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Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

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Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

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Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

List of Adobe Marketo Sales Connect (ex Toutapp) Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight Insight Source
Acquisio, a Web.com company Professional Services 150 $15M Canada Adobe Systems Adobe Marketo Sales Connect (ex Toutapp) Sales Automation,Sales Engagement 2013 n/a In 2013 Acquisio, a Web.com company, implemented Adobe Marketo Sales Connect (ex Toutapp) to support its agency-focused paid search automation sales organization. The deployment centered on the sales function that managed SaaS deals tied to advertising spend tiers of $150,000 to $1,000,000 per month and display budgets from $10,000 to $900,000 per month, and it served a commercial sales team within a 150-employee professional services firm. The implementation was used across the full sales cycle, from prospecting and inbound lead handling through strict qualification calls, demos run by sellers or sales engineers, to contract negotiation and close. Adobe Marketo Sales Connect (ex Toutapp) was configured to deliver sales engagement capabilities including cadence orchestration, templated outreach, email tracking, and activity sequencing, aligning with the companys established discovery and demo processes. The deployment integrated with Salesforce and LinkedIn Navigator for CRM record synchronization and prospect intelligence, and it was operationalized by sellers who led demos and deal negotiations. Sales performance context is explicit in the record, the seller achieved 252% of 2014 annual goals and ended at 158% of 2015 signed MRR goals while using advanced outreach tooling and the configured sales engagement workflows.
Agility Recovery Professional Services 210 $35M United States Adobe Systems Adobe Marketo Sales Connect (ex Toutapp) Sales Automation,Sales Engagement 2015 n/a In 2015 Agility Recovery implemented Adobe Marketo Sales Connect (ex Toutapp) for the Apps Category . The deployment targeted commission based sales roles responsible for new customer prospecting and was instrumented to support solution selling to C level executives across the company sales organization. Adobe Marketo Sales Connect (ex Toutapp) was configured to manage outbound email cadences, template libraries, and sequence automation tied to individual seller activity. Configuration emphasized prospecting workflows and tracking, with Marketo and ToutApp used to build and execute email marketing campaigns and sales outreach sequences, while sellers continued to run web demonstrations using GoToMeeting as part of the buyer engagement process. The implementation included a direct integration to Salesforce CRM to synchronize contacts, accounts, activity logs and campaign membership, and the team led a project approach covering vendor selection, CRM integration, testing and finalization. Operational scope centered on the sales function and the commission based seller population, with process changes focused on standardized sequence use, call to demo handoffs, and CRM activity governance. Outcomes recorded during the first year are explicit and tied to the rollout, with a seller achieving 104 percent of quota, creating 83,000 dollars of annual revenue and building a portfolio valued at 419,000 dollars, and ranking in the top three among 20 sellers in two of the first nine months of selling.
BlueJeans Network Professional Services 1000 $250M United States Adobe Systems Adobe Marketo Sales Connect (ex Toutapp) Sales Automation,Sales Engagement 2015 n/a In 2015, BlueJeans Network implemented Adobe Marketo Sales Connect (ex Toutapp) in a Sales Engagement deployment to support Sales Development functions. The implementation targeted activities to call warm leads and qualify high quality opportunities for SMB, Commercial, and Enterprise sales teams, aligning the application with inbound lead handling and demo qualification workflows. Adobe Marketo Sales Connect was configured to centralize email template management and cadence sequencing, enabling the Sales Development team to create, format, and reuse templates and outreach cadences for inbound leads. Configuration emphasized template libraries, sequence orchestration, and call logging consistent with Sales Engagement functional workflows. Operational scope included use of the BlueJeans Live Demo Room as the qualification node for net new and upsell opportunities, with the Sales Development team using Marketo Sales Connect to capture qualification data and hand off opportunities to respective sales teams. A senior Sales Development Representative acted as a trainer and technical authority, supporting onboarding and serving as the internal subject matter expert on product use cases across lines of business. Governance centered on shared template and cadence standards to ensure consistent outreach across the United States and Latin America, and on role-based responsibility for demo qualification and opportunity routing. Explicit outcomes reported include contribution to closed deals totaling 19K in the first four months, and the establishment of repeatable templating and cadence practices for the Sales Development organization.
Communications 42500 $22.4B United States Adobe Systems Adobe Marketo Sales Connect (ex Toutapp) Sales Automation,Sales Engagement 2018 n/a
Professional Services 200 $50M United States Adobe Systems Adobe Marketo Sales Connect (ex Toutapp) Sales Automation,Sales Engagement 2014 n/a
Non Profit 300 $50M United States Adobe Systems Adobe Marketo Sales Connect (ex Toutapp) Sales Automation,Sales Engagement 2013 n/a
Professional Services 2500 $1.3B United States Adobe Systems Adobe Marketo Sales Connect (ex Toutapp) Sales Automation,Sales Engagement 2017 n/a
Professional Services 6000 $1.8B United States Adobe Systems Adobe Marketo Sales Connect (ex Toutapp) Sales Automation,Sales Engagement 2016 n/a
Professional Services 2800 $821M United States Adobe Systems Adobe Marketo Sales Connect (ex Toutapp) Sales Automation,Sales Engagement 2014 n/a
Professional Services 1800 $1.4B United States Adobe Systems Adobe Marketo Sales Connect (ex Toutapp) Sales Automation,Sales Engagement 2014 n/a
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