Chicago, 60622, IL,
United States
West Town Bakery Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by West Town Bakery and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40 West Town Bakery employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that West Town Bakery has purchased the following applications: Wholesail Payments for Payment Processing in 2025, GoDaddy Webmail for Collaboration in 2013, WordPress for Web Content Management in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems West Town Bakery is running and its propensity to invest more and deepen its relationship with Wholesail , PayPal , Visa or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing West Town Bakery revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for West Town Bakery intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Wholesail | Legacy | Wholesail Payments | Payment Processing | ERP Financial Management | n/a | 2025 | 2025 |
In 2025 West Town Bakery implemented Wholesail Payments to streamline accounts receivable and customer payments in the United States. The deployment uses Wholesail Payments in the Payment Processing category to centralize payment acceptance, card processing and automated reconciliation workflows for the bakery, explicitly targeting finance and AR functions rather than enterprise scale modules.
The implementation leverages the Wholesail and FlexiBake integration to connect order-to-cash activities with payment capture and posting, aligning FlexiBake customer orders and invoicing with Wholesail Payments for real-time receipt handling. Rollout was scoped to the finance and accounts receivable teams, restructuring invoice distribution and payment link routing to Wholesail Payments and automating reconciliation into the AR ledger. Mutual customer reporting from the FlexiBake and Wholesail partnership indicates payments accelerated by approximately 35 percent and card fees were reduced after adopting the integrated solution.
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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Payment Processing | ERP Financial Management |
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2023 | 2023 |
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Payment Processing | ERP Financial Management |
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2023 | 2023 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy Webmail | Collaboration | Collaboration | n/a | 2013 | 2013 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Survey and Questionnaire | Collaboration |
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2022 | 2022 |
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Survey and Questionnaire | Collaboration |
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2023 | 2023 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WordPress | Web Content Management | Content Management | n/a | 2025 | 2025 |
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Web Content Management | Content Management |
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2019 | 2019 |
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Web Content Management | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2019 | 2019 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2012 | 2012 |
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eCommerce | eCommerce |
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2024 | 2024 |
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eCommerce | eCommerce |
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2019 | 2019 |
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Online Food Ordering System | eCommerce |
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2023 | 2023 |
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Shipping Management | eCommerce |
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2020 | 2020 |
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Shipping Management | eCommerce |
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2020 | 2020 |
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Shipping Management | eCommerce |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2024 | 2024 |
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CRM | CRM |
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2025 | 2025 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2025 | 2025 |
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Tag Management | CRM |
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2018 | 2018 |
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Tag Management | CRM |
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2024 | 2024 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2019 | 2019 |
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Application Performance Management | ITSM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2020 | 2020 |
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Apps Development | PaaS |
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2025 | 2025 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Domain Name System (DNS) | IaaS |
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2013 | 2013 |
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Domain Name System (DNS) | IaaS |
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2023 | 2023 |
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Domain Name System (DNS) | IaaS |
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2023 | 2023 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Security (AppSec) | CyberSecurity |
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2021 | 2021 |
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Identity and Access Management (IAM) | CyberSecurity |
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2025 | 2025 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2019 | 2019 |
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Web Application Firewalls (WAF), Phishing Protection | CyberSecurity |
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2023 | 2023 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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