Tractable
The Bower,
London, EC1V 9NR,
United Kingdom
London, EC1V 9NR,
United Kingdom
44 20 3603-4460
Professional Services
Tractable Technographics
Tractable Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Tractable and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Tractable employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Tractable has purchased the following applications: Personably Employee Onboarding for Onboarding in 2018, Dreamdata Revenue Analytics for Analytics and BI in 2022, Zoom for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Tractable is running and its propensity to invest more and deepen its relationship with Personably , Dreamdata , Zoom Video Communications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Tractable revenues, which have grown to $11.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Tractable intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Tractable Tech Stack and Enterprise Applications
Tractable HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Personably | Legacy | Personably Employee Onboarding | Onboarding | HCM | n/a | 2018 | 2018 |
In 2018 Tractable implemented Personably Employee Onboarding just after its July 2018 Series B to codify and run structured new-hire onboarding sessions. The rollout targeted People Ops and HR in Tractable's London team as hiring scaled, ensuring new joiners received a consistent, time-efficient induction.
The deployment leveraged Personably Employee Onboarding to centralise onboarding sessions and automate scheduling, reducing manual calendar coordination and standardising session timing and content. Core functional capabilities implemented included structured session templates, automated scheduling and reminders, and feedback capture to close the loop on session quality. This configuration addressed core Onboarding workflows and operationalized repeatable induction sequences.
Operational governance emphasized clear content ownership by People Ops and a feedback-driven iteration process, with captured feedback used for continuous improvement of session materials and schedules. The implementation reduced administrative coordination overhead for HR and created a centralised source of onboarding activity and feedback across Tractable's London hiring footprint, supporting scaled hiring after the Series B.
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Tractable Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Dreamdata | Legacy | Dreamdata Revenue Analytics | Analytics and BI | Analytics and BI | n/a | 2022 | 2022 |
In 2022, Tractable deployed Dreamdata Revenue Analytics to instrument its website and centralize revenue attribution and reporting. The Dreamdata Revenue Analytics implementation was aligned to Analytics and BI needs, providing a consistent revenue-focused analytics layer for marketing and revenue operations stakeholders.
The implementation emphasized web event capture and mapping of site interactions to pipeline outcomes, using multi-touch attribution models and revenue-linked dashboards. Dreamdata Revenue Analytics was configured to present conversion funnels, campaign-level attribution, and pipeline-level revenue analytics through role-oriented dashboards for marketing and sales management.
Data collection was implemented via site-level instrumentation on Tractable's website, feeding engagement and lead conversion signals into Dreamdata Revenue Analytics for data modeling and BI reporting. Operational governance focused on creating a single source of truth for campaign performance, standardizing reporting cadence and aligning marketing and revenue operations workflows around the Dreamdata Revenue Analytics dashboards.
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Tractable Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Tractable implemented Zoom as its Audio Video and Web Conferencing solution on the company website. The Zoom implementation is exposed through the public site to provide browser-accessible video conferencing and meeting links for external stakeholders and prospective clients.
The deployment focuses on customer engagement and professional services workflows, enabling client demonstrations, remote consulting sessions, and internal collaboration tied to sales and delivery functions. Configuration centers on web-embedded meeting access and scheduling controls, with operational ownership concentrated in IT and customer-facing teams responsible for access governance and meeting orchestration, while integrations with other systems are not specified in the source.
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Collaboration | Collaboration |
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2017 | 2017 |
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Tractable CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2022 | 2022 |
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Customer Data Platform | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation, Sales Automation | CRM |
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2022 | 2022 |
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Tractable ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2018 | 2018 |
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Tractable TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Tractable PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2022 | 2022 |
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Tractable IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Tractable CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs), Archive as a Service (AaaS) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Tractable
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Tractable Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Tractable IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Tractable digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Tractable Technographics
Tractable is a Professional Services organization based in United Kingdom,
with around 100 employees and annual revenues of $11.0 million.
Tractable operates a diverse technology stack with applications such as
Personably Employee Onboarding, Dreamdata Revenue Analytics and Zoom,
covering areas like Onboarding, Analytics and BI and Audio Video and Web Conferencing.
Tractable has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Personably, Dreamdata and Zoom Video Communications.
Tractable recently adopted applications including
Dreamdata Revenue Analytics in 2022, Automattic Jetpack CRM in 2022 and Twilio Segment in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Tractable’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Tractable’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Tractable technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.