List of Adabra Platform Customers
Catania, x,
Italy
Since 2010, our global team of researchers has been studying Adabra Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Adabra Platform for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Adabra Platform for Marketing Automation include: Mondo Convenienza, a Italy based Retail organisation with 4500 employees and revenues of $900.0 million, Arcaplanet Italy, a Italy based Retail organisation with 3000 employees and revenues of $785.0 million, Eataly Italy, a Italy based Retail organisation with 1450 employees and revenues of $250.0 million, Eataly Italy, a Italy based Retail organisation with 1704 employees and revenues of $233.0 million, Agrieuro Italy, a Italy based Retail organisation with 170 employees and revenues of $148.0 million and many others.
Contact us if you need a completed and verified list of companies using Adabra Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Adabra Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Abbonamenti Italy | Retail | 35 | $10M | Italy | Adabra | Adabra Platform | Marketing Automation | 2017 | n/a |
In 2017 Abbonamenti Italy implemented the Adabra Platform, Apps Category "" to personalize user experiences and automate marketing campaigns for its subscription ecommerce business in Italy. The Adabra Platform was configured to deliver behavioral personalization, product recommendations, and campaign automation across the web storefront and email channels.
Implementation centered on Adabra personalization and campaign automation modules, with configuration of behavioral segmentation, recommendation rules, automated lifecycle campaigns, and A/B testing workflows. Operational scope covered marketing, e-commerce operations, and customer experience teams within Abbonamenti Italy, and governance established centralized campaign rulebooks with iterative rollout across the subscription funnel.
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Agrieuro Italy | Retail | 170 | $148M | Italy | Adabra | Adabra Platform | Marketing Automation | 2018 | n/a |
In 2018 Agrieuro Italy deployed Adabra Platform on its website, adopting the "" Apps Category to provide customer-facing on-site personalization and engagement. The Adabra Platform is implemented as a front-end personalization and recommendation layer embedded in the commercial website experience.
The implementation configures standard Adabra Platform functional modules including real-time product recommendations, behavioral segmentation, campaign orchestration, A/B testing, and content targeting to support merchandising and marketing workflows. Operational scope is focused on e-commerce, marketing, and merchandising teams, with site-level campaign configuration and rule management executed through the Adabra Platform console. Governance centers on campaign approval workflows, content tagging and change control, aligning personalization rules with promotional calendars and assortment strategies.
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Arcaplanet Italy | Retail | 3000 | $785M | Italy | Adabra | Adabra Platform | Marketing Automation | 2017 | n/a |
In 2017, Arcaplanet Italy implemented Adabra Platform on its website. The implementation record lists the Apps Category .
The Adabra Platform was configured to deliver onsite personalization, product recommendations, audience segmentation, and campaign orchestration consistent with typical personalization and marketing automation capabilities. Configuration work included rule-based and real-time behavioral segmentation, recommendation model tuning, and campaign templates for product promotions, all executed through Adabra Platform.
Technical integration focused on the customer-facing web storefront, instrumenting page events and catalog feeds to enable personalized content delivery and recommendation scoring, using client-side integration and server-side APIs to surface personalized widgets and campaign creative. Operational ownership rested with e-commerce merchandising and marketing operations teams who managed campaign creation, segmentation rules, and content variants.
Governance introduced centralized campaign control and change management workflows between marketing and IT to coordinate personalization rules and data feeds, and rollout proceeded iteratively across site sections to validate behavioral models and refine audience definitions. Adabra Platform is the named application providing onsite personalization and campaign orchestration for Arcaplanet Italy's website.
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Bellissima | Professional Services | 10 | $1M | United States | Adabra | Adabra Platform | Marketing Automation | 2017 | n/a |
In 2017 Bellissima implemented the Adabra Platform as a Marketing Automation solution and deployed Adabra Platform on its website to support website-driven customer engagement and campaign orchestration. The implementation focused on website personalization and behavioral segmentation, using automated onsite messaging and triggered campaigns to engage visitors and convert interest into leads. Bellissima Adabra Platform Marketing Automation relationship served the marketing function for the small professional services firm operating in the United States.
Configuration emphasized segmentation, real time personalization, and campaign automation modules typical of Marketing Automation platforms, configured to present targeted offers and time based triggers tied to visitor behavior. The deployment was executed at the website layer, with analytics and campaign controls managed by internal marketing staff given the companys ten person size. Governance centered on content and campaign workflows for the website channel, with iterative tuning of personalization rules and segmentation using the Adabra Platform as the central marketing automation engine.
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Camicissima | Retail | 320 | $90M | Italy | Adabra | Adabra Platform | Marketing Automation | 2018 | n/a |
In 2018 Camicissima deployed the Adabra Platform as a Marketing Automation solution on its public website. The Adabra Platform is embedded in the e-commerce front end to deliver personalized content across product detail pages, category listings, and checkout touchpoints, and to centralize campaign orchestration for online channels.
Functional capabilities implemented align with common Marketing Automation patterns, including behavioral tracking, real-time visitor segmentation, campaign orchestration, personalized product recommendations, and automated email workflows. Configuration and rule management are handled through the Adabra Platform console, with operational ownership by Camicissima's marketing and e-commerce teams who govern segmentation rules and rollout schedules.
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Retail | 1450 | $250M | Italy | Adabra | Adabra Platform | Marketing Automation | 2017 | n/a |
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Retail | 1704 | $233M | Italy | Adabra | Adabra Platform | Marketing Automation | 2017 | n/a |
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Retail | 4500 | $900M | Italy | Adabra | Adabra Platform | Marketing Automation | 2018 | n/a |
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