Phoenix, 85008, AZ,
United States
Traklight Technographics
Traklight Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Traklight and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 14 Traklight employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Traklight has purchased the following applications: Olark Live Chat for Chatbots and Conversational AI in 2014, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, HubSpot CMS for Web Content Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Traklight is running and its propensity to invest more and deepen its relationship with Olark , Google , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Traklight revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Traklight intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Traklight Tech Stack and Enterprise Applications
Traklight AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Olark | Legacy | Olark Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2014 | 2014 |
Traklight implemented Olark Live Chat in 2014. Traklight deployed Olark Live Chat as a Chatbots and Conversational AI solution embedded on its public website to enable real-time visitor engagement. The implementation focused on web-based conversational workflows to support customer support and lead capture for the professional services firm.
Configuration centered on the Olark Live Chat widget, operator browser consoles, and administrative controls for transcript management and basic routing suitable for a 14-person organization. Operational coverage was website-focused, handling external customer touchpoints rather than integrations with internal enterprise systems. The deployment positioned Traklight Olark Live Chat Chatbots and Conversational AI to centralize web customer engagement under lightweight administrative governance.
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Traklight Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, Traklight implemented Google Workspace (Formerly Google G-Suite) for Collaboration. The deployment uses Google’s cloud-hosted SaaS platform and was provisioned for the entire 14 person organization, consolidating email, calendar, and document collaboration under a single corporate domain. The implementation includes core Collaboration category components such as Gmail, Calendar, Drive, Docs, Sheets, and Slides, configured to support day-to-day professional services workflows.
Administrative control and governance are managed through the Google Workspace admin console with account provisioning, user groups, and role-based access controls aligned to internal responsibilities. Configuration and operational practices reflect shared drives and collaborative editing patterns for client-facing documentation and internal knowledge management across Traklight teams. The use of Google Workspace (Formerly Google G-Suite) is referenced on Traklight’s website, establishing the relationship Traklight Google Workspace (Formerly Google G-Suite) Collaboration for supporting core communication and document workflows.
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Traklight Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | HubSpot CMS | Web Content Management | Content Management | n/a | 2021 | 2021 |
In 2021, Traklight implemented HubSpot CMS as its Web Content Management platform to manage the corporate website. Traklight’s use of HubSpot CMS establishes a cloud hosted content repository and publishing surface for marketing pages, blog content, and landing pages, positioning HubSpot CMS as the primary Web Content Management tool for customer facing content.
Configuration emphasizes template driven page building, modular content blocks, WYSIWYG editing, and integrated form handling consistent with Web Content Management capabilities. Operational ownership centers on marketing and communications, with content governance expressed through role based permissions and editorial workflows inside HubSpot CMS, and deployment practices oriented to responsive templates, SEO configuration, and scheduled publishing.
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Traklight CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Traklight IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Traklight
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Traklight Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||