Dublin, D22 CF60,
Ireland
Volkswagen Group Ireland Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Volkswagen Group Ireland and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 214 Volkswagen Group Ireland employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Volkswagen Group Ireland has purchased the following applications: SD Worx Intelligo MegaHR for Core HR in 2012, Adobe Experience Manager for Digital Asset Management in 2020, Adobe Marketing Cloud (ex Omniture) for Marketing Automation in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Volkswagen Group Ireland is running and its propensity to invest more and deepen its relationship with SD Worx , Bodet Software , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Volkswagen Group Ireland revenues, which have grown to $67.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Volkswagen Group Ireland intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SD Worx | Legacy | SD Worx Intelligo MegaHR | Core HR | HCM | n/a | 2012 | 2012 |
In 2012, Volkswagen Group Ireland implemented SD Worx Intelligo MegaHR as its Core HR system. The deployment supported a single country HR environment for a 214 employee automotive operation in Ireland, consolidating employee master records and personnel administration for HR and payroll functions.
SD Worx Intelligo MegaHR was configured to deliver standard Core HR capabilities, including employee master data, organizational management, absence and leave administration, HR reporting and employee and manager self service. Configuration work included security segmentation for confidential personnel records, structured personnel lifecycle workflows, and template based personnel actions to streamline hiring, transfers and exits. The implementation used built in reporting and workflow engines to enforce approval chains and audit trails in personnel administration.
Operational context and local HR skills referenced MegaPay, MegaHR, Kelio T&A and MS Office proficiency, indicating coexistence with payroll and time and attendance tools in the local HR landscape. The SD Worx Intelligo MegaHR deployment was aligned with existing payroll and timekeeping operational processes and managed day to day HR data maintenance through the HR team supporting dealership and group level personnel processes. User access and data updates were handled within the HR function to support routine personnel administration.
Governance emphasized confidentiality controls, segregation of duties through role assignments and formalized HR workflows for approvals and documentation retention. Rollout activities reflected in local HR capabilities included system configuration, training in personnel administration and project planning to support accurate and auditable HR operations. The SD Worx Intelligo MegaHR implementation served as the central Core HR application for Volkswagen Group Ireland, framing personnel record governance and HR administrative processes.
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Payroll | HCM |
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2012 | 2012 |
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Time and Attendance | HCM |
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2012 | 2012 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2020 | 2020 |
In 2020 Volkswagen Group Ireland deployed Adobe Experience Manager as its Digital Asset Management solution to manage and deliver media on the Volkswagen.ie website. Adobe Experience Manager provides a centralized asset repository for web images, marketing creative, and associated metadata to support site content and campaigns.
The implementation emphasizes asset ingestion, metadata taxonomy, automated rendition generation, and editorial workflows for approvals and publishing, aligning Digital Asset Management capabilities with web content operations. Operational ownership is concentrated in marketing and digital teams who use Adobe Experience Manager to stage, tag, and publish assets to the public site, with centralized governance and role based access controls to standardize taxonomy and publishing processes.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Marketing Cloud (ex Omniture) | Marketing Automation | CRM | n/a | 2014 | 2014 |
In 2014, Volkswagen Group Ireland implemented Adobe Marketing Cloud (ex Omniture) as its Marketing Automation solution on the corporate website. The deployment focused on web level instrumentation and digital experience orchestration across Volkswagen.ie, centralizing behavioral data capture to support online campaign tracking and analytics workflows.
Adobe Marketing Cloud (ex Omniture) was configured to deliver web analytics, audience segmentation, campaign orchestration, and onsite personalization capabilities, using tag based data collection and event tracking to capture customer journey signals. Operational ownership is oriented to the marketing and digital teams at Volkswagen Group Ireland, with implementation governance emphasizing standardized tagging, campaign naming conventions, and centralized measurement to enable consistent audience reuse and campaign reporting on the website.
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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