Sofia, 1715,
Bulgaria
Technopolis Bulgaria EAD Technographics
Technopolis Bulgaria EAD Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Technopolis Bulgaria EAD and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1900 Technopolis Bulgaria EAD employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Technopolis Bulgaria EAD has purchased the following applications: FreeWheel Demandsuite for Agency Management in 2024, Google Workspace (Formerly Google G-Suite) for Collaboration in 2016, SAP Commerce Cloud (ex Hybris) for eCommerce in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Technopolis Bulgaria EAD is running and its propensity to invest more and deepen its relationship with FreeWheel, A Comcast Company , Google , SAP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Technopolis Bulgaria EAD revenues, which have grown to $460.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Technopolis Bulgaria EAD intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Technopolis Bulgaria EAD Tech Stack and Enterprise Applications
Technopolis Bulgaria EAD ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024, Technopolis Bulgaria EAD deployed FreeWheel Demandsuite on its website to centralize digital advertising operations and video monetization. FreeWheel Demandsuite is implemented as the Agency Management platform to manage inventory, programmatic demand, and campaign delivery across the retailer's consumer-facing site.
The deployment leverages core Agency Management capabilities typical of the category, including ad serving, inventory and yield management, campaign trafficking, and reporting and analytics. Configuration emphasis is on campaign lifecycle management, delivery controls, frequency capping, and real-time reporting dashboards that support media planning and operational trafficking.
Operational scope is centered on the eCommerce and marketing teams that manage the Technopolis website, with ad operations handling daily trafficking and measurement. The implementation integrates into the site advertising stack and feeds into the retailer's analytics and measurement workflows, and governance focuses on centralized campaign controls and standardized trafficking processes to ensure consistent delivery and reporting.
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Technopolis Bulgaria EAD Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Technopolis Bulgaria EAD deployed Google Workspace (Formerly Google G-Suite) as its Collaboration platform. Public site references indicate Technopolis is using Google Workspace (Formerly Google G-Suite) on their website, establishing the application name as an organizationally sanctioned productivity and communications layer.
The implementation leveraged Google Workspace native cloud architecture with centralized domain administration via the Google Workspace Admin console, providing enterprise email, calendar, cloud storage, collaborative document editing and shared drive capabilities consistent with the Collaboration category. Operational coverage focused on core business functions across corporate and retail operations in Bulgaria, supporting employee collaboration, internal communications and document workflows for teams such as merchandising, marketing and store operations. Governance was organized around centralized account and group management and standard user provisioning and access controls to align mail routing and data access with corporate IT policies.
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Technopolis Bulgaria EAD eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Commerce Cloud (ex Hybris) | eCommerce | eCommerce | n/a | 2016 | 2016 |
In 2016, Technopolis Bulgaria EAD deployed SAP Commerce Cloud (ex Hybris) to power its online storefront. SAP Commerce Cloud is used on the technopolis.bg website as the principal eCommerce application for product presentation and online sales.
The implementation centers on SAP Commerce Cloud core commerce modules, including product catalog management, CMS-driven storefront content, search and merchandising, promotion and pricing engines, shopping cart and checkout flows, and order lifecycle capabilities. The deployment follows cloud-hosted commerce architecture patterns with modular commerce services and storefront APIs that support extensible eCommerce workflows.
Operational coverage targets Technopolis Bulgaria EAD online retail operations in Bulgaria, affecting merchandising, digital marketing, order operations and customer service functions. Specific integrations with back-office systems are not specified in the source, governance is structured around central commerce administration for catalog, pricing and promotions, and operational ownership is aligned with online merchandising and operations teams.
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Technopolis Bulgaria EAD CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Tag Management | CRM |
|
2016 | 2016 |
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Technopolis Bulgaria EAD IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Technopolis Bulgaria EAD
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Technopolis Bulgaria EAD Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-04-09 | Technopolis Bulgaria EAD | Evaluated | SAP | SAP Emarsys | Customer Engagement | CRM |
| 2024-11-04 | Technopolis Bulgaria EAD | Evaluated | SAP | SAP Commerce Cloud (ex Hybris) | eCommerce | eCommerce |