List of Affinaquest Athletics CRM Customers
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Since 2010, our global team of researchers has been studying Affinaquest Athletics CRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Affinaquest Athletics CRM for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Affinaquest Athletics CRM for CRM include: University of Kentucky, a United States based Education organisation with 13500 employees and revenues of $5.45 billion, University of Florida, a United States based Education organisation with 13000 employees and revenues of $2.53 billion, University of South Carolina, a United States based Education organisation with 1600 employees and revenues of $380.0 million and many others.
Contact us if you need a completed and verified list of companies using Affinaquest Athletics CRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Affinaquest Athletics CRM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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University of Florida | Education | 13000 | $2.5B | United States | Affinaquest | Affinaquest Athletics CRM | CRM | 2020 | n/a |
In 2020, University of Florida implemented Affinaquest Athletics CRM as part of a broader deployment of Affinaquest Central Intelligence to support its Gator Boosters program. The deployment was focused on consolidating ticketing, merchandise and donor data to enable unified prospect records and enterprise fan scoring within an Athletics CRM context.
Affinaquest Central Intelligence was configured to ingest and normalize transactional feeds from ticketing and merchandise storefronts, combined with donor records to enable advanced scoring and dashboards. The Affinaquest Athletics CRM implementation delivered scoring models and dashboarding capabilities aligned to donor prospect identification and fan engagement workflows, supporting segmentation and outreach orchestration.
Operational coverage centered on the Gator Boosters organization in the United States and extended to athletics systems through direct integrations, enabling data flows between ticketing, merchandise and donor platforms and the Affinaquest environment. Business functions impacted included prospect identification, fan scoring, targeted fundraising outreach and travel planning for donor engagement activities.
The program has been active since late 2020 and included governance around scoring and dashboard consumption for booster leadership and outreach teams. Boosters reported that the combined Central Intelligence and Affinaquest Athletics CRM tooling contributed to 30 plus major gifts and improved targeted fundraising and travel and outreach planning.
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University of Kentucky | Education | 13500 | $5.5B | United States | Affinaquest | Affinaquest Athletics CRM | CRM | 2022 | n/a |
In 2022, University of Kentucky implemented Affinaquest Athletics CRM, an Athletics CRM, to support UK Athletics in the United States. The purchase and engagement explicitly targeted ticketing, fundraising and targeted fan outreach, with initial scope centered on CRM-driven prospect scoring and personalized offer workflows to support season-ticket renewals, ticket sales and fundraising outreach.
Affinaquest Athletics CRM was configured to deliver prospect scoring and campaign orchestration capabilities, combining predictive analytics with CRM campaign management to generate prioritized prospect lists and individualized offer logic. Functional modules implemented included prospect scoring, offer personalization and campaign segmentation for both ticketing and donor outreach, along with data-driven orchestration to surface high-value renewal and donation opportunities.
The deployment integrated Affinaquest central intelligence and predictive analytics directly into CRM workflows, aligning scoring outputs with ticketing and fundraising campaign execution for UK Athletics. Governance and rollout emphasized cross-functional coordination between ticketing and development teams, establishing CRM-led scoring as the primary input for targeted outreach and offer delivery across season-ticket and fundraising campaigns.
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University of South Carolina | Education | 1600 | $380M | United States | Affinaquest | Affinaquest Athletics CRM | CRM | 2016 | n/a |
In 2016, University of South Carolina implemented Affinaquest Athletics CRM using Affinaquest's Central Intelligence and CRM/analytics suite to unify fan records and surface previously unknown fans across its athletics program in the United States. The deployment focused on consolidating ticket buyer and donor profiles into a single identity layer to support acquisition workflows for athletics fundraising and ticketing.
The Affinaquest Athletics CRM configuration emphasized centralized fan identity management, analytics and segmentation modules, and campaign orchestration to enable targeted outreach. Functional capabilities implemented included audience segmentation, propensity modeling and multi-channel campaign execution consistent with CRM/analytics platform behavior.
Operational scope encompassed the athletics department with direct use by ticketing and development teams to drive ticket and donor acquisition. The system was instrumented to feed segmented audiences into outreach and acquisition processes used by fundraising and ticket operations.
Governance and process adjustments aligned segmentation outputs to campaign delivery and donor qualification pipelines, standardizing audience criteria and campaign cadence across business functions. According to the vendor case study the program delivered more than $2.25M in incremental revenue and produced thousands of new ticket buyers and donors.
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