List of Affinaquest Central Intelligence Customers
Scottsdale, 85257-3583, AZ,
United States
Since 2010, our global team of researchers has been studying Affinaquest Central Intelligence customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Affinaquest Central Intelligence for Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Affinaquest Central Intelligence for Customer Data Platform include: University of Kentucky, a United States based Education organisation with 13500 employees and revenues of $5.45 billion, University Of Cincinnati, a United States based Education organisation with 15000 employees and revenues of $1.56 billion, Mississippi State University, a United States based Education organisation with 5451 employees and revenues of $1.10 billion and many others.
Contact us if you need a completed and verified list of companies using Affinaquest Central Intelligence, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Mississippi State University | Education | 5451 | $1.1B | United States | Affinaquest | Affinaquest Central Intelligence | Customer Data Platform | 2022 | n/a |
In 2022 Mississippi State University Athletics announced a multi-year agreement to deploy Affinaquest Central Intelligence, Apps Category "" to integrate and manage all fan data sources and create a comprehensive data record to identify revenue and fundraising opportunities. The announcement dated July 1, 2022 frames the program as an athletics-led initiative focused on prospecting for ticketing and donations across the United States.
The implementation of Affinaquest Central Intelligence centers on unifying disparate fan data into a single, queryable record, supporting prospect identification and prioritized outreach for ticketing and fundraising. Functional capabilities described in the agreement emphasize data unification, automated workflow support for outreach and stewardship, segmentation for personalized fan experiences, and prospecting workflows targeted at ticket and donation revenue streams.
Operational coverage is scoped to Mississippi State Athletics and intended to serve fundraising and ticketing teams, with a central data orchestration role for fan engagement processes. Governance language in the agreement indicates multi-year rollout sequencing and workflow standardization to streamline operations and enable more personalized fan engagement, with stated aims to enhance prospecting, streamline workflows, and enable personalized fan experiences.
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University Of Cincinnati | Education | 15000 | $1.6B | United States | Affinaquest | Affinaquest Central Intelligence | Customer Data Platform | 2022 | n/a |
In 2022, University Of Cincinnati contracted Affinaquest Central Intelligence for UC Athletics, Category: . The multi-year agreement announced on June 22, 2022 pairs Central Intelligence with Predictive Analytics to consolidate and cleanse constituent and fan data into a unified platform that will inform engagement and revenue efforts.
Affinaquest Central Intelligence was implemented to perform identity resolution and golden record creation, standardize data quality, and produce unified constituent profiles for downstream use. Functional capabilities configured include data ingestion and matching, data cleansing and normalization, record merging to produce golden records, and segmentation-ready outputs to support targeted ticket sales, fundraising, and personalized fan engagement.
The deployment centers on a central intelligence repository paired with Predictive Analytics to feed prospecting and sales strategy workflows used by UC Athletics across the United States. Operational scope explicitly covers ticket sales, fundraising, and personalized fan engagement, with the system delivering cleansed constituent data and prospect lists to those business functions.
Governance and rollout follow a multi-year phased model announced in 2022, with data stewardship assigned to athletics data owners and coordination planned with sales and advancement teams to operationalize golden records. The stated objectives for the implementation are to guide sales strategy and improve prospecting and revenue outcomes through cleansed, consolidated constituent and fan records.
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University of Kentucky | Education | 13500 | $5.5B | United States | Affinaquest | Affinaquest Central Intelligence | Customer Data Platform | 2022 | n/a |
In 2022, the University of Kentucky implemented Affinaquest Central Intelligence. Apps Category .
The implementation was announced as a multi year engagement on June 30, 2022, and University of Kentucky Athletics selected Affinaquest Central Intelligence to build comprehensive golden records of Wildcat fans. The initiative centralizes fan identity resolution and unified profiles to feed downstream Predictive Analytics and Athletics CRM systems, targeting ticket revenue, fundraising, and targeted outreach across the athletics organization in the United States.
Affinaquest Central Intelligence was configured to support prospect scoring, segmentation, and personalized offer generation for season ticket renewals and donor outreach. Functional capabilities implemented include entity resolution to create golden records, enrichment and attribute consolidation for prospect scoring, and segmentation engines to drive tailored engagement workflows consistent with Predictive Analytics and Athletics CRM use cases.
Integrations explicitly include feeding unified fan records into existing Predictive Analytics and Athletics CRM platforms used by UK Athletics, enabling a data pipeline from identity resolution to scoring and campaign execution. Governance and rollout were scoped to athletics fundraising and ticketing operations under a multi year plan announced in mid 2022, with process changes centered on centralized data stewardship, scoring model adoption, and segmented outreach workflows to operationalize personalized offers and donor engagement.
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