TWI
Granta Park Great Abington,
Cambridge, CB21 6AL,
United Kingdom
Cambridge, CB21 6AL,
United Kingdom
44 12 2389-9000
Professional Services
TWI Technographics
TWI Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by TWI and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 543 TWI employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that TWI has purchased the following applications: Microsoft Dynamics GP for ERP Financial in 2021, Zendesk Chat for Chatbots and Conversational AI in 2018, Contensis CMS for Web Content Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems TWI is running and its propensity to invest more and deepen its relationship with Microsoft , Zendesk , Contensis or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing TWI revenues, which have grown to $80.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for TWI intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
TWI Tech Stack and Enterprise Applications
TWI ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics GP | ERP Financial | ERP | n/a | 2021 | 2021 |
In 2021, TWI implemented Microsoft Dynamics GP as its ERP Financial system to consolidate core finance workflows at its Cambridge site. The deployment targeted purchase ledger operations, cashbook management, creditor administration and expense processing to support the finance team and the Purchase Ledger Clerk role.
Microsoft Dynamics GP was configured to process high volumes of supplier invoices, match goods receipts to invoices, execute payment runs and manual cheque payments, and reconcile supplier accounts. The configuration covered transaction processing for Barclaycard credit card statements, input of staff expenses in both GBP and foreign currencies, preparation of periodic BACS payment runs, and maintenance of supplier master data including bank details and payment terms to enable accurate BACS payments.
Operational scope centered on the finance department at TWI Ltd Cambridge, with governance controls instituted around time critical payments and monthly purchase ledger reconciliation as part of internal controls. The implementation organizes accounting records in both hard and soft copy, embeds creditor management workflows, and supports the stated business outcome of reducing unallocated cash by matching invoices to payments.
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TWI AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, TWI deployed Zendesk Chat on its public website to provide a conversational entry point for client inquiries. Zendesk Chat, classified in the Chatbots and Conversational AI category, is used to support customer-facing engagement for the United Kingdom professional services firm.
The implementation centered on embedding the Zendesk Chat web widget across key site pages and enabling real-time messaging, automated routing, and transcript capture, functions typical of the application. Operational coverage is focused on customer service and client engagement teams, who manage sessions through the Zendesk Chat console and leverage session metadata for case handling and knowledge capture. Configuration work emphasized widget placement, routing rules, and agent presence to align conversational workflows with TWI service channels.
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TWI Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contensis | Legacy | Contensis CMS | Web Content Management | Content Management | n/a | 2018 | 2018 |
In 2018, TWI implemented Contensis CMS as its primary Web Content Management platform to manage the corporate website and public web presence. The deployment centers on Contensis CMS for content authoring, templating, asset management, and staged publishing, providing the content delivery layer for marketing and communications functions at TWI.
Contensis CMS is configured to support editorial workflows, role based permissions, and content lifecycle controls consistent with Web Content Management best practices, enabling structured page templates, media libraries, and approval chains for online content. The implementation focuses on centralizing web content operations for the corporate site, aligning content authoring and publishing processes with governance around editorial review and staged rollouts.
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TWI CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Engagement | CRM |
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2015 | 2015 |
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TWI CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at TWI
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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CEO | CXO | Finance | |
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Financial Controller | Director | Finance | |
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Operations Director | Director | Finance | |
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Information Services Manager | Manager | IT | |
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Director, Finance and Business Support Services | Director | Finance | |
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Section Manager, Finance | Manager | Finance | |
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Purchasing Manager | Manager | Procurement | |
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IT Systems Manager | Manager | IT | |
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Head of Human Resources | Director | HR | |
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Human Resources Recruitment Officer | Manager | HR | |
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Director of Technology & Strategy | Director | IT | |
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Director of Finance | Director | Finance | |
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Manager, Technology Innovation Management Section | Manager | IT | |
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Project Financial Controller | Director | Finance | |
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Apps Being Evaluated by TWI Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from TWI IT executives and key decision makers. This section highlights TWI's latest recorded technology evaluations, including Contensis CMS for Web Content Management on 2025-02-18. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the TWI digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-02-18 | TWI | Evaluated | Contensis | Contensis CMS | Web Content Management | Content Management |
FAQ - APPS RUN THE WORLD TWI Technographics
TWI is a Professional Services organization based in United Kingdom,
with around 543 employees and annual revenues of $80.0 million.
TWI operates a diverse technology stack with applications such as
Microsoft Dynamics GP, Zendesk Chat and Contensis CMS,
covering areas like ERP Financial, Chatbots and Conversational AI and Web Content Management.
TWI has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Zendesk and Contensis.
TWI recently adopted applications including
Microsoft Dynamics GP in 2021, Zendesk Chat in 2018 and Contensis CMS in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of TWI’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates TWI’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete TWI technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.