List of Adara Predictive Analytics Customers
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Since 2010, our global team of researchers has been studying Adara Predictive Analytics customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Adara Predictive Analytics for Predictive Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Adara Predictive Analytics for Predictive Analytics include: Mandarin Oriental Hotel Group, a Hong Kong based Leisure and Hospitality organisation with 6077 employees and revenues of $316.9 million, Visit Jersey, a Jersey based Leisure and Hospitality organisation with 35 employees and revenues of $6.0 million, Wyoming Office of Tourism US, a United States based Government organisation with 24 employees and revenues of $5.0 million and many others.
Contact us if you need a completed and verified list of companies using Adara Predictive Analytics, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Mandarin Oriental Hotel Group | Leisure and Hospitality | 6077 | $317M | Hong Kong | Adara, a RateGain Company | Adara Predictive Analytics | Predictive Analytics | 2023 | n/a |
In 2023 Mandarin Oriental Hotel Group deployed Adara Predictive Analytics as part of a Hospitality Marketing initiative to enrich global paid search and metasearch campaigns. Adara Predictive Analytics supplied travel intent and predictive analytics signals that were used to refine audience targeting across Mandarin Oriental properties, with the stated objective of increasing click through and conversion rates for marketing campaigns.
Configuration focused on signal ingestion and segment generation, using Adara Predictive Analytics to produce propensity scores and travel intent segments for digital campaign audiences. These capabilities were mapped into campaign workflows so marketing teams could apply intent-driven audience definitions to bid strategies, creative targeting, and inventory prioritization within metasearch and paid search channels.
Operational coverage was global across Mandarin Oriental properties and the workstreams primarily impacted marketing and digital acquisition teams responsible for metasearch, paid search, and channel distribution. Signals were delivered as analytics and predictive inputs into campaign execution layers and audience management processes, enabling consistent segment definitions across properties and markets.
Governance centered on central marketing analytics ownership, standardization of segment taxonomy, and rollout of shared campaign rules to property marketing teams to ensure consistent use of travel intent signals. The implementation directly supported higher click through and conversion rates for paid search and metasearch campaigns as described in the case notes.
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Visit Jersey | Leisure and Hospitality | 35 | $6M | Jersey | Adara, a RateGain Company | Adara Predictive Analytics | Predictive Analytics | 2019 | n/a |
In 2019 Visit Jersey implemented Adara Predictive Analytics to support destination marketing for Jersey, using in-market travel-intent data to target UK travelers. Adara Predictive Analytics, in the Predictive Analytics category, was adopted by the Visit Jersey marketing team to refine audience selection and drive video campaign distribution.
The deployment focused on predictive intent scoring, audience segmentation, and campaign reporting capabilities within Adara Predictive Analytics, with configuration to map travel-intent cohorts to creative variants and engagement thresholds. These functional modules were used to operationalize travel propensity signals into actionable audience lists and campaign rules.
Segment exports and scored cohorts were applied to Visit Jersey digital campaign workflows and video distribution channels to reach UK consumers, with operational ownership by the marketing and destination promotion functions. The implementation emphasized iterative campaign targeting and measurement across the destination marketing program for Jersey, using Adara Predictive Analytics as the source of predictive signals.
Governance centered on campaign-level measurement and creative performance, tracking video completion and engaged reach as primary success indicators. Visit Jersey reported a 75% video completion rate on campaign creative and an increase in engaged reach for the destination following use of Adara Predictive Analytics.
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Wyoming Office of Tourism US | Government | 24 | $5M | United States | Adara, a RateGain Company | Adara Predictive Analytics | Predictive Analytics | 2024 | n/a |
In 2024, Wyoming Office of Tourism implemented Adara Predictive Analytics using analytics/predictive measurement to support destination marketing measurement in the United States. The deployment focused on attributing media ROI for statewide tourism marketing, combining Adara Predictive Analytics with a CTV and household retargeting campaign to quantify downstream economic and visitation signals.
Adara Predictive Analytics was configured to deliver measurement and predictive modeling capabilities, including campaign-level attribution, predictive data modeling for conversion likelihood, and household-level retargeting measurement tied to media exposure. The implementation emphasized measurement workflows and predictive scoring rather than core campaign delivery, aligning the application to typical analytics and attribution functional modules in analytics/predictive measurement solutions.
Operational integration connected Adara with programmatic CTV delivery via VDX.tv, while BVK was named as an implementation and campaign partner responsible for creative and campaign orchestration. The integration path linked media delivery signals from VDX.tv to Adara Predictive Analytics for attribution and audience retargeting, supporting statewide destination marketing campaigns managed by the Wyoming Office of Tourism.
Governance centered on using Adara's measurement outputs to inform media ROI conversations and campaign optimization, with results reported as an estimated $115M in economic impact and a 9x increase in incremental bookings and searches. Reporting and attribution workflows were established to translate predictive model outputs into media performance metrics for marketing and destination management stakeholders.
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