Wag!
100 View St STE 112,
Mountain View, 94041-1374, CA,
United States
Mountain View, 94041-1374, CA,
United States
1 323-894-7981
Professional Services
Wag! Technographics
Wag! Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Wag! and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Wag! employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Wag! has purchased the following applications: Apple Pay for Payment Processing in 2020, Culture Amp for Employee Experience in 2018, Reamaze Live Chat for Chatbots and Conversational AI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Wag! is running and its propensity to invest more and deepen its relationship with Apple , Google , Block (ex Square, Inc) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Wag! revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Wag! intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Wag! Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apple | Legacy | Apple Pay | Payment Processing | ERP Financial Management | n/a | 2020 | 2020 |
In 2020, Wag! implemented Apple Pay on its website, integrating Apple Pay as a Payment Processing option in the company checkout. The deployment added Apple Pay to Wag! website payment methods for United States customers, establishing Apple Pay as a primary digital wallet option within the Payment Processing layer.
The integration centers on the Apple Pay on the web payment flow, introducing an Apple Pay checkout button and browser-based tokenization to capture device-issued payment credentials. Functional capabilities implemented align with typical Payment Processing workflows, including one-touch checkout for Safari and iOS users, card tokenization, and secure merchant validation to authorize web transactions.
Operational scope is limited to the public website checkout and direct customer payments, affecting payments operations, e-commerce checkout experience, and revenue operations. Governance activities included web domain and merchant identity validation for Apple Pay and conditional checkout logic updates to present Apple Pay when supported by the customer device, while retaining existing web payment options.
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Subscription and Recurring Billing | ERP Financial Management |
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2019 | 2019 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Culture Amp | Legacy | Culture Amp | Employee Experience | HCM | n/a | 2018 | 2018 |
In 2018, Wag! deployed Culture Amp to support Employee Experience, embedding Culture Amp on its public portal at waglabs.cultureamp.com. Culture Amp was positioned as the central employee engagement and feedback platform for the company, linking employee touchpoints to People Operations workflows.
The deployment configured core Employee Experience capabilities typical of the category, including engagement and pulse surveys, continuous feedback workflows, performance review templates, and centralized people analytics dashboards. Culture Amp was used to standardize survey cadence, automate distribution to defined cohorts, and surface analytics for manager-led conversations and HR reporting.
Access to Culture Amp is provided via the waglabs.cultureamp.com site, making the application the primary engagement portal for Wag! employees. Operational scope centers on People Operations and HR functions supporting approximately 100 employees in the United States, with managers consuming reporting and driving performance conversations through the platform.
Governance was established within People Operations to own survey design, cadence, and permissioning, with workflows instituted for review cycles and manager enablement. The implementation of Culture Amp for Employee Experience aligned the company application to core HR and manager-led processes without documented external system integrations.
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Time and Attendance | HCM |
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2015 | 2015 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| GoDaddy | Legacy | Reamaze Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Wag! implemented Reamaze Live Chat on its website. Reamaze Live Chat is being used within Wag!'s Chatbots and Conversational AI footprint to support customer service and real time client engagement on the public site.
The deployment is embedded as a web chat widget and directs incoming conversations into a centralized messaging inbox for support agents, leveraging standard Reamaze Live Chat capabilities such as live messaging, automated responses, canned replies, conversation history, and routing automation. Operational scope centers on customer support and client engagement workflows, with governance organized around centralized inbox management, agent assignment, response templates, and triage processes to standardize handling of customer inquiries and align the Reamaze Live Chat application to Wag!'s business support functions.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2022 | 2022 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2019 | 2019 |
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Product Review Management | eCommerce |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Loyalty | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Environmental, Social, and Governance (ESG) | EPM |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Wag!
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Wag! Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Wag! IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Wag! digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Wag! Technographics
Wag! is a Professional Services organization based in United States,
with around 100 employees and annual revenues of $10.0 million.
Wag! operates a diverse technology stack with applications such as
Apple Pay, Culture Amp and Reamaze Live Chat,
covering areas like Payment Processing, Employee Experience and Chatbots and Conversational AI.
Wag! has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Apple, Culture Amp and GoDaddy.
Wag! recently adopted applications including
Dropbox Sign API (formerly HelloSign API) in 2022, Workiva ESG Reporting in 2022 and Yotpo Reviews in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Wag!’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Wag!’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Wag! technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.