Düsseldorf, 40221,
Germany
trivago N.V. Technographics
trivago N.V. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by trivago N.V. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1500 trivago N.V. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that trivago N.V. has purchased the following applications: Zuora Billing for Subscription and Recurring Billing in 2020, Zendesk Service for Customer Support in 2015, OneTrust Cookie Consent for Governance, Risk and Compliance in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems trivago N.V. is running and its propensity to invest more and deepen its relationship with Zuora , Zendesk , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing trivago N.V. revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for trivago N.V. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
trivago N.V. Tech Stack and Enterprise Applications
trivago N.V. ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zuora | Legacy | Zuora Billing | Subscription and Recurring Billing | ERP | n/a | 2020 | 2020 |
In 2020, trivago N.V. implemented Zuora Billing to consolidate subscription monetization and invoicing under the Subscription and Recurring Billing category. Zuora Billing is instrumented on the trivago.de website to capture subscription signups and to trigger recurring billing events from orders originating on the website.
The deployment centers on core Zuora Billing capabilities including product catalog configuration, subscription lifecycle management, billing schedules, invoice generation, and taxation controls, aligned with standard Subscription and Recurring Billing workflows. Operational ownership is assigned to finance and commerce teams who manage rate plans and billing governance through the Zuora Billing tenant. Web checkout and customer account pages integrate directly with the billing engine to surface billing status and invoices to end users.
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trivago N.V. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Service | Customer Support | CRM | n/a | 2015 | 2015 |
In 2015, trivago N.V. implemented Zendesk Service on its website to centralize consumer facing support and enable web based ticket capture. The deployment established Zendesk Service as the Customer Support platform for handling inquiries submitted through trivago.de and for orchestrating standard support workflows.
Zendesk Service was configured to deliver core Customer Support capabilities including web widget based ticket submission, centralized ticketing and queue management, rule based routing, SLA and priority categorization, and knowledge base driven self service. The implementation emphasized templated responses, macro based workflow automation, and reporting dashboards to provide operational visibility into ticket volumes and agent activity.
The deployment scope centers on trivago's website support channel and directly impacts customer service operations and site support functions. Governance focused on ticket lifecycle policies, role based access control within Zendesk Service, and ongoing configuration management to adjust forms, routing rules, and automation as customer interaction patterns evolved.
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Customer Support | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2017 | 2017 |
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trivago N.V. TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OneTrust | Legacy | OneTrust Cookie Consent | Governance, Risk and Compliance | TRM | n/a | 2020 | 2020 |
In 2020, trivago N.V. implemented OneTrust Cookie Consent on its public website as a Governance, Risk and Compliance control for web privacy and consent management. The OneTrust Cookie Consent deployment is implemented as a client-side consent management platform, providing a site-wide consent banner, automated cookie scanning and cookie categorization, and a user-facing preference center that records granular consent choices and retains auditable consent records.
The implementation is configured to support privacy, legal, marketing and web engineering teams, centralizing cookie category configuration and preference management within Governance, Risk and Compliance workflows. Operational governance was adjusted to incorporate regular cookie inventory updates and recorded consent into privacy processes, with the OneTrust Cookie Consent solution delivering consent signals to client-side scripts and web tag implementations across the site.
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trivago N.V. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at trivago N.V.
Apps Being Evaluated by trivago N.V. Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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