List of 52eSeller Suite Customers
Glostrup, 2600,
Denmark
Since 2010, our global team of researchers has been studying 52eSeller Suite customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased 52eSeller Suite for eCommerce from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using 52eSeller Suite for eCommerce include: Matas, a Denmark based Retail organisation with 2124 employees and revenues of $659.0 million, Mammut Hoffmann Denmark, a Denmark based Manufacturing organisation with 28 employees and revenues of $7.0 million and many others.
Contact us if you need a completed and verified list of companies using 52eSeller Suite, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The 52eSeller Suite customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Mammut Hoffmann Denmark | Manufacturing | 28 | $7M | Denmark | Fiftytwo | 52eSeller Suite | eCommerce | 2021 | Bording Group |
In 2021, Mammut Hoffmann Denmark consolidated two company webshops and ERP systems into a single integrated e-commerce and ERP solution using 52eSeller Suite, Apps Category "". The implementation was executed during the company merger and centralized storefront and order processing on a single 52eSeller Suite deployment, aligning e-commerce and back-office fulfillment workflows in Denmark.
The deployment of 52eSeller Suite included branded, customer-specific webshop configurations and order lifecycle automation capabilities typical of integrated e-commerce and ERP platforms. Functional modules implemented covered multi-site storefront management, customer-specific catalog and pricing, order capture and processing automation, and lifecycle orchestration between webshop events and ERP transactions.
Integrations focused on unifying two prior company ERP instances and their respective webshop catalogs into a single platform, with operational scope limited to Denmark and daily customer usage. Implementation partners included Fiftytwo Dynamics and Bording Danmark, with Bording Group listed as the SI/VAR, coordinating configuration, data consolidation, and go-live sequencing for the merged entities.
Governance and rollout were structured around the merger event, consolidating management of branded webshops and standardizing order-to-cash workflows across the combined organization. The case documentation cites approximately ~25,000 webshop users and continuous daily operational usage by customers, reflecting the user footprint and live transactional operation following the 52eSeller Suite implementation.
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Matas | Retail | 2124 | $659M | Denmark | Fiftytwo | 52eSeller Suite | eCommerce | 2017 | n/a |
In 2017 Matas implemented 52eSeller Suite from Fiftytwo to create an omnichannel retail experience that links point of sale systems, Club Matas loyalty, pricing and promotions across physical stores and online in Denmark. The deployment aligns with the Apps Category .
Module usage for 52eSeller Suite is inferred from public Fiftytwo materials and includes omnichannel orchestration, a centralized pricing capability represented by 52API MASTERPRICER, webshop integration and loyalty synchronization. Configuration work emphasized catalog and price synchronization, promotions engine controls and POS integration points to ensure consistent pricing and promotional logic across channels.
The architecture is API driven with the 52API MASTERPRICER functioning as a central pricing service feeding both webshop endpoints and store POS integrations, while loyalty records for Club Matas are synchronized to maintain unified customer profiles. Operational coverage focused on Matas retail stores in Denmark and the ecommerce storefront, impacting merchandising, pricing, promotions and store operations.
Governance centered on centralized pricing and promotion rules managed through the 52eSeller Suite configuration and staged rollouts across store estates to validate consistency and customer experience outcomes. The implementation objective stated was improved consistency and customer experience, achieved by linking POS, loyalty and webshop pricing and promotions through the Fiftytwo 52eSeller Suite deployment.
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