Wag!
100 View St STE 112,
Mountain View, 94041-1374, CA,
United States
Mountain View, 94041-1374, CA,
United States
1 323-894-7981
Professional Services
Wag! Technographics
Wag! Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Wag! and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Wag! employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Wag! has purchased the following applications: BILL Financial Operations Platform for AP Automation, AR Automation in 2018, Fountain Hiring Software for Applicant Tracking System in 2017, Zoom Chat (ex Solvvy) for Chatbots and Conversational AI in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Wag! is running and its propensity to invest more and deepen its relationship with BILL Operations , Oracle , Stripe or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Wag! revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Wag! intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Wag! Tech Stack and Enterprise Applications
Wag! ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| BILL Operations | Legacy | BILL Financial Operations Platform | AP Automation, AR Automation | ERP | n/a | 2018 | 2018 |
In 2018 Wag! implemented the BILL Financial Operations Platform to centralize finance operations and to address gaps in invoice, payment term, and contract data across its on demand pet services business. The deployment targeted AP Automation,AR Automation workflows for accounts payable and accounts receivable to support operations spanning 4,600 cities and all 50 states in the United States.
The BILL Financial Operations Platform was configured to run Bill.com Accounts Payable capabilities together with AR invoicing and payment orchestration, consolidating invoices with payment terms and contract metadata and applying automated approval and payment routing. Configuration emphasis included invoice capture, approval workflows, payment scheduling, and AR billing automation, bringing structured financial workflow and invoice lifecycle management into a single platform.
Integrations were implemented with Oracle NetSuite using the platform's accounting software integration to synchronize supplier bills, vendor payments, and receivable records with the general ledger. The cloud based deployment supported finance and operations teams, enabling centralized transaction visibility across departments and accelerating period end reconciliation.
Governance changes placed department leads as accountable owners for both revenue and cost outcomes, and processes were restructured to centralize invoice and contract linkage to payment terms. Reported results for Wag! included costs slashed by 60 percent during the pandemic, serving five times more pet parents daily through expanded service offerings, and reducing monthly close time by 80 percent from 25 days to 5 days.
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ERP Financial | ERP |
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2016 | 2016 |
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Payment Processing | ERP |
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2020 | 2020 |
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Wag! HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Fountain | Legacy | Fountain Hiring Software | Applicant Tracking System | HCM | n/a | 2017 | 2017 |
In 2017, Wag! implemented Fountain Hiring Software as an Applicant Tracking System. Wag! uses Fountain Hiring Software to review candidate applications and determine approved applicants, centralizing recruiter review processes for its approximately 100 employee professional services organization in the United States.
The implementation leveraged core Applicant Tracking System capabilities, configured for candidate intake, staged pipeline tracking, screening questionnaires, reviewer assignment, and approval gating to move candidates through interview and approval stages. Operational governance was resident in recruiting and HR teams, who managed reviewer assignments, status updates, and final applicant approvals within Fountain Hiring Software, with audit logging and status tracking enabled to support decision accountability.
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Wag! AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Zoom Video Communications | Legacy | Zoom Chat (ex Solvvy) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2014 | 2014 |
In 2014, Wag! implemented Zoom Chat (ex Solvvy) on its public website to provide customer-facing conversational support and automated inquiry handling. The deployment positions Zoom Chat (ex Solvvy) as a web-embedded conversational interface operating within the Chatbots and Conversational AI category to surface self-service answers and route complex inquiries to human support when required.
The implementation emphasizes knowledge base driven natural language understanding and configurable self-service workflows, with Wag! support and operations teams responsible for content curation and iterative tuning of conversational flows. Zoom Chat (ex Solvvy) at Wag! serves the customer support business function via an on-site chat widget and a managed conversational knowledge layer, and governance focuses on ongoing training of intents, response templates, and escalation workflows to maintain accuracy and relevance.
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Wag! Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2014 | 2014 |
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Wag! CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Wag! ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2017 | 2017 |
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Wag! PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2019 | 2019 |
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Wag! IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Wag!
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief Customer Officer | CXO | Customer Service | |
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Chief Marketing Officer | CXO | Marketing | |
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Senior Growth Marketing Manager | Manager | Marketing | |
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Apps Being Evaluated by Wag! Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Wag! IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Wag! digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Wag! Technographics
Wag! is a Professional Services organization based in United States,
with around 100 employees and annual revenues of $10.0 million.
Wag! operates a diverse technology stack with applications such as
BILL Financial Operations Platform, Fountain Hiring Software and Zoom Chat (ex Solvvy),
covering areas like AP Automation, AR Automation, Applicant Tracking System and Chatbots and Conversational AI.
Wag! has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as BILL Operations, Fountain and Zoom Video Communications.
Wag! recently adopted applications including
Cloudflare CDN in 2021, Stripe Payments in 2020 and Twilio Segment in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Wag!’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Wag!’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Wag! technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.