webex Meetings for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Target Marketing Group is running and its propensity to invest more and deepen its relationship with ASI Computer Systems , Tawk.to , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Target Marketing Group revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Target Marketing Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Target Marketing Group Tech Stack and Enterprise Applications
Target Marketing Group ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ASI Computer Systems | Legacy | ASI Profit Maker | Professional Services Automation | ERP Services and Operations | n/a | 2000 | 2001 |
In 2000 Target Marketing Group implemented ASI Profit Maker in the category to bill orders for customers and to perform auditing for accuracy. The ASI Profit Maker deployment was configured to manage order billing and audit workflows, with functionality focused on invoicing, order validation, and transaction-level audit trails to ensure billing accuracy.
Operational coverage centered on the finance and customer service teams, standardizing order-entry to invoice workflows and establishing reconciliation and periodic audit checks. Governance emphasized configuration-driven billing calculations and persistent audit logs for transactional review, creating repeatable processes for billing accuracy and compliance.
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Target Marketing Group AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tawk.to | Legacy | Tawk.to | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Target Marketing Group deployed Tawk.to on its public website. Target Marketing Group implemented Tawk.to, a Chatbots and Conversational AI application, to provide on-site conversational engagement and visitor support. The deployment is implemented by embedding the Tawk.to web chat widget script into site pages, enabling live chat sessions and asynchronous messaging across marketing and client services touchpoints.
Functional capabilities exercised include live chat, canned responses, offline messaging, visitor monitoring and chat transcript capture, reflecting standard Chatbots and Conversational AI workflows for real-time engagement and lead capture. Operational ownership sits with web channel stakeholders in marketing and client services, who manage the Tawk.to console for agent routing, message templates and transcript review. The implementation scope is the company website and the integration footprint centers on browser-based widget deployment, supporting customer engagement and lead capture business functions.
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Target Marketing Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Target Marketing Group implemented Cisco Webex Meetings. The deployment uses Cisco Webex Meetings as the primary Audio Video and Web Conferencing solution and is exposed on the corporate website to provide client facing meeting invites and web join flows.
The configuration leverages cloud delivered Webex Meetings capabilities common to the Audio Video and Web Conferencing category, including scheduled meetings, browser based join, host controls, screen sharing and recording. Administrators applied branded meeting templates and standardized host roles to ensure consistent client session configurations.
Integration is focused on embedding Webex meeting links and join workflows on tmgroup.com to create external access points for clients and prospects. Operational coverage is company wide across client services, marketing and sales teams within the United States, aligning external communications and meeting scheduling to the Cisco Webex Meetings platform.
Governance is organized through centralized admin configuration, meeting policy settings and role based host permissions to manage access and meeting controls, with rollout executed as company wide provisioning of accounts and templates. The architectural footprint is a vendor hosted cloud service delivered by Cisco Systems.
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Collaboration | Collaboration |
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2016 | 2016 |
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Target Marketing Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Target Marketing Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Target Marketing Group Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||