Hamburg, 20097,
Germany
Tui Cruises Technographics
Tui Cruises Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Tui Cruises and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3500 Tui Cruises employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Tui Cruises has purchased the following applications: SAP SuccessFactors Recruiting for Recruiting, Applicant Tracking System in 2015, Awin Affiliate Marketing for Partner Relationship Management in 2021, OTRS STORM SOAR Incident Management for Incident Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Tui Cruises is running and its propensity to invest more and deepen its relationship with SAP , Awin , Tealium or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Tui Cruises revenues, which have grown to $771.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Tui Cruises intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Tui Cruises Tech Stack and Enterprise Applications
Tui Cruises HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Recruiting | Recruiting, Applicant Tracking System | HCM | n/a | 2015 | 2015 |
In 2015, Tui Cruises implemented SAP SuccessFactors Recruiting Management as its applicant tracking system. The deployment uses SAP SuccessFactors Recruiting and is profiled under Recruiting,Applicant Tracking System, providing a centralized platform for job posting and candidate intake through the company career site.
SAP SuccessFactors Recruiting Management was configured to manage requisition creation, external job postings on the public careers portal, candidate application intake, and downstream candidate status workflows. Operational ownership resides with Talent Acquisition and HR, with role based access and hiring manager collaboration workflows established to standardize review, interview scheduling, and offer steps.
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Tui Cruises CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Awin | Legacy | Awin Affiliate Marketing | Partner Relationship Management | CRM | n/a | 2021 | 2021 |
In 2021, Tui Cruises deployed Awin Affiliate Marketing on its website. Awin Affiliate Marketing is serving as the companys Partner Relationship Management solution for affiliate and partner-driven customer acquisition on meinschiff.com, instrumenting referral flows that connect publisher traffic to booking conversions and supporting online marketing and commerce functions within the transportation business.
The implementation centers on embedding Awin Affiliate Marketing tracking and attribution components into the public website, enabling affiliate link management, creative delivery, click and conversion tracking, and partner reporting. Operational ownership is situated with online marketing and commerce teams, who use the platform for publisher onboarding, campaign configuration, commission rule management, and performance monitoring. Integrations are focused on the website conversion and checkout events required for affiliate attribution, with governance covering partner enrollment, campaign approval workflows, and ongoing reporting cadence managed through the Awin application.
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Tag Management | CRM |
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2018 | 2018 |
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Tui Cruises ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OTRS AG | Legacy | OTRS STORM SOAR Incident Management | Incident Management | ITSM | n/a | 2017 | 2017 |
In 2017, Tui Cruises implemented OTRS STORM SOAR Incident Management to support Incident Management for its IT service operations. The deployment used OTRS AG software and targeted centralized ticket intake, incident lifecycle orchestration, and automated alert triage across shore and shipboard IT teams.
The OTRS STORM SOAR Incident Management implementation was configured for core incident ticketing, automated escalation and SLA management, runbook-driven orchestration, case management, and a searchable knowledge base. Configuration emphasized templated incident types, priority matrices, workflow automation, and role based assignments to align with ITIL style incident workflows and on call schedules.
Operational coverage focused on the IT service desk and operations teams responsible for onboard systems and shore based support, consolidating incident records into a single system of record under the Incident Management category. The deployment served as the primary platform for intake, assignment, and resolution tracking for incidents across the organization.
Governance and rollout activities included establishing role based access controls, formalized escalation paths, and change control for incident workflows, with phased adoption across operational units. The implementation standardized intake and response processes within OTRS STORM SOAR Incident Management to create consistent incident handling practices for Tui Cruises.
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Tui Cruises IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Tui Cruises CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at Tui Cruises
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Apps Being Evaluated by Tui Cruises Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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