List of Act! Marketing Automation Customers
Scottsdale, 85258, AZ,
United States
Since 2010, our global team of researchers has been studying Act! Marketing Automation customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Act! Marketing Automation for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Act! Marketing Automation for Marketing Automation include: Mantra Group, a Australia based Leisure and Hospitality organisation with 5500 employees and revenues of $400.0 million, The Sherman Sheet, a United States based Banking and Financial Services organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Act! Marketing Automation, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Act! Marketing Automation customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Mantra Group | Leisure and Hospitality | 5500 | $400M | Australia | Act! | Act! Marketing Automation | Marketing Automation | 2012 | n/a |
In 2012 Mantra Group implemented Act! Marketing Automation to formalize contact management and email marketing workflows for its sales organization. The Act! Marketing Automation deployment supported the Victorian Sales Management Team based in Melbourne, Australia, and was positioned as a Marketing Automation capability to centralize customer records and campaign execution across the hospitality portfolio.
Configuration emphasized contact database management, list segmentation, campaign automation, and reusable email templates, with operational workflows for inactive account reactivation and online prospecting. Data hygiene and segmentation processes were executed by sales administrative staff using Act! Marketing Automation, and exported datasets were reviewed alongside Business Intelligence and Corporate Performance Management reporting from Calumo to inform sales activities.
Operational scope covered the Victorian sales function, supporting a Sales Management Team of seven, with administrative ownership for competitor analysis, prospecting footprint projects, and property website content updates. A Sales Administrative Assistant recorded a 25% increase in sales tied to effective management of inactive accounts, indicating a documented outcome linked to Act! Marketing Automation driven data practices.
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The Sherman Sheet | Banking and Financial Services | 10 | $1M | United States | Act! | Act! Marketing Automation | Marketing Automation | 2010 | n/a |
In 2010, The Sherman Sheet implemented Act! Marketing Automation to automate communications across the customer lifecycle and to centralize outreach as a Marketing Automation solution. The Sherman Sheet implemented Act! Marketing Automation to support a subscriber service that serves money management firms, individual investment advisors, and brokers across the United States and Canada, with the Sales and Marketing teams as primary operational users.
The implementation emphasized configuration of the Act! Marketing Automation platform, including the creation of more than 75 custom AMA fields to support targeted segmentation and personalized messaging. The Sherman Sheet configured reusable email templates and parallel campaign orchestration, running as many as 12 campaigns simultaneously, and built a 13-message onboarding sequence for 30-day trial users plus follow-up sequences for non-converters and targeted reminders for current paid clients.
Act! Marketing Automation is used as a unified contact and engagement layer to track every customer touch, notes, and conversations, effectively functioning as the companys CRM for pipeline management from trial start to conversion. The Sherman Sheet partnered with Project Technology Consulting, an Act! partner, to maintain and optimize AMA, focusing on dashboard customization, field management, and campaign best practices to reduce manual updates and administrative time.
Governance and operational practices include role-based use by Sales and Marketing to manage subscriber segmentation, template ownership, and cadence rules for trial-to-paid conversion campaigns. Outcomes cited by the company include substantial time savings in campaign management and observable client growth, expanding from roughly 50 to more than 1,500 clients over the prior decade while enabling the team to prioritize delivering market research and customized portfolio reports.
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