Tok&Stok
Avenida Manuel Bandeira 360,
Sao Paulo, 5317,
Brazil
Sao Paulo, 5317,
Brazil
55 11 4280-9144
Retail
Tok&Stok Technographics
Tok&Stok Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Tok&Stok and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3350 Tok&Stok employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Tok&Stok has purchased the following applications: Kenoby Recruitment for Recruiting, Applicant Tracking System in 2021, Snowflake Data Warehouse for Data Warehouse in 2020, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Tok&Stok is running and its propensity to invest more and deepen its relationship with Kenoby , Snowflake , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Tok&Stok revenues, which have grown to $527.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Tok&Stok intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Tok&Stok Tech Stack and Enterprise Applications
Tok&Stok HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kenoby | Legacy | Kenoby Recruitment | Recruiting, Applicant Tracking System | HCM | n/a | 2021 | 2021 |
In 2021 Tok&Stok deployed Kenoby Recruitment as its Recruiting,Applicant Tracking System, embedding Kenoby Recruitment career site components directly on tokstok.com.br to capture inbound applications. Deployment focused on hosting public career pages, online application forms, and candidate capture workflows on the corporate website, providing a centralized intake channel for Talent Acquisition and HR across Tok&Stok’s Brazil retail operations.
Configuration emphasized standard applicant tracking capabilities including job requisition posting, candidate tracking pipelines, resume parsing, candidate profile management, and interview scheduling to support retail hiring lifecycles. Role based access and pipeline governance were applied to align hiring managers and HR users, and the implementation positions Kenoby Recruitment as the primary applicant intake and tracking layer, reflecting the relationship Tok&Stok Kenoby Recruitment Recruiting,Applicant Tracking System Talent Acquisition HR.
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Tok&Stok Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Snowflake | Legacy | Snowflake Data Warehouse | Data Warehouse | Analytics and BI | n/a | 2020 | 2020 |
In 2020, Tok&Stok implemented Snowflake Data Warehouse to centralize CRM analytics for a traditional furniture retailer operating in Brazil. The initial deployment supported the CRM team where the company’s first dedicated data analyst used SQL in Snowflake to perform ad hoc analysis and to create persistent views feeding reporting and insight workflows for CRM analysts, designers, writers and company leadership.
The Snowflake Data Warehouse implementation emphasized a centralized data repository and a SQL view layer that functioned as the semantic model for reporting. Snowflake Data Warehouse supported standard Data Warehouse capabilities including scalable SQL querying, materialized views used as reusable data artifacts, and a governed view layer consumed by downstream dashboards and analyst queries.
Operational integration focused on Power BI as the analytics consumption layer, with views and queries in Snowflake serving as the data source for dashboards used by the CRM team and by leadership. The implementation scope was primarily CRM analytics and cross-functional consumption by design and content teams, supporting daily processes and campaign decision workflows.
Governance centered on creating shared, documented views to standardize data definitions and to reduce ad hoc SQL duplication, enabling more consistent dashboarding and self-service reporting for CRM stakeholders. Dashboards built from Snowflake views were explicitly noted as valuable to the CRM team and to several leaders, indicating adoption across operational and decision-making functions without referencing external implementation partners.
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Tok&Stok Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Tok&Stok implemented Microsoft 365 to establish a centralized Collaboration platform across its Brazil operations. Tok&Stok is a retail company with 3350 employees and Microsoft 365 is the named application and vendor supporting collaboration needs.
The deployment focused on core Collaboration capabilities, including enterprise email and calendaring, cloud document management and real time coauthoring, team communication workspaces, and Office productivity applications. Configuration work emphasized mailbox and user provisioning, intranet and document library patterns for shared content, file synchronization and collaboration workspaces to support merchandising, marketing, and corporate collaboration workflows.
Microsoft 365 appears in the Tok&Stok website footprint, indicating the platform is integrated into the company web estate for collaboration related content and embedded services. Operational governance centered on centralized account and access management and standardized collaboration workflows to align retail corporate functions with a unified Collaboration environment.
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Collaboration | Collaboration |
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2020 | 2020 |
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Tok&Stok CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Campaign Management | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Tok&Stok ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Tok&Stok PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Tok&Stok IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Tok&Stok
| First Name | Last Name | Title | Function | Department | Phone | |
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CRM Manager | Manager | IT | |
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Customer Experience Manager | Manager | Customer Service | |
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Customer Experience Manager | Manager | Customer Service | |
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Head of Marketing | Director | Marketing | |
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Apps Being Evaluated by Tok&Stok Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Tok&Stok IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Tok&Stok digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Tok&Stok Technographics
Tok&Stok is a Retail organization based in Brazil,
with around 3350 employees and annual revenues of $527.0 million.
Tok&Stok operates a diverse technology stack with applications such as
Kenoby Recruitment, Snowflake Data Warehouse and Microsoft 365,
covering areas like Recruiting, Applicant Tracking System, Data Warehouse and Collaboration.
Tok&Stok has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Kenoby, Snowflake and Microsoft.
Tok&Stok recently adopted applications including
Criteo Commerce Media Platform in 2023, Amazon CloudFront in 2022 and Kenoby Recruitment in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Tok&Stok’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Tok&Stok’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Tok&Stok technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.