The Sports HQ
Unit 2, Enfield Industrial Estate,,
Redditch, B97 6BG,
United Kingdom
Redditch, B97 6BG,
United Kingdom
44 15 2794-1150
Leisure and Hospitality
The Sports HQ Technographics
The Sports HQ Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Sports HQ and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 The Sports HQ employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Sports HQ has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, Olark Live Chat for Chatbots and Conversational AI in 2014, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Sports HQ is running and its propensity to invest more and deepen its relationship with Oracle , PayPal , Olark or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Sports HQ revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Sports HQ intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Sports HQ Tech Stack and Enterprise Applications
The Sports HQ ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, The Sports HQ implemented Oracle NetSuite ERP. Oracle NetSuite ERP serves as the companys primary ERP and is deployed as the ERP Financial backbone that consolidates ecommerce checkout data, inventory records and accounting transactions into a single cloud system.
Checkout data captured on The Sports HQ website, excluding sensitive payment information, is passed directly into Oracle NetSuite ERP and routed into NetSuites WMS for inventory and fulfilment processing. The implementation centralizes order management, inventory management and core financial bookkeeping to support ecommerce, operations and finance teams, with data flows originating at the checkout and driving fulfilment orchestration. Deployment follows a cloud SaaS architecture typical of Oracle NetSuite ERP, enabling synchronized inventory records in the WMS and financial ledgers, and establishing centralized data capture and reconciliation processes for order and fulfilment workflows.
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Payment Processing | ERP |
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2020 | 2020 |
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The Sports HQ AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Olark | Legacy | Olark Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2014 | 2014 |
In 2014 The Sports HQ deployed Olark Live Chat on its public website to provide real-time customer messaging. The Sports HQ implemented Olark Live Chat, aligned with the Chatbots and Conversational AI category, to enable web-based visitor engagement for a small leisure and hospitality operation based in the United Kingdom.
The implementation centers on an embedded, vendor-hosted chat widget and a browser-based operator console, reflecting common Chatbots and Conversational AI capabilities such as live messaging, canned responses, visitor presence indicators, and chat transcripts. Olark Live Chat is configured to present a persistent site widget, route incoming visitor messages to on-shift agents, and capture conversation logs for review and follow-up.
Operational coverage focuses on front-line customer service and guest engagement across the company website, with agent access provided to staff responsible for bookings inquiries and pre-arrival support. The deployment model is cloud-hosted and embedded in the website front end, providing a lightweight architecture appropriate for a 30-person leisure business without on-premises infrastructure requirements.
Governance and workflow changes concentrated on chat staffing and transcript management, with configuration of response templates and agent distribution to support consistent customer interactions. Olark Live Chat supplies the conversational channel and data capture, enabling the company to instrument web conversations for operational oversight and ongoing service coordination.
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The Sports HQ Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015 The Sports HQ implemented Microsoft 365 as its Collaboration platform. The cloud hosted Microsoft 365 deployment was provisioned for the company's 30 employees to centralize email, productivity applications and team collaboration across operations, sales and customer service.
Implementation focused on Microsoft 365 core services such as Exchange Online for email, SharePoint Online and OneDrive for document management, and Microsoft Teams for synchronous communication, providing standard collaboration capabilities including shared mailboxes, document libraries and real time chat and meetings. Tenant level administration and user provisioning were configured to support role based access and data governance across the organization, and Microsoft 365 artifacts are surfaced on the company's website as part of external contact and content sharing workflows. The configuration reflects a cloud SaaS architecture with centralized administration and collaboration workflows used by marketing, operations and customer facing teams.
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The Sports HQ eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2018 | 2018 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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The Sports HQ CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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The Sports HQ ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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The Sports HQ IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at The Sports HQ
| First Name | Last Name | Title | Function | Department | Phone | |
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Online Marketing Manager | Manager | Marketing | |
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Marketing Manager (UK/Europe) | Manager | Marketing | |
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Apps Being Evaluated by The Sports HQ Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The Sports HQ IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The Sports HQ digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD The Sports HQ Technographics
The Sports HQ is a Leisure and Hospitality organization based in United Kingdom,
with around 30 employees and annual revenues of $5.0 million.
The Sports HQ operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Olark Live Chat and Microsoft 365,
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
The Sports HQ has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Olark and Microsoft.
The Sports HQ recently adopted applications including
Microsoft Clarity in 2021, PayPal Enterprise in 2020 and Akamai CDN in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Sports HQ’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The Sports HQ’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Sports HQ technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.