Who is West Town Bakery?

West Town Bakery is a Leisure and Hospitality organization based in United States, with around 40 employees and annual revenues of $2.0 million.

What enterprise applications does West Town Bakery use?

West Town Bakery operates a diverse technology stack with applications such as Wholesail Payments, GoDaddy Webmail and WordPress, covering areas like Payment Processing, Collaboration and Web Content Management.

What digital transformation initiatives has West Town Bakery undertaken?

West Town Bakery has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Wholesail, GoDaddy and Automattic.

What are the most recent software purchases made by West Town Bakery?

West Town Bakery recently adopted applications including Wholesail Payments in 2025, WordPress in 2025 and Automattic Jetpack CRM in 2025, highlighting its ongoing modernization strategy.

Which IT decision makers lead technology initiatives at West Town Bakery?

APPS RUN THE WORLD maintains an up-to-date database of West Town Bakery’s key decision makers and IT executives, available to Premium subscribers.

How does APPS RUN THE WORLD track West Town Bakery’s IT investments?

Our research team continuously updates West Town Bakery’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

How can I access the full list of applications used by West Town Bakery?

Subscribe to APPS RUN THE WORLD to access the complete West Town Bakery technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.

West Town Bakery Technographics, Software Purchases, AI and Digital Transformation Initiatives

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

West Town Bakery Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by West Town Bakery and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40 West Town Bakery employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that West Town Bakery has purchased the following applications: Wholesail Payments for Payment Processing in 2025, GoDaddy Webmail for Collaboration in 2013, WordPress for Web Content Management in 2025 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems West Town Bakery is running and its propensity to invest more and deepen its relationship with Wholesail , PayPal , Visa or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing West Town Bakery revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for West Town Bakery intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Wholesail	Legacy	Wholesail Payments	Payment Processing	ERP	n/a	2025	2025	In 2025 West Town Bakery implemented Wholesail Payments to streamline accounts receivable and customer payments in the United States. The deployment uses Wholesail Payments in the Payment Processing category to centralize payment acceptance, card processing and automated reconciliation workflows for the bakery, explicitly targeting finance and AR functions rather than enterprise scale modules. The implementation leverages the Wholesail and FlexiBake integration to connect order-to-cash activities with payment capture and posting, aligning FlexiBake customer orders and invoicing with Wholesail Payments for real-time receipt handling. Rollout was scoped to the finance and accounts receivable teams, restructuring invoice distribution and payment link routing to Wholesail Payments and automating reconciliation into the AR ledger. Mutual customer reporting from the FlexiBake and Wholesail partnership indicates payments accelerated by approximately 35 percent and card fees were reduced after adopting the integrated solution.
			Payment Processing	ERP		2021	2021
			Payment Processing	ERP		2023	2023
			Payment Processing	ERP		2023	2023

Vendor

Previous System

Application

Market

VAR/SI

When

Live

Insight

Wholesail

Legacy

Wholesail Payments

Payment Processing

ERP

n/a

2025

In 2025 West Town Bakery implemented Wholesail Payments to streamline accounts receivable and customer payments in the United States. The deployment uses Wholesail Payments in the Payment Processing category to centralize payment acceptance, card processing and automated reconciliation workflows for the bakery, explicitly targeting finance and AR functions rather than enterprise scale modules. The implementation leverages the Wholesail and FlexiBake integration to connect order-to-cash activities with payment capture and posting, aligning FlexiBake customer orders and invoicing with Wholesail Payments for real-time receipt handling. Rollout was scoped to the finance and accounts receivable teams, restructuring invoice distribution and payment link routing to Wholesail Payments and automating reconciliation into the AR ledger. Mutual customer reporting from the FlexiBake and Wholesail partnership indicates payments accelerated by approximately 35 percent and card fees were reduced after adopting the integrated solution.

Payment Processing

ERP

2021

Payment Processing

ERP

2023

Payment Processing

ERP

2023

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live
GoDaddy	Legacy	GoDaddy Webmail	Collaboration	Collaboration	n/a	2013	2013
			Collaboration	Collaboration		2016	2016
			Survey and Questionnaire	Collaboration		2022	2022
			Survey and Questionnaire	Collaboration		2023	2023

Vendor

Previous System

Application

Market

VAR/SI

When

Live

Insight

GoDaddy

Legacy

GoDaddy Webmail

Collaboration

n/a

2013

Collaboration

2016

Survey and Questionnaire

Collaboration

2022

Survey and Questionnaire

Collaboration

2023

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live
Automattic	Legacy	WordPress	Web Content Management	Content Management	n/a	2025	2025
			Web Content Management	Content Management		2019	2019
			Web Content Management	Content Management		2020	2020
			Web Content Management	Content Management		2019	2019