List of Accenture Interactive Customers
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$64.9B
Since 2010, our global team of researchers has been studying Accenture Interactive customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Accenture Interactive for Customer Experience from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Accenture Interactive for Customer Experience include: Adidas, a Germany based Retail organisation with 46045 employees and revenues of $27.80 billion, FanDuel, a United States based Media organisation with 1500 employees and revenues of $500.0 million, Park Inn by Radisson UK, a United Kingdom based Leisure and Hospitality organisation with 600 employees and revenues of $200.0 million and many others.
Contact us if you need a completed and verified list of companies using Accenture Interactive, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The Accenture Interactive customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Adidas | Retail | 46045 | $27.8B | Germany | Accenture | Accenture Interactive | Customer Experience | 2014 | n/a |
In 2014, Adidas engaged Clearhead, now part of Accenture Interactive, to scale its ecommerce experimentation and digital optimization as an Accenture Interactive CRM implementation. The engagement was framed to move beyond ad hoc A/B testing toward a repeatable test-and-learn program across its ecommerce properties.
The implementation centered on experimentation and personalization capabilities typical of CRM-led digital optimization, including structured A/B testing workflows, audience segmentation for targeted experiments, and analytics instrumentation to capture experiment signals. Accenture Interactive delivered the Accenture Interactive application to formalize experiment design, variant management, and decision gates for rollouts.
Operationally the effort was integrated with Adidas ecommerce properties, with the work scoped to ecommerce and digital marketing teams responsible for site experience and conversion optimization. The program emphasized experiment orchestration across product pages and customer journeys on Adidas web storefronts, consolidating test artifacts and results for cross-functional review.
Governance focused on professionalizing test-and-learn practices, creating standardized experiment lifecycles and approval workflows to increase rigor in hypothesis formulation, sample sizing, and result validation. Adidas used the Accenture Interactive CRM implementation to centralize experiment governance and accelerate iterative learning across digital teams.
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FanDuel | Media | 1500 | $500M | United States | Accenture | Accenture Interactive | Customer Experience | 2019 | n/a |
In 2019, FanDuel deployed Accenture Interactive to orchestrate a CRM-driven multi-platform full-funnel marketing strategy, aligning the application to marketing and user lifecycle management. Accenture Interactive was used to centralize campaign planning across dedicated budgets for user acquisition, retention, and reactivation, enabling a structured approach to direct response across the funnel.
The implementation configured distinct functional capabilities for upper funnel awareness, mid-funnel engagement, and lower funnel reactivation, including demographic interest and lookalike targeting for broad reach, customized messaging for registered non-players and lapsed players, and a finely tuned retargeting plan tied to in-app events such as installation registration and first-time deposits. Campaigns were instrumented with brand lift measurement analyses and a more holistic attribution model to continuously evaluate cross-platform performance and inform subsequent creative and targeting iterations.
Operational execution leveraged Adaptly within Accenture to activate social-focused campaigns across Facebook Instagram Twitter and Snapchat, using platform relationships to coordinate placements and limit audience overlap. The CRM approach incorporated behavioral signals from FanDuel applications to segment users and drive automated retargeting and personalization across channels, supporting cohesive orchestration between campaign strategy and in-app user behavior.
Governance emphasized surgical budget pacing and campaign cadence aligned to the sporting calendar, with dedicated budget controls and ongoing measurement loops to continuously learn and improve campaign efficiency. The outcome cited by the engagement included improved campaign efficiency, maximized reach, and reduced audience overlap through coordinated multi-platform planning and lifecycle-focused CRM execution using Accenture Interactive.
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Park Inn by Radisson UK | Leisure and Hospitality | 600 | $200M | United Kingdom | Accenture | Accenture Interactive | Customer Experience | 2018 | n/a |
In 2018 Park Inn by Radisson UK engaged Accenture Interactive as part of the Radisson Hotels group's five-year growth plan, deploying Accenture Interactive to centralize CRM and digital marketing capabilities. The initiative positioned Accenture Interactive to support CRM-driven customer engagement and paid media optimization across the group's brand footprint.
The implementation defined an integrated AdTech and MarTech architecture including ad verification, ad serving, bidding, demand-side platforms, data management and data visualization capabilities. Accenture Interactive embedded advanced analytics modules for data-driven attribution and propensity modeling, tying campaign measurement and audience segmentation directly into the CRM workflow.
Operational scope emphasized growing global digital traffic and optimizing paid media, with Accenture Interactive configuring campaign orchestration and media buying workflows to influence sales across online and offline channels and touchpoints. Functional impact extended to digital marketing, media planning, e-commerce and commercial teams responsible for customer acquisition and channel sales.
Governance and process changes included developing a new operating model to support a single global Radisson Hotels brand and creating a dedicated Digital organization to operate the stack and run standardized workflows. The program established a global forecasting and cost recovery model for planning and budget allocation, and incorporated in-depth market analysis of principal markets, local media partners, competitor landscape and customer behavior.
Accenture Interactive was tasked with growing digital traffic, optimizing paid media and driving a sales boost across all channels, transforming Radisson Hotels digital marketing through centralized CRM processes, integrated marketing technology and embedded analytics. The Accenture Interactive deployment linked CRM-oriented workflows to adtech and martech capabilities to enable continuous campaign optimization and cross-channel attribution.
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Buyer Intent: Companies Evaluating Accenture Interactive
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Accenture Interactive. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Accenture Interactive for Customer Experience include:
- Ensisinfo, a United States based Professional Services organization with 25 Employees
- Newport Financial Group, a United States based Banking and Financial Services company with 40 Employees
- Wavilive Bangladesh, a Bangladesh based Media organization with 10 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD Accenture Interactive Coverage
Accenture Interactive is a Customer Experience solution from Accenture.
Companies worldwide use Accenture Interactive, from small firms to large enterprises across 21+ industries.
Organizations such as Adidas, FanDuel and Park Inn by Radisson UK are recorded users of
Accenture Interactive for Customer Experience.
Companies using Accenture Interactive are most concentrated in Retail, Media and Leisure and Hospitality, with adoption spanning over 21 industries.
Companies using Accenture Interactive are most concentrated in Germany, United States and United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Accenture Interactive across Americas, EMEA, and APAC.
Companies using Accenture Interactive range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 33.33%, large organizations with 1,001-10,000 employees - 33.33%, and global enterprises with 10,000+ employees - 33.33%.
Customers of Accenture Interactive include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Accenture Interactive customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Experience.