WPP AUNZ Technographics
WPP AUNZ Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by WPP AUNZ and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2200 WPP AUNZ employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that WPP AUNZ has purchased the following applications: Deltek Maconomy for ERP Financial in 2015, Greenhouse ATS for Applicant Tracking System in 2018, Q Research Software for Analytics and BI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems WPP AUNZ is running and its propensity to invest more and deepen its relationship with Deltek , Mediaocean , Pegasus or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing WPP AUNZ revenues, which have grown to $530.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for WPP AUNZ intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
WPP AUNZ Tech Stack and Enterprise Applications
WPP AUNZ ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Deltek | Legacy | Deltek Maconomy | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, WPP AUNZ implemented Deltek Maconomy. Deltek Maconomy, an ERP Financial application, was provisioned to support WPP AUNZ group finance and the financial operations of its operating companies, aligning the Company Deltek Maconomy ERP Financial Business Function relationship around core accounting and project-based finance workflows.
The deployment emphasized standard ERP Financial modules and configurations, including general ledger, accounts payable, accounts receivable, project accounting and multi-entity consolidation processes, with configuration focused on agency and communications industry financial controls. System configuration included financial reporting and compliance workflows typical of an ERP Financial environment, with role-based access for central group finance and OpCo accounting teams.
Operational integration and master data management were central to the implementation, with a Master Data Management Officer role maintaining master data across 24+ databases spanning BCC, Pegasus and Deltek Maconomy. The technical footprint supported synchronization of chart of accounts, vendor and client master records between Maconomy and existing BCC and Pegasus systems, enabling shared financial data for Finance Plus Australia and WPP AUNZ operating companies.
Governance and process controls were institutionalized through monthly compliance reporting, creation of standard work procedures and ongoing data quality monitoring as business changes occurred. Staff participation in continuous improvement projects and implementation teams was documented, reflecting an operational model where finance process governance and MDM oversight are integrated into the ERP Financial rollout and steady state operations.
|
|
|
|
|
ERP Financial | ERP |
|
2015 | 2015 |
|
|
|
|
|
ERP Financial | ERP |
|
2015 | 2015 |
|
WPP AUNZ HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2018 | 2019 |
In 2018, WPP AUNZ implemented Greenhouse ATS as its Applicant Tracking System and integrated the Greenhouse ATS careers pages directly into its public website. The deployment targeted corporate recruiting and talent acquisition workflows across WPP AUNZ, aligning job posting and candidate application capture with the company's external career site.
Implementation configured standard Applicant Tracking System capabilities including job posting orchestration, candidate tracking, application intake via the website, interview scheduling and structured scorecards to support recruiting and HR workflows. The Greenhouse ATS Applicant Tracking System implementation serves WPP AUNZ recruiting and talent acquisition functions and centralizes requisition management. Governance focused on standardizing hiring workflows and interview evaluation processes across business units, with recruitment teams operating as primary users.
|
|
|
|
|
Core HR | HCM |
|
2023 | 2025 |
|
|
|
|
|
Learning and Development | HCM |
|
2019 | 2019 |
|
|
|
|
|
Payroll | HCM |
|
2018 | 2019 |
|
WPP AUNZ Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Q Research Software | Legacy | Q Research Software | Analytics and BI | Analytics and BI | n/a | 2020 | 2020 |
In 2020, WPP AUNZ implemented Q Research Software to support marketing strategy, brand tracking and segmentation across Australia and New Zealand, classifying the deployment under Analytics and BI. The implementation was led by WPP AUNZ Consulting and targeted client-facing research workflows used across the regional consulting practice.
Q Research Software was configured to enable advanced analytics capabilities including exploratory analysis workflows and latent class segmentation, together with operationalized brand tracking and segmentation pipelines. The implementation centered on in‑house analysis capabilities, enabling analysts to run segmentation models and iterative exploration without external vendors.
Operational scope covered marketing strategy, brand tracking and segmentation work performed by the consulting team across Australia and New Zealand, embedding Q Research Software into client project workflows. The deployment supported survey and tracking analysis use cases and centralized analytic procedures within the Consulting function.
Governance and process changes focused on bringing advanced analytics in-house and reducing reliance on outsourced analysis, which improved speed to insight for client work. The adoption positioned Q Research Software as the core Analytics and BI toolset for WPP AUNZ Consulting’s segmentation and brand measurement practices.
|
WPP AUNZ Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Collaboration | Collaboration |
|
2016 | 2016 |
|
WPP AUNZ CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Experience | CRM |
|
2020 | 2020 |
|
|
|
|
|
Customer Support | CRM |
|
2017 | 2017 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
WPP AUNZ EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Financial Consolidation and Close | EPM |
|
2019 | 2019 |
|
|
|
|
|
Financial Consolidation and Close | EPM |
|
2016 | 2016 |
|
WPP AUNZ ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
IT Service Management | ITSM |
|
2016 | 2016 |
|
|
|
|
|
IT Service Management | ITSM |
|
2017 | 2017 |
|
WPP AUNZ IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
WPP AUNZ CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at WPP AUNZ
Apps Being Evaluated by WPP AUNZ Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||